Pet Supplies Market Intelligence
Explore 2,845 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Pet Supplies Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,845 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.
Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.49–$59.95, centered on a $19.49 median listing price. A listing needs more than 19,273 reviews to reach the top decile by review volume in this category.
Truelove No Pull Dog Harness with Easy Control Handle and 2 Leash Attachments,Reflective Adjustable Pet Vest
Gooby Stretch Fleece Vest Dog Sweater, Pink, X-Small | Pullover, no zippers; 4-way stretch soft fleece; Full underbody coverage; Machine washable
Gooby Stretch Fleece Vest Dog Sweater, Red, X-Small | Pullover, no zippers; 4-way stretch soft fleece; Full underbody coverage; Machine washable
Gooby Stretch Fleece Vest Dog Sweater, Black, Medium | Pullover, no zippers; 4-way stretch soft fleece; Full underbody coverage; Machine washable
Gooby Stretch Fleece Vest Dog Sweater, Indigo Blue, 6X-Large | Pullover, no zippers; 4-way stretch soft fleece; Full underbody coverage; Machine washable
LeToo Cat Litter Mat Large 30 x 24 in No Phthalate Non-Slip Urineproof Grey | Premium EVA Sleeping Pad, Honeycomb Double Layer Design Kitty Scratcher, Litter Box Trapping Rug, Washable Vacuum Easy Clean
Comsmart Dog Blankets for Small Dogs, 6 Pack Puppy Blanket Cute Paw Print Pet Blanket for Dog, Puppy, Cat, Kitten, 39x35 inches, Grey
Comsmart Dog Blankets for Small Dogs, 6 Pack Puppy Blanket Cute Paw Print Pet Blanket for Dog, Puppy, Cat, Kitten, 39x31 inches, Brown
Outward Hound Squeaker Matz Plush Gator Dog Toy, XXL
PetSafe Come With Me Kitty Harness and Bungee Leash, Harness for Cats, Large, Lilac/Bright Purple, CWMK-L-LLC | Adjustable 2-Point Fit Applies Gentle Pressure to Shoulders, Not Neck, for Average and Large Cats with 13 in - 18 in Girth
PetSafe Come With Me Kitty Harness and Bungee Leash, Harness for Cats, Large, Red/Cranberry (CWMK-L-RED) | Adjustable 2-Point Fit Applies Gentle Pressure to Shoulders, Not Neck, for Average and Large Cats with 13 in - 18 in Girth
Dog Nail Clippers, Red | Classic Dog Nail Trimmers, Safety Guard to Avoid Over Cutting, Razor Sharp Blade with Nail File, For Pets Large Dogs
Dog Paw Protector Anti-Slip Grips to Keeps Dogs from Slipping On Hardwood Floors,Disposable Self Adhesive Resistant Dog Shoes Booties Socks Replacement S 40 Pieces
Dog Paw Protector Anti-Slip Grips to Keeps Dogs from Slipping On Hardwood Floors,Traction Control Non-Skid Dog Shoes Booties Socks Replacement L 40 Pieces
Cesar Loaf and Delights Wet Dog Food, Variety Lovers Pack, 3.5 oz, 36 Count | Real beef or chicken #1 ingredient, no fillers or artificial flavors, easy to digest, slow-cooked, easy-peel trays
ZippyPaws Birthday Cupcake Dog Squeaky Toys to Keep Them Busy - Pink | Funny Food Plush for Small, Medium, & Large Dogs, Cute Stuffed Puppy Toy, Pet Products, Gift for Dogs of All Breeds
Gooby Comfort X Head-in Dog Harness, Choke-Free, Purple, Small | Patented choke-free X-frame; Secure head-in fit; Lightweight breathable mesh; Back metal D-ring; Machine washable
Gooby Comfort X Head-in Dog Harness, Choke-Free, Blue, Large | Patented choke-free X-frame; Secure head-in fit; Lightweight breathable mesh; Back metal D-ring; Machine washable
Gooby Comfort X Head-in Dog Harness, Choke-Free, Purple, Medium | Patented choke-free X-frame; Secure head-in fit; Lightweight breathable mesh; Back metal D-ring; Machine washable
Gooby Comfort X Head-in Dog Harness, Choke-Free, Pink, Large | Patented choke-free X-frame; Secure head-in fit; Lightweight breathable mesh; Back metal D-ring; Machine washable
Max and Neo Stainless Steel Chain Martingale Collar - We Donate to a Dog Rescue for Every Collar Sold (Medium, Pink)
Max and Neo Stainless Steel Chain Martingale Collar - We Donate to a Dog Rescue for Every Collar Sold (Large, Pink)
Max and Neo Stainless Steel Chain Martingale Collar - We Donate to a Dog Rescue for Every Collar Sold (X-Small, RED)
Max and Neo Stainless Steel Chain Martingale Collar - We Donate to a Dog Rescue for Every Collar Sold (X-Small, Black)
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💳 Typical FBA Fees for Pet Supplies
Pre-filled with this category's real average price ($32.23) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Pet Supplies products on Amazon
Squatio currently tracks 2,845 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Pet Supplies listing is priced at $32.23. The middle 80% of listings range from $8.49 to $59.95, with a $19.49 median.
Tracked Pet Supplies listings average 6,499 reviews. The top 10% of listings by review count exceed 19,273 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.23 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Pet Supplies research.
