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The Problem

Picking a Category Blind Wastes Months

Most research tools start at the product level. By the time you notice the whole category is oversaturated, you've already committed inventory budget.

Niche Research — real Squatio dashboard
Step 1

Explore a Category, Not Just One Product

Cortex — Squatio's niche research engine — looks at demand and competition across an entire category before you narrow down to a single listing.

Niche Research — real Squatio dashboard
Step 2

See Demand, Competition & Price Bands at a Glance

Aggregate search volume, typical price ranges, and how crowded the space already is — the view that tells you whether a niche is worth entering at all.

Niche Research — real Squatio dashboard
The Result

Find the Niche Before You Commit Inventory

Narrow to a specific product only after you know the category itself is winnable — not the other way around.

Niche Research — real Squatio dashboard