IAMS Proactive Health Indoor Dry Cat Food, Chicken & Turkey, 7 lb | Vet-recommended, Real Chicken #1 Ingredient, Proprietary Fiber Blend, Prebiotics for Healthy Digestion, Hairball Control carries a price of $16.97 — 47% below the Pet Supplies category's average of $32.22 (ASIN B01BKYFR7K).
- Brand: Iams Proactive
- Category: Pet Supplies
- Price: $16.97
- Rating: 4.8★ (391)
- ASIN: B01BKYFR7K
- Best for: k/d cat food
- Updated: Jul 25, 2026
IAMS Proactive Health Indoor Dry Cat Food, Chicken & Turkey, 7 lb | Vet-recommended, Real Chicken #1 Ingredient, Proprietary Fiber Blend, Prebiotics for Healthy Digestion, Hairball Control
Brand: Iams Proactive
Perfect For
Market Intelligence
This product is indexed for the keyword “k/d cat food”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- Complete and Balanced for Adult Cats: 100% nutrition, 0% fillers, this dry cat food supports whole-body health with essential nutrients and is enriched with antioxidants for a strong immune system
- Hairball Control Cat Food: IAMS Proactive Health dry cat food is formulated with a proprietary fiber blend with beet pulp that helps reduce hairballs before they start
- Weight Control Cat Food: This adult dry cat food is formulated with L-carnitine to help your indoor cat burn fat and maintain a healthy metabolism so they can continue to live a happy life
- Nourishes a Healthy Heart: Packed with essential nutrients like calcium and potassium, IAMS Proactive Health Indoor Cat Food helps nourish a healthy heart for your cat
- Helping Keep Pets Healthy for Life: The IAMS brand believes all pets deserve the best nutrition to support them at every stage of life, which is why our portfolio of wet and dry cat food for kittens, adult cats, and seniors provides tailored nutrition for every cat’s unique need
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Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule. Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
| Date | Price |
|---|---|
| May 15, 2026 | $16.97 |
Price has not changed since tracking began.
Best Seller Rank history
| Date | Rank |
|---|---|
| May 15, 2026 | #58 |
Rank has not changed since tracking began. Lower is better. Amazon reports this rank within Cats > Food > Dry.
Last checked Aug 23, 2026 2:25am
Frequently Asked Questions
Common questions about IAMS Proactive Health Indoor Dry Cat Food, Chicken & Turkey, 7 lb | Vet-recommended, Real Chicken #1 Ingredient, Proprietary Fiber Blend, Prebiotics for Healthy Digestion, Hairball Control
IAMS Proactive Health Indoor Dry Cat Food, Chicken & Turkey, 7 lb | Vet-recommended, Real Chicken #1 Ingredient, Proprietary Fiber Blend, Prebiotics for Healthy Digestion, Hairball Control by Iams Proactive is available on Amazon at an approximate price of $16.97. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 391 verified Amazon reviews, IAMS Proactive Health Indoor Dry Cat Food, Chicken & Turkey, 7 lb | Vet-recommended, Real Chicken #1 Ingredient, Proprietary Fiber Blend, Prebiotics for Healthy Digestion, Hairball Control has an excellent average rating of 4.8 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “k/d cat food”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Iams Proactive listings and competing products across the entire Pet Supplies category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where IAMS Proactive Health Indoor Dry Cat Food, Chicken & Turkey, 7 lb | Vet-recommended, Real Chicken #1 Ingredient, Proprietary Fiber Blend, Prebiotics for Healthy Digestion, Hairball Control sits within the competitive landscape.
According to the Amazon listing, IAMS Proactive Health Indoor Dry Cat Food, Chicken & Turkey, 7 lb | Vet-recommended, Real Chicken #1 Ingredient, Proprietary Fiber Blend, Prebiotics for Healthy Digestion, Hairball Control includes Complete and Balanced for Adult Cats: 100% nutrition, 0% fillers, this dry cat food supports whole-body health with essential nutrients and is enriched with antioxidants for a strong immune system, Hairball Control Cat Food: IAMS Proactive Health dry cat food is formulated with a proprietary fiber blend with beet pulp that helps reduce hairballs before they start, and 3 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B01BKYFR7K. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like IAMS Proactive Health Indoor Dry Cat Food, Chicken & Turkey, 7 lb | Vet-recommended, Real Chicken #1 Ingredient, Proprietary Fiber Blend, Prebiotics for Healthy Digestion, Hairball Control, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
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What Sellers Discover About This Product
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