Review count tells a story here: 53,108 verified ratings on Pilot Pilot Retractable Premium Roller 31187, versus a Office Products category average of just 3,854 (ASIN B000JE8U5E).
- Brand: Pilot
- Category: Office Products
- Price: $17.37
- Rating: 4.8★ (53,108)
- ASIN: B000JE8U5E
- Best for: navy blue
- Updated: Jul 4, 2026
Pilot Retractable Premium Roller 31187
Brand: Pilot
Perfect For
Market Intelligence
This product is indexed for the keyword “navy blue”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- Refillable & Quick-Drying: Save money & reduce waste with these gel pens for writing by reusing and refilling your retractable pen with Pilot G2 refills (sold separately); the vibrant, quick-drying ink helps prevent smudges and smears
- Comfortable Grip: These Pilot G2 pens 0.7 have a contoured rubber grip that provides ergonomic support, making long writing sessions & projects easier; Available in ultra-fine, extra-fine, fine & bold point sizes so you can find the perfect pen
- Smooth & Long-lasting: Enjoy smooth writing thanks to gel ink that glides effortlessly across paper; Pilot G2 pens have been proven to be the longest-lasting gel ink pens so you can write more without frequent refills (Data on File)
- Versatile: These G2 Pilot pens are perfect for everyday writing tasks such as taking notes, jotting down grocery lists, planning, & doing school work; the G2 tip delivers crisp, clean lines ideal for writing, intricate designs, drawing, or doodling
- Power to the Pen: Express yourself effortlessly with Pilot's line of innovative writing tools, including gel ink, erasable, rolling ball, ballpoint and fountain pens, & dry erase markers & more. Loved by students, teachers, & professionals alike
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Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule. Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Frequently Asked Questions
Common questions about Pilot Retractable Premium Roller 31187
Pilot Retractable Premium Roller 31187 by Pilot is available on Amazon at an approximate price of $17.37. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 53,108 verified Amazon reviews, Pilot Retractable Premium Roller 31187 has an excellent average rating of 4.8 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “navy blue”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Pilot listings and competing products across the entire Office Products category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Pilot Retractable Premium Roller 31187 sits within the competitive landscape.
According to the Amazon listing, Pilot Retractable Premium Roller 31187 includes Refillable & Quick-Drying: Save money & reduce waste with these gel pens for writing by reusing and refilling your retractable pen with Pilot G2 refills (sold separately); the vibrant, quick-drying ink helps prevent smudges and smears, Comfortable Grip: These Pilot G2 pens 0.7 have a contoured rubber grip that provides ergonomic support, making long writing sessions & projects easier; Available in ultra-fine, extra-fine, fine & bold point sizes so you can find the perfect pen, and 3 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B000JE8U5E. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Pilot Retractable Premium Roller 31187, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
What Sellers Discover About This Product
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Search Volume Trends
Track estimated monthly search volume for the core keyword navy blue over time. Spot rising demand before competitors catch on and identify the best launch windows for your SKU.
Pricing & BSR History
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Keyword & Intent Mapping
Every product in Squatio is tagged with a search intent classification — informational, commercial, or transactional. For Pilot Retractable Premium Roller 31187, this helps you match your listing copy to how shoppers actually search.
Competitor Gap Analysis
Compare listing attributes — image count, bullet length, A+ content presence, and review velocity — against similar products in the Office Products space. Find the whitespace where you can win.
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