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Free Amazon PPC ACOS & ROAS Calculator
Enter your ad spend and ad sales to see ACOS and ROAS instantly, and check them against your break-even ACOS so you know if a campaign is actually profitable.
ACOS—
ROAS—
Break-even ACOS—
Verdict—
ACOS = ad spend ÷ ad sales. ROAS = ad sales ÷ ad spend. Break-even ACOS is the maximum ACOS you can afford while still breaking even — it equals your pre-advertising profit margin. If your enter your own margin from the profit margin calculator above, this tells you exactly how much ad spend a campaign can absorb before it stops being profitable.