With 20,899 verified reviews, Betty Crocker Baking Sugar Cookie has drawn 8.5× the review volume of a typical Grocery & Gourmet Food listing (avg 2,470) (ASIN B000EMOD3Y).
- Brand: Betty Crocker
- Category: Grocery & Gourmet Food
- Price: $27.75
- Rating: 4.6★ (20,899)
- ASIN: B000EMOD3Y
- Best for: simple mills
- Updated: Jul 25, 2026
Betty Crocker Baking Sugar Cookie
Brand: Betty Crocker
Perfect For
Market Intelligence
This page monitors search performance for the term “simple mills”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- CLASSIC COOKIE MIX: Create sugar cookies for the whole family to enjoy (Do not eat raw cookie dough)
- QUICK AND EASY: Just mix, drop, and bake for a chewy, delicious treat any time of the day or night
- ENDLESS OPTIONS: Prepare cookies as is or explore Betty Crocker recipes for a new take on these classic cookies
- SPECIAL OCCASION TREATS: Serve sugar cookies for sweet celebrations, food gifts, and everyday occasions; Ideal for goodie bags, birthday parties, and more
- CONTAINS: Twelve 17.5 oz pouches of Betty Crocker Sugar Cookie Mix
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Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule. Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
| Date | Price |
|---|---|
| May 15, 2026 | $27.75 |
Price has not changed since tracking began.
Best Seller Rank history
| Date | Rank |
|---|---|
| Jul 27, 2026 | #6,523 |
| May 15, 2026 | #1,246 |
2 rank changes recorded. Lower is better. Amazon reports this rank within Pantry Staples > Cooking & Baking > Baking Mixes > Cookies.
Last checked Aug 23, 2026 2:25am
Frequently Asked Questions
Common questions about Betty Crocker Baking Sugar Cookie
Betty Crocker Baking Sugar Cookie by Betty Crocker is available on Amazon at an approximate price of $27.75. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 20,899 verified Amazon reviews, Betty Crocker Baking Sugar Cookie has an excellent average rating of 4.6 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “simple mills”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Betty Crocker listings and competing products across the entire Grocery & Gourmet Food category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Betty Crocker Baking Sugar Cookie sits within the competitive landscape.
According to the Amazon listing, Betty Crocker Baking Sugar Cookie includes CLASSIC COOKIE MIX: Create sugar cookies for the whole family to enjoy (Do not eat raw cookie dough), QUICK AND EASY: Just mix, drop, and bake for a chewy, delicious treat any time of the day or night, and 3 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B000EMOD3Y. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Betty Crocker Baking Sugar Cookie, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
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What Sellers Discover About This Product
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Search Volume Trends
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