Darrell Lea Mixed Australian Licorice
Brand: Darrell Lea
Product Overview
Darrell Lea Mixed Australian Licorice by Darrell Lea is an actively tracked listing in the Grocery & Gourmet Food category on Amazon. With a exceptional 4.6★ rating from 5,797 verified reviews, this product has established strong market credibility in its niche. Currently listed at $23.45, it occupies a competitive price point within its category segment.
Perfect For
Market Intelligence
This product is indexed for the keyword “licorice”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Market Snapshot
The licorice market on Amazon is an actively tracked segment. Priced at $23.45 with a outstanding rating of 4.6/5 across 5,797 verified reviews, it represents a compelling benchmark for sellers in the Grocery & Gourmet Food category.
Product Specifications
- ORIGINAL BLACK LICORICE: What gives Darrell Lea original black licorice its unique taste? We focus on quality ingredients. Our dark, natural molasses made from Australian sugar cane and blended with licorice root extract and aniseed.
- MAKES IT BETTER: It’s not just a slogan; Darrell Lea Licorice is proudly made with NO Palm Oil, NO High Fructose Corn Syrup or Artificial Flavors, Plant Based, and Non-GMO. You'll know our licorice by it's trademark soft, chewy bite-no matter if your go-to flavor is strawberry, black, mixed fruit, mango or allsorts.
- ONLY THE GOOD STUFF: We've thoughtfully crafted our confections to be shared, or enjoyed as a personal snack. There is no one right way to eat Darrell Lea! Great for a lunch box treat, office snack, long car rides, ball games, birthday celebrations, holidays and more!
- PALM OIL FREE: This hidden ingredient found in roughly half of all supermarket products causes mass destruction of rain forests, wildlife endangerment, and massive carbon emissions. That's why Darrell Lea officially replaced 100% of Palm Oil with Sunflower Oil across our entire product range.
- MADE IN AUSTRALIA: Darrell Lea has been making Australia’s finest chocolates, freshest licorice and most delectable confectionery since 1927. We’ve been inventing, challenging, and perfecting our recipes for nearly 100 years, and now ship to the U.S. for you to enjoy.
Frequently Asked Questions
Common questions about Darrell Lea Mixed Australian Licorice
Darrell Lea Mixed Australian Licorice by Darrell Lea is available on Amazon at an approximate price of $23.45. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 5,797 verified Amazon reviews, Darrell Lea Mixed Australian Licorice has an excellent average rating of 4.6 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “licorice”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Darrell Lea listings and competing products across the entire Grocery & Gourmet Food category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Darrell Lea Mixed Australian Licorice sits within the competitive landscape.
According to the Amazon listing, Darrell Lea Mixed Australian Licorice includes ORIGINAL BLACK LICORICE: What gives Darrell Lea original black licorice its unique taste? We focus on quality ingredients. Our dark, natural molasses made from Australian sugar cane and blended with licorice root extract and aniseed., MAKES IT BETTER: It’s not just a slogan; Darrell Lea Licorice is proudly made with NO Palm Oil, NO High Fructose Corn Syrup or Artificial Flavors, Plant Based, and Non-GMO. You'll know our licorice by it's trademark soft, chewy bite-no matter if your go-to flavor is strawberry, black, mixed fruit, mango or allsorts., and 3 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B07N93R4HX. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Darrell Lea Mixed Australian Licorice, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
What Sellers Discover About This Product
Squatio aggregates Amazon listing data at scale — surfacing insights that help private label sellers, agencies, and brands make faster, smarter sourcing decisions.
Search Volume Trends
Track estimated monthly search volume for the core keyword licorice over time. Spot rising demand before competitors catch on and identify the best launch windows for your SKU.
Pricing & BSR History
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Keyword & Intent Mapping
Every product in Squatio is tagged with a search intent classification — informational, commercial, or transactional. For Darrell Lea Mixed Australian Licorice, this helps you match your listing copy to how shoppers actually search.
Competitor Gap Analysis
Compare listing attributes — image count, bullet length, A+ content presence, and review velocity — against similar products in the Grocery & Gourmet Food space. Find the whitespace where you can win.
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