Estimated ad-spend tools can't tell you what your campaigns are actually costing you. Real optimization needs your real numbers.
PPC Intelligence reads your own exported Amazon Advertising reports directly — not a third-party estimate of what your spend probably looks like.
Your actual campaign performance, broken down the way you need to see it to know what's working and what's quietly burning budget.
Where to cut, where to scale — suggestions built on your real campaign history, not a generic playbook.