Toys & Games Market Intelligence
Explore 3,082 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
3,082
Products
$40.60
Avg. Price
3,172
Avg. Reviews
Recently Added to Toys & Games
See all newest →- Hot Wheels Track Builder Triple Blast Alley Stunt Pack
- KiNSMART 2013 Ford F-150 SVT Raptor Supercrew 1:46 Scale 5" Die Cast Metal Model Toy Truck (Black)
- Disney Pixar Cars 2 Movie Series Mattel 1:55 Scale Die Cast Car Carlo Maserati
- Cuddle Toys 3793 Roadie Squirrel
- Badger Basket Double Travel American
- Dolls House Miniature Pub Accessory 6 Pop Soda Cans 512
- Batman Knight Masters Collector Figure
- G.I. Joe 25th Anniversary: Firefly (Cobra Saboteur) 3.75 Inch Action Figure
- Bendon Jurassic World Coloring Book (Imagine Ink, Mess Free)
- Space Jam: A New Legacy 48 Page Coloring and Activity Book with Color Your Own Mask and Stickers (Looney Tunes) Bendon 50785
- Tales Xadia Dragon Prince Roleplaying Game
- Space Jam: A New Legacy 48 Page Coloring and Activity Book with Temporary Tattoos (Looney Tunes) Bendon 50789
- Marvel Spidey and His Amazing Friends 48 Page Coloring and Activity Book with Stickers
- Disney Luca 32-Page Create-A-Scene with 24-Play Scenes, 16 Coloring Pages, and 6 Sticker Sheets 50974
- Hello Kitty 48-Page Coloring Book with 4 Stamp Markers 51262
- Bendon Imagine Ink Coloring Game Book, Magic Ink Pictures, Mess Free Marker (Gabby's Dollhouse)
- Disney Raya and The Last Dragon 48-Page Coloring and Activity Book with 4 Crayons 50781
- DreamWorks Trolls World Tour 192-Page Coloring and Activity Book with Stickers 47362, Bendon
- SUNLIN Dance Mat, Gifts Toys for Girls 3 4 5 6 7 8 Years Old, Frozen Theme Toys, Dance Pad with 7 Game Modes, 5 Challenge Levels, 9 Built-in Music, Birthday Gifts for Kids Ages 3-12
- Galison Winter Wonderland 500 Piece Jigsaw Puzzle for Adults and Families, Winter Puzzle with Holiday Themes
- Mudpuppy Cat-Tastic! Board Game – Exciting Cat Board Game for 2-4 Players, Teaches Real Life Cat Caring Skills – Ideal for Ages 6+ – Great Cat Lover’s Gift Idea, Multicolor
- Mudpuppy Butterflies Illuminated 500 Piece Glow in the Dark Family Puzzle from Mudpuppy - 20" x 20" Glow in the Dark Puzzle, Perfect Family Activity, Ages 8+
- Evil Hat Productions Blades In The Dark Tabletop Roleplaying Game, 156 months to 9600 months
- Galison Greenhouse Gardens 500 Piece Puzzle from Galison - Featuring Colorful Illustrations, 19" x 19", Fun & Challenging, Unique Gift Idea
- Pokémon 8" Charmander Plush - Officially Licensed - Generation 1 Starter - Quality Soft Stuffed Animal Toy - Christmas Stocking Stuffer Gift for Kids, Boys, Girls - 2+
- Pearhead Large Ceramic Piggy Bank, Blue Polka Dot Coin Bank for Kids, Gender-Neutral Nursery Decor, Toddler Savings Keepsake
- Munchkin Baby Bath Toy Squirts for Babies and Toddlers 9 Months and Up, Farm Animal Squirters, 8 Pack
- LEGO DUPLO Town Truck & Tracked Excavator Construction Vehicle 10931 Toy for Toddlers 2-4 Years Old Girls & Boys, Fine Motor Skills Development and Learning Toy
- Melissa & Doug Magnetic Car Loader Wooden Toy Set with 4 Cars and Toy Truck - Pretend Play and Race Car Fun for Preschool Toys, Ages 3+
