Utz Fashioned Sourdough Hard Pretzels has 7,722 verified Amazon reviews — 3.2× the Grocery & Gourmet Food category average of 2,446 (ASIN B004ZK4BUQ).
- Brand: Utz Fashioned
- Category: Grocery & Gourmet Food
- Price: $18.45
- Rating: 4.0★ (7,722)
- ASIN: B004ZK4BUQ
- Best for: pretzels
- Updated: Jul 25, 2026
Utz Fashioned Sourdough Hard Pretzels
Brand: Utz Fashioned
Perfect For
Market Intelligence
This page monitors search performance for the term “pretzels”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- THICK AND CRUNCHY: Utz Old Fashioned Sourdough Hard Pretzels deliver on crunch, taste and size! With just the right amount of salt, these pretzels are made with aged sourdough, individually twisted and perfectly baked for a delicious, crunchy snack.
- GREAT FOR DIPPING: These sourdough pretzels are terrific snack on their own, but are great with added dip, too. Dip them in chocolate for the perfect salty/sweet combo, add a cheese dip and much more – the versatility is endless!
- PERFECT SNACK - This barrel of sourdough pretzels is just what you need to curl up on the couch with or to set out for a large party. Perfect for on-the-go snacks or to pack in lunches. Plus, the resealable container will keep them fresh longer.
- ZERO CHOLESTEROL: With no cholesterol or trans-fat, these pretzel snacks are guilt-free! Keep them in your desk for a quick pick-me-up through your next meeting, pack in lunches and keep them on hand for parties.
- WE ARE UTZ – Since 1921, Utz has been making and selling quality pretzels and other delicious snacks in Hanover, PA, the snack capital of the world! We’re a family-managed business providing snacks that are crunchier, lighter, fresher and simply better.
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Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
| Date | Price |
|---|---|
| May 15, 2026 | $18.45 |
Price has not changed since tracking began.
Best Seller Rank history
| Date | Rank |
|---|---|
| May 15, 2026 | #5,250 |
Rank has not changed since tracking began. Lower is better. Amazon reports this rank within Snacks & Sweets > Snack Foods > Pretzels.
Last checked Sep 6, 2026 2:53am
Frequently Asked Questions
Common questions about Utz Fashioned Sourdough Hard Pretzels
Utz Fashioned Sourdough Hard Pretzels by Utz Fashioned is available on Amazon at an approximate price of $18.45. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 7,722 verified Amazon reviews, Utz Fashioned Sourdough Hard Pretzels has an above average average rating of 4.0 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “pretzels”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Utz Fashioned listings and competing products across the entire Grocery & Gourmet Food category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Utz Fashioned Sourdough Hard Pretzels sits within the competitive landscape.
According to the Amazon listing, Utz Fashioned Sourdough Hard Pretzels includes THICK AND CRUNCHY: Utz Old Fashioned Sourdough Hard Pretzels deliver on crunch, taste and size! With just the right amount of salt, these pretzels are made with aged sourdough, individually twisted and perfectly baked for a delicious, crunchy snack., GREAT FOR DIPPING: These sourdough pretzels are terrific snack on their own, but are great with added dip, too. Dip them in chocolate for the perfect salty/sweet combo, add a cheese dip and much more – the versatility is endless!, and 3 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B004ZK4BUQ. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Utz Fashioned Sourdough Hard Pretzels, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
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