Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Shampoo for Dogs, 17 Fl oz – Moisture-Rich, Nourishing Shampoo – Leaves Coat Clean, Soft, Silky, Shiny – Long-Lasting Fragrance carries a price of $9.87 — 69% below the Pet Supplies category's average of $32.21 (ASIN B002CZJXJK).
- Brand: Veterinary Formula
- Category: Pet Supplies
- Price: $9.87
- Rating: 4.6★ (12)
- ASIN: B002CZJXJK
- Best for: small dog shampoo
- Updated: Aug 20, 2026
Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Shampoo for Dogs, 17 Fl oz – Moisture-Rich, Nourishing Shampoo – Leaves Coat Clean, Soft, Silky, Shiny – Long-Lasting Fragrance
Brand: Veterinary Formula
Perfect For
Market Intelligence
Squatio tracks this listing against the keyword “small dog shampoo”. Search intent is commercial investigation: users are actively comparing products before a purchase decision. Sellers ranking here benefit from high consideration-stage traffic.
Product Specifications
- MOISTURIZE AND SOOTHE – With silk protein, glycerin, and pomegranate, this pet shampoo is made with a blend of conditioners and emollients to clean and strengthen your dog’s coat.
- STRONG AND SHINY COAT – This moisture-rich, oatmeal dog grooming shampoo leaves coats clean, soft, silky, and shiny. The antioxidant formula moisturizes, conditions, and protects.
- LONG-LASTING FRAGRANCE – Raspberry tea fragrance makes this the perfect dog shampoo for smelly dogs. Patented fragrance extenders will keep a fresh pet long after bath time is over.
- FORMULATED FOR DOGS – Our oatmeal shampoo for dogs is sulfate-free, pH balanced, and is now dye-free for sensitive skin. Pair it with our oatmeal dog conditioner for the softest, shiniest coat ever.
- EFFECTIVE & AFFORDABLE – Our dog products are created with premium ingredients at a price that pet parents can afford. We know they are more than just pets because we are pet parents too.
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Price & Best Seller Rank History
Squatio's own tracking for this listing, recorded since May 15, 2026. Only dates where a value actually changed are listed.
Price history
| Date | Price |
|---|---|
| May 15, 2026 | $9.87 |
Price has not changed since tracking began.
Best Seller Rank history
| Date | Rank |
|---|---|
| May 15, 2026 | #1,582 |
Rank has not changed since tracking began. Lower is better. Amazon reports this rank within Dogs > Grooming > Shampoos & Conditioners > Shampoos.
Last checked Aug 18, 2026 3:34am
Frequently Asked Questions
Common questions about Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Shampoo for Dogs, 17 Fl oz – Moisture-Rich, Nourishing Shampoo – Leaves Coat Clean, Soft, Silky, Shiny – Long-Lasting Fragrance
Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Shampoo for Dogs, 17 Fl oz – Moisture-Rich, Nourishing Shampoo – Leaves Coat Clean, Soft, Silky, Shiny – Long-Lasting Fragrance by Veterinary Formula is available on Amazon at an approximate price of $9.87. You can also compare prices across other retail platforms. Squatio tracks this listing in real time — sign up to see live pricing history and BSR fluctuations.
Based on 12 verified Amazon reviews, Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Shampoo for Dogs, 17 Fl oz – Moisture-Rich, Nourishing Shampoo – Leaves Coat Clean, Soft, Silky, Shiny – Long-Lasting Fragrance has an excellent average rating of 4.6 out of 5 stars. Products with this level of review depth generally indicate reliable real-world performance. Squatio's full analytics dashboard lets you dig into review trends, return rates, and competitor comparisons.
The primary tracked keyword for this listing is “small dog shampoo”. Squatio's keyword intelligence tool surfaces related and long-tail variants, allowing sellers to target lower-competition terms with high buyer intent.
Squatio's research database tracks Veterinary Formula listings and competing products across the entire Pet Supplies category on Amazon. Full access lets you compare BSR rankings, pricing trends, review velocity, and keyword overlap to identify exactly where Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Shampoo for Dogs, 17 Fl oz – Moisture-Rich, Nourishing Shampoo – Leaves Coat Clean, Soft, Silky, Shiny – Long-Lasting Fragrance sits within the competitive landscape.
According to the Amazon listing, Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Shampoo for Dogs, 17 Fl oz – Moisture-Rich, Nourishing Shampoo – Leaves Coat Clean, Soft, Silky, Shiny – Long-Lasting Fragrance includes MOISTURIZE AND SOOTHE – With silk protein, glycerin, and pomegranate, this pet shampoo is made with a blend of conditioners and emollients to clean and strengthen your dog’s coat., STRONG AND SHINY COAT – This moisture-rich, oatmeal dog grooming shampoo leaves coats clean, soft, silky, and shiny. The antioxidant formula moisturizes, conditions, and protects., and 3 additional specification items. See the Product Specifications section above for the full list.
The Amazon Standard Identification Number (ASIN) for this product is B002CZJXJK. You can use this ASIN with Squatio's ASIN Lookup tool to access full sales data, keyword rankings, and competitor pricing history.
Squatio is an Amazon product research platform that tracks pricing trends, Best Seller Rank (BSR), estimated monthly search volume, keyword intent, and competitive data across millions of listings. For products like Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Shampoo for Dogs, 17 Fl oz – Moisture-Rich, Nourishing Shampoo – Leaves Coat Clean, Soft, Silky, Shiny – Long-Lasting Fragrance, Squatio gives sellers the intelligence to identify market timing, set competitive prices, and discover keyword gaps before competitors do.
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Search Volume Trends
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Competitor Gap Analysis
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