- Aurora® Adorable Mini Flopsie™ Flavia™ Stuffed Animal - Mini Companions Ready for Playful Adventures - for Kids All Ages, Toddlers, Adults, and Families - Pink 8 Inches
- Aurora Mini Flopsie 8.5" Goat Kid Adorable Stuffed Animal | Compact tummy-lying animals with bean-filled stability
- Pokémon Pack Cinderace Accessory Exclusive
- LOL Surprise OMG Sweet Nails – Pinky Pops Fruit Shop with 15 Surprises, Including Real Nail Polish, Press On Nails, Sticker Sheets, Glitter, 1 Fashion Doll, and More! – Great Gift for Kids Ages 4+
- Carsky Unicorn Remote Control Car for Girls,Rechargeable 360°Stunt RC Cars Rotation 4WD Remote Cars with LED Lights,Fun Indoor Outdoor Toys for Kids,Chritmas Birthday Gift for 3 4 5 6 Year Old Girl
- hand2mind Express Your Feelings Sensory Bottles- Secondary Emotions, Toddler Sensory Toys, Quiet Fidgets for Classroom, Calm Down Corner Supplies, Social Emotional Learning, Mindfulness for Kids
- TAMASHII NATIONS - Naruto - Minato Namikaze - NARUTOP99 Edition - S.H.Figuarts Action Figure
- hizgo Adults Pink Piggy Bank, Stainless Steel Piggy Bank for Adults/Kids Must Break to Open, Unopenable Money Saving Box(5.9-inch, Pink)
- EVOIONOS Purple Tent for Girls, Kids Tent Indoor, Princess Tent with Star Lights, Girls Play Tent, Princess Castle Playhouse Tent, Little Girls Lavendar Tent, 55x53 Princess Tent for Girls
- BRIO World 33710 - My First Railway Battery Operated Train Set | 25 Piece Wood Train Set for Toddlers | Inclusive of Accessories and Wooden Tracks | Certified by Forest Stewardship Council
- KMTJT Wooden Noahs Ark Toy Animal Playset, Baptism Gifts for 2 3 4 Years Old Boys Girl, Lacing Beads, Shape Sorter, Montessori Noah's Ark Toys with Bible Story Book for 24 Months Kids
- Boys Easter Basket Stuffers - Farting Poop Pen with Multiple Sounds - Funny Fart Pen Easter Gifts for Teens - Great for Birthdays, Prank Toys, A Character for Every Personality (USA)
- TickiT - 9322 Sensory Reflective Balls - Set of 4 - Mirrored Spheres for Babies and Toddlers - Stainless Steel Sensory Balls for Reflections and Color - For Stylish Nurseries and Bedrooms
- Scratch Art Party Favors for Kids 8-12: 36 Pack Rainbow Scratch Art Notebook, Goodie Bags Stuffers, Coloring Books for Kids Ages 4-8, Students Classroom Rewards Gifts Bulk, Return Gifts for Party
- Ravensburger - at The Waterhole - Spectacular 18000 Piece Jigsaw Puzzle - Stunning African Plains Oasis with Elephants, Lions, and Flora - Premium Quality - Puzzles for Adults
- KipiPol Wooden Train Set - 69 Pieces Wooden Train Tracks & Trains for Kids, Toddler Boys and Girls 3,4,5 Years Old and Up– Premium Wood Construction Toys -Fits Thomas, Brio, IKEA, Melissa and Doug
- RUBFAC 129pcs Dark Green Balloons Different Sizes 18 12 10 5 Inches Emerald Green Latex Balloon Garland Arch for Masquerade Party Decorations Birthday Baby Shower Wedding Safari Jungle Party Supplies
- Force1 Tornado+ Remote Control Car for Kids- Double Sided Fast RC Cars with LED Interactive Display, 4WD Off-Road Stunt Car 360 Flips, All Terrain Tires, RC Crawler Rechargeable Battery, 2.4GHz Remote
- Golden Fidget Spinner Building Set, MOC Ideas Magic Golden Ball Model Kit, Creative HP Gift Toys for Teens Adults 14+ (371 PCS)
