At $27.99, Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M) is priced 77% below the Electronics category average of $119.66 (ASIN B0782QCJ4Q).
- Brand: Brother
- Category: Electronics
- Price: $27.99
- Rating: 4.8★ (741)
- ASIN: B0782QCJ4Q
- Best for: p-touch label tape 12mm
- Updated: Jul 25, 2026
Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M)
Brand: Brother
Perfect For
Market Intelligence
Squatio tracks this listing against the keyword “p-touch label tape 12mm”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- OUTDOOR OR INDOOR USE - Brother Genuine P-touch TZe label tapes are suitable for indoor and outdoor use and stand up to extreme temperatures
- OFFICE AND HOME USE – Identify items and quickly organize your home or work space. Label containers, supply cabinets, storage boxes, personal items, files and more for a coordinated, professional appearance with this crisp black-on-yellow tape.
- EASY TO APPLY – Great for smooth, flat surfaces, P-touch tapes are designed with a sturdy laminated adhesive backing and an easy-to-clean laminated surface. The split-back design makes it easy to apply.
- FEATURES –Fade, water, grease and grime resistant. Crisp, black print on yellow tape that remains securely in place without peeling or cracking.
- COMPATIBLE WITH BROTHER LABEL MAKERS – TZe6312PK, 2-Pack Laminated P-touch Tape is compatible with many P-touch models including PTD200, PTD210, PTD215E, PTD400, PTD400AD, PTD600, PTD600VP, PTH100, PTH110, PTP300BT, PTP700 and more.
💳 Free FBA Fee & Profit Calculator
Pre-filled with this listing's real price and category — edit anything below, results update instantly.
No spreadsheet to download, no data to look up yourself — it's already filled in.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule. Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Want to try different scenarios or embed this on your own site? Use the free standalone FBA Fee Calculator.
Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
| Date | Price |
|---|---|
| May 15, 2026 | $27.99 |
Price has not changed since tracking began.
Best Seller Rank history
| Date | Rank |
|---|---|
| Aug 4, 2026 | #10 |
| May 15, 2026 | #5 |
2 rank changes recorded. Lower is better. Amazon reports this rank within Accessories & Supplies > Office Electronics Accessories > Labeling Tapes.
Last checked Aug 23, 2026 2:25am
Frequently Asked Questions
Common questions about Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M)
Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M) by Brother is available on Amazon at an approximate price of $27.99. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 741 verified Amazon reviews, Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M) has an excellent average rating of 4.8 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “p-touch label tape 12mm”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Brother listings and competing products across the entire Electronics category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M) sits within the competitive landscape.
According to the Amazon listing, Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M) includes OUTDOOR OR INDOOR USE - Brother Genuine P-touch TZe label tapes are suitable for indoor and outdoor use and stand up to extreme temperatures, OFFICE AND HOME USE – Identify items and quickly organize your home or work space. Label containers, supply cabinets, storage boxes, personal items, files and more for a coordinated, professional appearance with this crisp black-on-yellow tape., and 3 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B0782QCJ4Q. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M), Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
Reviews & Questions
Community feedback from Squatio users — separate from Amazon's own rating shown above.
No reviews or questions yet — be the first to share your experience.
![[Older Version] SanDisk 16GB Ultra microSDHC UHS-I Memory Card with Adapter - 98MB/s, C10, U1, Full HD, A1, Micro SD Card - SDSQUAR-016G-GN6MA](https://m.media-amazon.com/images/I/817IttnC4lL._AC_SL1500_.jpg)
What Sellers Discover About This Product
Squatio aggregates Amazon listing data at scale — surfacing insights that help private label sellers, agencies, and brands make faster, smarter sourcing decisions.
Search Volume Trends
Track estimated monthly search volume for the core keyword p-touch label tape 12mm over time. Spot rising demand before competitors catch on and identify the best launch windows for your SKU.
Pricing & BSR History
Monitor how prices shift across similar listings and how Best Seller Rank moves in response. This data reveals whether a product is trending up or entering a saturated, price-compressed phase.
Keyword & Intent Mapping
Every product in Squatio is tagged with a search intent classification — informational, commercial, or transactional. For Brother Genuine P-Touch, TZe-6312Pk Tape ½” (12mm) 2-Pack Laminated P-Touch Tape, Black On Yellow Perfect for Indoor Or Outdoor Use, Water Resistant, 26.2 Ft. (8M), this helps you match your listing copy to how shoppers actually search.
Competitor Gap Analysis
Compare listing attributes — image count, bullet length, A+ content presence, and review velocity — against similar products in the Electronics space. Find the whitespace where you can win.
Profit Margin Modelling
Try the free FBA fee & profit calculator above for this exact listing. Squatio's full dashboard goes further — filter the entire database by margin threshold across millions of products, so you only research listings worth sourcing.
Bulk Research & Export
Don't research one product at a time. Squatio's bulk export lets you pull hundreds of matching products — filtered by category, price range, rating, and search volume — into a structured spreadsheet in one click.
🚀 Unlock Complete Product Intelligence
Go beyond basic product information. Access comprehensive market research, competitor analysis, keyword opportunities, and pricing intelligence for this product and millions more.
