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Cortex — Explore a Whole Amazon Category Before You Commit Inventory

Most research tools start at the product level. By the time you notice the whole category is oversaturated, you've already committed inventory budget. Cortex, Squatio's niche research engine, works the other way around — it looks at demand and competition across an entire category before you narrow down to a single listing.

See aggregate search volume, typical price ranges, and how crowded a category already is — the view that tells you whether a niche is worth entering at all, before you spend time evaluating individual ASINs inside it.

Cortex niche research dashboard showing category demand and competition

What Cortex Does

Cortex analyzes an entire Amazon category at once — not one ASIN at a time — so you can validate whether a niche is winnable before spending research time on specific products inside it.

How Niche Research Works

  • Explore a category, not just one product — Cortex looks across the whole space first
  • See aggregate demand, typical price bands, and competition density at a glance
  • Judge whether the category itself is worth entering, before evaluating individual listings
  • Narrow to a specific product only after you know the category is winnable
  • Move into product-level research with a validated category, not a guess

See Cortex in Action

Cortex exploring an Amazon category's overall demand and competition

Explore a Category, Not Just One Product

  • Cortex looks at demand and competition across an entire category before you narrow down to a single listing.
Cortex showing demand, competition, and price bands for a category

See Demand, Competition & Price Bands at a Glance

  • Aggregate search volume, typical price ranges, and how crowded the space already is — the view that tells you whether a niche is worth entering at all.
Cortex narrowing a validated category down to a specific product

Find the Niche Before You Commit Inventory

  • Narrow to a specific product only after you know the category itself is winnable — not the other way around.

Pick Your Plan & Boost Your Sales on Amazon

Every signup starts with a 7-day free trial — full access, no credit card required.

Monthly Yearly

Starter

$29 /month $39

$24 /month $29

Perfect for new Amazon sellers testing product ideas.

Save $60 by switching to annual billing

You save $60 / year with annual billing

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  • 1 Seat
  • AI Reasoned Keyword Search - NEURON
  • 600 Research Credits / Month
  • Niche/Category Research - CORTEX
  • Product Database - PROSPECT
  • ASIN Lookups - DECODE
  • Reverse ASIN - REVEAL
  • CSV Exports
  • Chrome Extension
  • Cancel Anytime
Best for beginners validating their first product ideas.

Pro Most Popular

$59 /month $69

$49 /month $59

Best for growing sellers who want full visibility.

Save $120 by switching to annual billing

You save $120 / year with annual billing

Subscribe Now
  • Up to 2 Extra Seats ($19/seat)
  • AI Reasoned Keyword Search - NEURON
  • 1,500 Research Credits / Month
  • Niche/Category Research - CORTEX
  • Product Database - PROSPECT
  • ASIN Lookups - DECODE
  • Reverse ASIN - REVEAL
  • CSV Exports
  • AI Insight PPC Optimization - OPTIMIZE
  • Elite Intelligence
  • Chrome + Firefox Extension
  • Cancel Anytime
Serious sellers scaling their store and tracking competition.

Elite

$119 /month $129

$99 /month $119

For high-volume sellers who need maximum data power.

Save $240 by switching to annual billing

You save $240 / year with annual billing

Subscribe Now
  • Up to 4 Extra Seats ($29/seat)
  • AI Reasoned Keyword Search - NEURON
  • 4,000 Research Credits / Month
  • Niche/Category Research - CORTEX
  • Product Database - PROSPECT
  • Unlimited ASIN Lookups
  • Reverse ASIN - REVEAL
  • CSV Exports
  • AI Insight PPC Optimization - OPTIMIZE
  • Elite Intelligence
  • Chrome + Firefox Extension
  • Priority Support
  • Cancel Anytime
Full-time Amazon entrepreneurs and power researchers.

Agency

$249 /month $269

$199 /month $249

Built for agencies managing multiple brands and ASINs.

Save $600 by switching to annual billing

You save $600 / year with annual billing

Subscribe Now
  • Up to 9 Extra Seats ($39/seat)
  • AI Reasoned Keyword Search - NEURON
  • 10,000 Research Credits / Month
  • Niche/Category Research - CORTEX
  • Product Database - PROSPECT
  • Unlimited ASIN Lookups
  • Reverse ASIN - REVEAL
  • CSV Exports
  • AI Insight PPC Optimization - OPTIMIZE
  • Elite Intelligence
  • Dedicated Account Manager
  • Custom Onboarding
  • Cancel Anytime
Agencies and teams managing multiple client accounts.

Category-Level View

See demand and competition across an entire category in one pass, instead of piecing it together from individual product lookups.

Validate Before You Commit

Confirm a niche is winnable before spending inventory budget or research time on specific listings inside it.

Real Price Bands

See typical pricing across a category, not a single product's price, so you know what the market actually supports.

Why Sellers Use Cortex Before Product Research

Who Needs Niche Research?

New Sellers

Avoid committing your first inventory budget to an oversaturated category.

Growing Sellers

Find adjacent categories worth expanding into before researching individual products.

Private Label Sellers

Validate a category's competitive density before investing in branding and packaging.

Agencies

Screen category opportunities quickly for clients before deep product-level research.

Cortex narrowing a validated category down to a specific product

Validate a Category Before You Research a Single Product

Cortex shows you whether a niche is worth entering before you spend time evaluating individual listings inside it.

Start 7-Day Free Trial

Cortex Niche Research — Frequently Asked Questions

Cortex is Squatio's niche research engine. It analyzes demand, competition, and price bands across an entire Amazon category at once, instead of one product at a time, so you can judge whether a niche is worth entering before researching specific listings.

Product Research evaluates individual ASINs and product ideas. Cortex operates one level up — it looks at an entire category's demand and competition first, so you know the category itself is winnable before you start evaluating specific products inside it.

Aggregate search volume, typical price ranges, and how crowded the category already is, all in one view — the core signals for deciding whether a niche is worth pursuing at all.

New sellers picking a first category, growing sellers scouting adjacent niches, private label sellers validating competitive density before branding spend, and agencies screening opportunities for clients.

Once a category looks winnable, move into Squatio's Product Research and ASIN Lookup tools to evaluate specific listings inside it — Cortex narrows where to look, the product-level tools narrow what to sell.

Cortex is part of Squatio's research suite alongside Product Research, Keyword Tracking, and ASIN Lookup. See the pricing page for exactly what's included at each plan tier.
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