- Monopoly Luxury Edition by WS Game Company, Burl Wood Cabinet with Gold Foil Stamped Game Board, Faux Leather Rolling Area, and 2 Storage Drawers, Premium Board Games for 2-6 Players
- Yeonha Toys 8 Pack Shark Toys with Educational Booklet, Soft Plastic Realistic Shark Figure Set for Kid, Ocean Sea Animal Party Favor, Pool Bath Tub Toy for Toddler Child Boy Girl, Birthday Gift
- 40 Inch Hot Pink 15 Number Balloons Giant Jumbo Huge 15 or 51 Foil Mylar Helium Number Digital Balloons Dark Pink Birthday Mylar Digital Balloons 15th Birthday Anniversary Events Party Decorations
- 40 Inch Navy Blue 15 Number Balloons Giant Jumbo Huge 15 or 51 Foil Mylar Helium Number Digital Balloons Dark Blue Birthday Mylar Digital Balloons 15th Birthday Anniversary Events Party Decorations
- Montessori Baby Toys 6-12-18 Month, Infant Teething Toys Shape Sorter Bin Stacking Cups Blocks for toddlers 1-3, Sensory Educational Learning Toy for 6 7 8 9 10 Month Old Girl Boy 1 2 Year Old Gifts
- 40 Inch Silver 13 Number Balloons Giant Jumbo Huge 13 or 31 Foil Mylar Helium Number Digital Balloons Silver Birthday Mylar Digital Balloons 13th 31st Birthday Anniversary Events Party Decorations
- JOYIN 28 Packs Valentines Day Gifts for Kids, Classic Mochi Squishy Toy with Heart Valentines Day Cards for Kids School Classroom, Stress Relief Toy for Valentine Party Favors, Class Exchange Prize
- hand2mind Plastic Rainbow Fraction Tiles, Montessori Math Materials, Fraction Manipulatives, Unit Fraction, Fraction Bars Math Manipulatives, Fraction Games, Homeschool Supplies (Set of 51)
- Stuffems Toy Shop Pink T-Shirt Fits Most 8"-10" Webkinz, Shining Star and 8"-10" Make Your Own Stuffed Animals and Build-A-Bear
- LEGO Ninjago Red Ninja Minifigure - Kai ZX with Dual Black Shamshir Swords
- Imagination Outset Media Scopa Card Game (Bilingual English/French), Full Size, 3 Games in 1, Classic Italian Family Strategy, Easy to Learn, Ages 8+, 2–6 Players
- Teacher Created Resources Play Money: Assorted Coins (TCR20639), Multi (20639)
- Aeromax Magician Cape Gloves Bowtie
- Emily Rose 18" Doll Holiday Dress Set - Midnight Star Sparkly Blue Party Dress with Silver Sequin Shoes & Purse - Premium Gift Boxed Outfit Compatible with American Girl & Most 18 Inch Dolls
- B. toys Toy Car FunKeys with Lights and Sounds, Purple, Pretend Play
- Calico Critters Outback Koala Family
- Vault X 9 Pocket Zip Trading Card Binder 360 Cards Exo-Tec (Black) | Holds 360 standard-size TCG cards in 20 side-loading 9-pocket pages. Padded, water-resistant Exo-Tec cover.
- Little Tikes Easy Score Basketball Set, Pink- Amazon Exclusive 22.00 L x 23.75 W x 61.00 H Inches
- Ontel Stuffed Animal Projector Pretty
- LEGO Minecraft The Pillager Outpost 21159 Awesome Action Figure Brick Building Playset for Kids Minecraft Gift (303 Pieces)
- Dc Comics 12 Inch Collectible Superhero
Sample Listings from Our Database
Top Toys & Games Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Squatio monitors 3,082 Toys & Games listings with particular focus on Q4 demand spikes. BSR can swing dramatically in the weeks before major holidays — our real-time tracking and historical data help sellers anticipate inventory needs and bid competitively on high-intent seasonal keywords.
