Top Health & Household Products
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Health & Household — with 7,186 tracked products — is one of Amazon's top subscription-driven segments. Repeat-purchase rates are high, brand loyalty is strong, and keyword intent often skews transactional. Our data surfaces high-volume, low-competition keywords across vitamins, cleaning supplies, medical devices, and personal care.
Half of all Health & Household listings are priced below $17.18; the middle 80% fall between $6.99 and $43.96. Review counts above 7,511 put a listing in the top 10% for this category.
Allure WinnerEach year, thousands of products are tested by Allure beauty editors and a panel of industry experts, including makeup artists, hairstylists, and dermatologists. When you see the Allure Best of Beauty seal, it means that a product has been rigorously tested and identified as exceptional in its category. It's not just a high-quality product, but a true standout in the beauty world.
Energizer MAX Alkaline Double A Batteries, 2 Count, Long-Lasting AA Batteries, Suitable for Kids' Toys and Everyday Electronics
Angel Soft® Toilet Regular Tissue
Angel Soft Toilet Paper, 12 Mega Rolls = 48 Regular Rolls, Soft and Strong Toilet Tissue
Folex Carpet Spot Remover 32
Turmeric Curcumin with Black Pepper Extract 1500mg - High Absorption Ultra Potent Turmeric Supplement with 95% Curcuminoids and BioPerine - Non GMO Tumeric Capsules for Joint Support - 45 Capsules
Turmeric Curcumin with Black Pepper Extract 1500mg - High Absorption Ultra Potent Turmeric Supplement with 95% Curcuminoids and BioPerine - Non GMO Tumeric Capsules for Joint Support - 90 Capsules
Crest 3D Whitestrips Whitening Starter Kit – Teeth Whitening Kit, 10 Treatments, Each with 1 Upper/1Lower, 20 Strips – Crest 3DWhite Teeth Whitening Strips
MasterMedi Tongue Scraper for Adults with Multicolor Travel Cases (2 Pack), 100% Stainless Steel, Reduce Bad Breath, Tongue Scrubber, Easy to Use, Tongue Cleaner for Oral Care & Hygiene
Lamosi 10 oz Coffee Cups 120 Pack Disposable Insulated Corrugated Paper Cup | 10oz Kraft Ripple Wall Cups for Hot Beverage or Cold Drinks Office Home Party Travel Cafe (Black)
Glad ForceFlex Tall Kitchen Drawstring Trash Bags, 13 Gal, Fresh Clean, 110 Ct, Pack May Vary
Dawn Ultra Dishwashing Liquid Dish Soap (4x19.4 Fl oz) + Non-Scratch Sponge (2 Count), Original Scent
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
Sports Research® Biotin 10,000mcg w/Coconut Oil, 120 Count Plantgels™ | Max Strength Vegan Biotin (Vitamin B7) for Healthy Skin and Hair Support | Non-GMO, Gluten & Soy-Free, 120 Servings
Cascade Complete Dishwasher Pods - Fresh Scent ActionPacs, Dishwasher Detergent, Dishwasher Soap, Detergent Pods, 78 Count
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
MZOO Luxury Sleep Eye Mask for Side Sleeper Men Women, Zero Eye Pressure 3D Sleeping Mask, Light Blocking Patented Design Night Blindfold, Soft Eye Shade Cover for Travel, Blue
Blossom Essentials Honey Salve - Organic Manuka Honey Hydration Repair - Eczema Relief for Dry, Itchy, Sensitive Skin - Soothing Moisturizer & Balm for Kids, Adults - USA - 4oz
Vicorrect Posture Corrector for Women and Men, Adjustable Upper Back Brace for Clavicle Support and Providing Pain Relief from Neck, Shoulder, and Upper Back (Beige, Small/Medium)
THORNE - Zinc Bisglycinate 30 mg - Highly Absorbable Zinc Supplement - Supports Immune System, Eye, Skin & Reproductive Health* - Third-Party Certified - Gluten, Dairy & Soy-Free - 60 Capsules
Optimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
NaturesPlus Animal Parade Source of Life Gold Children's Liquid Multivitamin, 30 OZ - Natural Tropical Berry Flavor - Immune Support Supplement - Organic Whole Foods, Gluten-Free, Vegan - 60 Servings
Optimum Nutrition Standard Protein Chocolate
9oz Adult Sippy Cup with 2 Handles - Independence Sip Cups for Adults for Limited Mobility - Handicapped Accessories - Handicap Cups for Elderly Care - Made in the USA - 3 Pack
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💳 Typical FBA Fees for Health & Household
Pre-filled with this category's real average price ($23.30) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Health & Household). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Health & Household products on Amazon
Squatio currently tracks 7,186 Health & Household listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Health & Household listing is priced at $23.30. The middle 80% of listings range from $6.99 to $43.96, with a $17.18 median.
Tracked Health & Household listings average 3,088 reviews. The top 10% of listings by review count exceed 7,511 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Health & Household sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $23.30 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Health & Household listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Health & Household research.