At $46.93, Optimum Nutrition Standard Protein Isolates is priced 102% above the Health & Household category average of $23.25 (ASIN B000GISTZ4).
- Brand: Optimum Nutrition
- Category: Health & Household
- Price: $46.93
- Rating: 4.7★ (482)
- ASIN: B000GISTZ4
- Best for: protein powder 12 lbs
- Updated: Jul 25, 2026
Optimum Nutrition Standard Protein Isolates
Brand: Optimum Nutrition
Perfect For
Market Intelligence
This product is indexed for the keyword “protein powder 12 lbs”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth.
- 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training.
- Low Sugar, Low Carb, Low Fat — Ideal for Lean Muscle or Cutting Phases – With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat “isolated” out. It’s a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals.
- Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts.
- Trusted Brand, Tested Quality & Versatile Use – For 35 years, athletes have trusted Optimum Nutrition to fuel their training. Gold Standard Whey is the trusted choice for gym-goers, athletes, and everyday fitness enthusiasts worldwide — use post-workout or as a protein supplement anytime.
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Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule. Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
▲ 17.4% higher than the oldest price we recorded ($39.99)
| Date | Price |
|---|---|
| Aug 4, 2026 | $46.93 |
| Jul 6, 2026 | $41.80 |
| Jun 19, 2026 | $44.86 |
| May 15, 2026 | $39.99 |
4 price changes recorded.
Best Seller Rank history
| Date | Rank |
|---|---|
| May 15, 2026 | #22 |
Rank has not changed since tracking began. Lower is better. Amazon reports this rank within Diet & Sports Nutrition > Sports Nutrition > Protein > Whey.
Last checked Aug 18, 2026 3:34am
Frequently Asked Questions
Common questions about Optimum Nutrition Standard Protein Isolates
Optimum Nutrition Standard Protein Isolates by Optimum Nutrition is available on Amazon at an approximate price of $46.93. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 482 verified Amazon reviews, Optimum Nutrition Standard Protein Isolates has an excellent average rating of 4.7 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “protein powder 12 lbs”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Optimum Nutrition listings and competing products across the entire Health & Household category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Optimum Nutrition Standard Protein Isolates sits within the competitive landscape.
According to the Amazon listing, Optimum Nutrition Standard Protein Isolates includes 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth., 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training., and 3 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B000GISTZ4. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Optimum Nutrition Standard Protein Isolates, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
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What Sellers Discover About This Product
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Search Volume Trends
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Pricing & BSR History
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Competitor Gap Analysis
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