Pet Supplies Market Intelligence
Explore 2,851 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Pet Supplies Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,851 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.
Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.50–$59.98, centered on a $19.61 median listing price. A listing needs more than 19,173 reviews to reach the top decile by review volume in this category.
Pedigree Choice Cuts In Gravy Adult Canned Soft Wet Dog Food With Beef, 22 oz. Cans (12 Count, Pack of 1) | Beef in gravy, lean muscle support, 50%+ water for hydration, topper or complete meal for adult dogs, no-mess easy-open cans
Fluval 107 Perfomance Canister Filter - for Aquariums Up to 30 Gallons - Aquarium Canister Filter
Fluval 307 Perfomance Canister Filter - for Aquariums Up to 70 Gallons - Aquarium Canister Filter
Mora Pets Cat Bed Dog Crate Pad Ultra Soft Pet Bed with Cute Star Print Washable Crate Mat for Small Dogs and Indoor Cats Reversible Fleece Dog Kennel Pad Cat Carrier Mat 14 x 17.5 inch Pink
Kibbles 'n Bits Original Savory Beef & Chicken Flavor Dry Dog Food, 31 Pound Bag
Bv Training Puppies Disposable 40 Count
ZippyPaws NomNomz - Dog Squeaky Toys to Keep Them Busy, Funny Food Plush for Small & Medium Dogs, Cute Stuffed Puppy Toy, Pet Products, Gift for Dogs of All Breeds, Soft and Cuddly - Taco
CWKJ Fountain Pump, 400GPH Submersible , Durable 25W Outdoor Water Pump with 6.5ft Power Cord, 3 Nozzles for Aquarium, Pond, Fish Tank, Water Pump Hydroponics, Backyard Fountain
Purina Friskies Tasty Treasures Variety Pack, Prime Filets, 24 Pack 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey recipes in savory gravy or sauce. 100% complete & balanced nutrition
Benebone Fishbone Durable Dog Chew Toy for Aggressive Chewers, Small | Durable, Made in USA, REAL Salmon Flavor, Dog Bones, Long-Lasting, Keeps Them Busy
Benebone Fishbone Durable Dog Chew Toy for Aggressive Chewers, Medium | Durable, Made in USA, REAL Salmon Flavor, Dog Bones, Long-Lasting, Keeps Them Busy
ASPCA Cardboard Cat House Hideaway Playhouse with Cat Scratcher Scratching Pad 19" L x 13" W x 17" H
Royal Canin Size Health Nutrition Small Breed Dog Food Dry, Supports Healthy Weight, Digestive Health and Healthy Skin and Coat, 14 lb Bag
Purina Pro Plan High Protein Puppy Food DHA Lamb & Rice Formula - 34 lb. Bag
Nylabone Textured Bone Power Chew Toy for Dogs, Durable & Tough Dog Toys for Aggressive Chewers, Beef Jerky Flavor, X-Small Dogs - Up to 15 lbs, 1 Count
IAMS Proactive Health Minichunks Dry Dog Food, Lamb & Rice, 30 lb | Real Lamb #1 Ingredient, Omega-6 Fatty Acids for Skin & Coat, Natural Fiber & Prebiotics, No Fillers or Artificial Flavors
Jolly Pets Push-n-Play Ball Dog Toy, 10 Inches/Large, Red (310 RD)
X-ZONE PET Portable Foldable Pet Dog Cat Playpen Crates Kennel/Premium 600D Oxford Cloth,Removable Zipper Top, Indoor and Outdoor Use (XL, Pink)
Purina Friskies Tender and Crunchy Combo with Flavors of Chicken, Beef, Carrots and Green Beans Dry and Tender Cat Food - 16 Lb. Bag (Packaging may vary)
The Kitty Pass Interior Cat Door Hidden Litter Box Pet Door for cats up to 21 lbs
Soft Claws Cat Nail Caps for Medium Cats – (40 Caps, Clear) - Made in USA - Veterinarian-Developed | Protects Furniture & Skin - Easy to Apply, Long-Lasting Anti-Scratch Soft Cat Claw Covers
GENORTH Dog Car Seats for Small and Medium Dogs,Portable Puppy/Pet Car Booster Seat with Clip-On Leash and Mesh Window for Pet Up to 20 lbs
Aqueon Replacement Filter Cartridges Small - 9 Pack | Aquarium filter media with activated carbon, dual-sided dense floss, fits QuietFlow E 10 and MiniBow 1, 2.5, 5
goDog Dinos Frills Squeaky Plush Dog Toy with Chew Guard Technology, Durable Fabric & Squeaker for Active Play, Gray, Large
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💳 Typical FBA Fees for Pet Supplies
Pre-filled with this category's real average price ($32.21) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Pet Supplies products on Amazon
Squatio currently tracks 2,851 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Pet Supplies listing is priced at $32.21. The middle 80% of listings range from $8.50 to $59.98, with a $19.61 median.
Tracked Pet Supplies listings average 6,377 reviews. The top 10% of listings by review count exceed 19,173 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.21 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Pet Supplies research.
