Priced at $21.29, this listing sits 51% below the average Toys & Games price of $43.02 across Squatio's tracked catalog (ASIN B000090W81).
- Brand: Melissa & Doug
- Category: Toys & Games
- Price: $21.29
- Rating: 4.8★ (68)
- ASIN: B000090W81
- Best for: one year old kitchen
- Updated: Aug 20, 2026
Melissa & Doug Birthday Party Cake - Wooden Play Food with Mix-n-Match Toppings and 7 Candles
Brand: Melissa & Doug
Perfect For
Market Intelligence
This page monitors search performance for the term “one year old kitchen”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- DELIGHTFUL PRETEND BIRTHDAY CAKE: The Melissa & Doug Birthday Party Cake is a wooden play-food set that includes 6 ready-to-cut slices of cake, removable candles and toppings, a cake plate, and server.
- FUN AND EDUCATIONAL: This pretend play cake with candles is excellent for pretend play celebrations. The self-stick tabs hold pieces together, then let kids slice them apart, encouraging hand-eye coordination, creative expression, and imaginative play.
- STURDY WOODEN STORAGE BOX: This Melissa & Doug birthday cake play set has been designed for longevity and safety, thanks to its sturdy wooden construction. It also comes with a sturdy storage box.
- GREAT GIFT FOR AGES 3 TO 6: The Melissa & Doug Birthday Party Cake makes an exceptional gift for kids from 3 to 6 years. Add the Melissa & Doug Triple-Layer Party Cake to round out the hands-on, screen-free play experience.
- “THE GOLD STANDARD IN CHILDHOOD PLAY”: For more than 30 years, Melissa & Doug has created beautifully designed imagination- and creativity-sparking products that NBC News called “the gold standard in early childhood play.”
- 100% HAPPINESS GUARANTEE: We design every toy to the highest quality standards, and to nurture minds and hearts. If your child is not inspired, give us a call and we’ll make it right. Our phone number is on every product!
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Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule. Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
▲ 42.0% higher than the oldest price we recorded ($14.99)
| Date | Price |
|---|---|
| Jul 8, 2026 | $21.29 |
| Jun 19, 2026 | $21.69 |
| May 15, 2026 | $14.99 |
3 price changes recorded.
Best Seller Rank history
| Date | Rank |
|---|---|
| May 15, 2026 | #1,898 |
Rank has not changed since tracking began. Lower is better. Amazon reports this rank within Dress Up & Pretend Play > Kitchen Toys > Play Food.
Last checked Aug 18, 2026 3:34am
Frequently Asked Questions
Common questions about Melissa & Doug Birthday Party Cake - Wooden Play Food with Mix-n-Match Toppings and 7 Candles
Melissa & Doug Birthday Party Cake - Wooden Play Food with Mix-n-Match Toppings and 7 Candles by Melissa & Doug is available on Amazon at an approximate price of $21.29. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 68 verified Amazon reviews, Melissa & Doug Birthday Party Cake - Wooden Play Food with Mix-n-Match Toppings and 7 Candles has an excellent average rating of 4.8 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “one year old kitchen”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Melissa & Doug listings and competing products across the entire Toys & Games category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Melissa & Doug Birthday Party Cake - Wooden Play Food with Mix-n-Match Toppings and 7 Candles sits within the competitive landscape.
According to the Amazon listing, Melissa & Doug Birthday Party Cake - Wooden Play Food with Mix-n-Match Toppings and 7 Candles includes DELIGHTFUL PRETEND BIRTHDAY CAKE: The Melissa & Doug Birthday Party Cake is a wooden play-food set that includes 6 ready-to-cut slices of cake, removable candles and toppings, a cake plate, and server., FUN AND EDUCATIONAL: This pretend play cake with candles is excellent for pretend play celebrations. The self-stick tabs hold pieces together, then let kids slice them apart, encouraging hand-eye coordination, creative expression, and imaginative play., and 4 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B000090W81. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Melissa & Doug Birthday Party Cake - Wooden Play Food with Mix-n-Match Toppings and 7 Candles, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
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