At $77.36, Optimum Nutrition Gold Standard Casein is priced 233% above the Health & Household category average of $23.25 (ASIN B002DYJ0M0).
- Brand: Optimum Nutrition
- Category: Health & Household
- Price: $77.36
- Rating: 4.6★ (91)
- ASIN: B002DYJ0M0
- Best for: protein powder
- Updated: Jul 25, 2026
Optimum Nutrition Gold Standard Casein
Brand: Optimum Nutrition
Perfect For
Market Intelligence
Squatio tracks this listing against the keyword “protein powder”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- Made in USA
- One 3.86 lb container (53 servings) of Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder in Chocolate Supreme
- With micellar casein, this Optimum Nutrition protein powder helps support muscle recovery
- Each serving has 9 grams of naturally occurring Essential Amino Acids
- Feel good about your after-workout recovery drink
- Mixes easily with a shaker cup, perfect for packing in your gym bag as part of your training routine
- Performance nutrition for over 35 year
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Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule. Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
▼ 7.8% lower than the oldest price we recorded ($83.94)
| Date | Price |
|---|---|
| Aug 4, 2026 | $77.36 |
| Aug 3, 2026 | $76.30 |
| May 15, 2026 | $83.94 |
3 price changes recorded.
Best Seller Rank history
| Date | Rank |
|---|---|
| Aug 3, 2026 | #3,946 |
| May 15, 2026 | #6,485 |
2 rank changes recorded. Lower is better. Amazon reports this rank within Diet & Sports Nutrition > Sports Nutrition > Protein > Blends.
Last checked Aug 18, 2026 3:34am
Frequently Asked Questions
Common questions about Optimum Nutrition Gold Standard Casein
Optimum Nutrition Gold Standard Casein by Optimum Nutrition is available on Amazon at an approximate price of $77.36. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 91 verified Amazon reviews, Optimum Nutrition Gold Standard Casein has an excellent average rating of 4.6 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “protein powder”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Optimum Nutrition listings and competing products across the entire Health & Household category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Optimum Nutrition Gold Standard Casein sits within the competitive landscape.
According to the Amazon listing, Optimum Nutrition Gold Standard Casein includes Made in USA, One 3.86 lb container (53 servings) of Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder in Chocolate Supreme, and 5 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B002DYJ0M0. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Optimum Nutrition Gold Standard Casein, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
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What Sellers Discover About This Product
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Search Volume Trends
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Pricing & BSR History
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Keyword & Intent Mapping
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Competitor Gap Analysis
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