Bobs Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack) carries a price of $13.84 — 31% below the Grocery & Gourmet Food category's average of $20.05 (ASIN B07X13VS51).
- Brand: Bobs
- Category: Grocery & Gourmet Food
- Price: $13.84
- Rating: 4.9★ (44)
- ASIN: B07X13VS51
- Best for: rolled oats
- Updated: Jul 25, 2026
Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack)
Brand: Bobs
Perfect For
Market Intelligence
Squatio tracks this listing against the keyword “rolled oats”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- GOOD MORNINGS START WITH GOOD INGREDIENTS: Bob’s Red Mill Organic Old Fashioned Rolled Oats make a tasty hot cereal that provides lasting energy to fuel your morning; perfect for classic oatmeal cookies, homemade granola and hearty oatmeal bread
- WHOLE GRAIN GOODNESS IN EVERY BITE: Named the World’s Best Oatmeal, these oats are minimally processed to retain the wholesome goodness of the oat bran, germ and endosperm; it’s whole grain nutrition you can see and taste in every bite
- Ready in about 10 minutes: stovetop and microwave cooking instructions are on the package
- VERSATILE & DELICIOUS: These oats aren't just for breakfast; use them in a variety of recipes—from extending meatloaf and burgers to making a crispy coating for chicken; they add a hearty texture and simple goodness to countless dishes
- ORGANIC & NON-GMO: Made with the highest quality oats, these rolled oats are Non-GMO Project Verified and certified organic; you can trust Bob’s Red Mill for a simple ingredient that’s as close to nature as you can get
- IT STARTS WITH GOOD INGREDIENTS: A leader in natural foods since 1978, Bob’s Red Mill is committed to good ingredients made with the passion and expertise of our founder, Bob Moore; proudly 100% employee owned
💳 Free FBA Fee & Profit Calculator
Pre-filled with this listing's real price and category — edit anything below, results update instantly.
No spreadsheet to download, no data to look up yourself — it's already filled in.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule. Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Want to try different scenarios or embed this on your own site? Use the free standalone FBA Fee Calculator.
Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
| Date | Price |
|---|---|
| May 15, 2026 | $13.84 |
Price has not changed since tracking began.
Best Seller Rank history
| Date | Rank |
|---|---|
| May 15, 2026 | #1,973 |
Rank has not changed since tracking began. Lower is better. Amazon reports this rank within Breakfast Cereal > Oatmeal.
Last checked Aug 23, 2026 2:25am
Frequently Asked Questions
Common questions about Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack)
Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack) by Bobs is available on Amazon at an approximate price of $13.84. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 44 verified Amazon reviews, Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack) has an excellent average rating of 4.9 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “rolled oats”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Bobs listings and competing products across the entire Grocery & Gourmet Food category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack) sits within the competitive landscape.
According to the Amazon listing, Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack) includes GOOD MORNINGS START WITH GOOD INGREDIENTS: Bob’s Red Mill Organic Old Fashioned Rolled Oats make a tasty hot cereal that provides lasting energy to fuel your morning; perfect for classic oatmeal cookies, homemade granola and hearty oatmeal bread, WHOLE GRAIN GOODNESS IN EVERY BITE: Named the World’s Best Oatmeal, these oats are minimally processed to retain the wholesome goodness of the oat bran, germ and endosperm; it’s whole grain nutrition you can see and taste in every bite, and 4 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B07X13VS51. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack), Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
Reviews & Questions
Community feedback from Squatio users — separate from Amazon's own rating shown above.
No reviews or questions yet — be the first to share your experience.
What Sellers Discover About This Product
Squatio aggregates Amazon listing data at scale — surfacing insights that help private label sellers, agencies, and brands make faster, smarter sourcing decisions.
Search Volume Trends
Track estimated monthly search volume for the core keyword rolled oats over time. Spot rising demand before competitors catch on and identify the best launch windows for your SKU.
Pricing & BSR History
Monitor how prices shift across similar listings and how Best Seller Rank moves in response. This data reveals whether a product is trending up or entering a saturated, price-compressed phase.
Keyword & Intent Mapping
Every product in Squatio is tagged with a search intent classification — informational, commercial, or transactional. For Bob's Red Mill Organic Old Fashioned Rolled Oats, 16oz (4 Pack), this helps you match your listing copy to how shoppers actually search.
Competitor Gap Analysis
Compare listing attributes — image count, bullet length, A+ content presence, and review velocity — against similar products in the Grocery & Gourmet Food space. Find the whitespace where you can win.
Profit Margin Modelling
Try the free FBA fee & profit calculator above for this exact listing. Squatio's full dashboard goes further — filter the entire database by margin threshold across millions of products, so you only research listings worth sourcing.
Bulk Research & Export
Don't research one product at a time. Squatio's bulk export lets you pull hundreds of matching products — filtered by category, price range, rating, and search volume — into a structured spreadsheet in one click.
🚀 Unlock Complete Product Intelligence
Go beyond basic product information. Access comprehensive market research, competitor analysis, keyword opportunities, and pricing intelligence for this product and millions more.