Price spread in Toys & Games: the 10th-to-90th percentile range runs $7.99–$64.39, centered on a $19.90 median listing price. A listing needs more than 9,500 reviews to reach the top decile by review volume in this category.
Funko Pop Plush Potter Hagrid
$8.67
BRIO 33594 World Two-Way Battery-Operated Engine - Interactive Train Toy for Kids | Lights Up | Forward & Reverse Functions | Great Christmas or Birthday Gift | Suitable for Ages 3 and Up
$27.99
Animewild Yamato Girls Collection Space Battleship Yamato 2199 Rei Yamamoto ( submarine clothes Ver.) 1/8 scale PVC figure (painted, pre-assembled)
$95.39
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Wild Republic 16247 Red Panda Plush, Stuffed Animal, Gifts for Kids, HugEms 7"
$9.99
Teeturtle Original Reversible Holiday Patented
$15.00
TickiT - 9322 Sensory Reflective Balls - Set of 4 - Mirrored Spheres for Babies and Toddlers - Stainless Steel Sensory Balls for Reflections and Color - For Stylish Nurseries and Bedrooms
$35.79
MUSICUBE Castanets for Kids 24 Pcs Plastic Finger Castanets Hand-Held Percussion Musical Instrument Professional Castanet Machine for Music or Rhythm Class Children Musical Toys (6 Colors Included)
$19.99
Shashibo Shape Shifting Award Winning Extraordinary
$24.99
📦
Aurora Mini Flopsie 8" Missy Mouse Adorable Stuffed Animal | Compact tummy-lying animals with bean-filled stability
$9.43
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Aurora Mini Flopsie 8.5" Frisky Fennec Fox Adorable Stuffed Animal | Compact tummy-lying animals with bean-filled stability
$9.89
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Aurora Mini Flopsie 7" Mouse Adorable Stuffed Animal | Compact tummy-lying animals with bean-filled stability
$7.95
Aurora Mini Flopsie 8.5" Goat Kid Adorable Stuffed Animal | Compact tummy-lying animals with bean-filled stability
$9.20
Aurora Mini Flopsie 8" Scotty Adorable Stuffed Animal | Compact tummy-lying animals with bean-filled stability
$9.33
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Aurora® Adorable Mini Flopsie™ Armadillo Stuffed Animal - Mini Companions Ready for Playful Adventures - for Kids All Ages, Toddlers, Adults, and Families - Gray 8 Inches
$9.77
Aurora® Adorable Mini Flopsie™ Lionel™ Stuffed Animal - Mini Companions Ready for Playful Adventures - for Kids All Ages, Toddlers, Adults, and Families - Brown 8 Inches
$9.79
Aurora® Adorable Flopsie™ Llama Stuffed Animal - Used to Create Imaginative Play Adventures - Perfect for Birthdays, Kids and Adults, All Ages - White 12 Inches
$8.85
Aqua 4-in-1 Monterey Hammock Pool Float & Water Hammocks – 2-3-4 Multipacks – Multiple Colors/Styles – for Adults and Kids Floating
$8.97
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KipiPol Wooden Train Set - 69 Pieces Wooden Train Tracks & Trains for Kids, Toddler Boys and Girls 3,4,5 Years Old and Up– Premium Wood Construction Toys -Fits Thomas, Brio, IKEA, Melissa and Doug
$39.99
Click N' Play Ball Pit Balls for Kids, Plastic Refill Balls, 200 Pack, Phthalate and BPA Free, Includes a Reusable Storage Bag with Zipper, Bright Colors, Gift for Toddlers and Kids
$39.99
Crayola Color Wonder Mickey Mouse Clubhouse, Mess Free Coloring Pages & Markers, Gift for Kids, Age 3, 4, 5, 6
$8.97
Crayola Wonder Cocomelon Coloring Markers
$7.61
Aurora Flopsie 12" Chester Adorable Stuffed Animal | Lifelike animal details in a relaxed resting pose
$14.43
Aurora® Adorable Flopsie™ May Bell™ Stuffed Animal - Used to Create Imaginative Play Adventures - Perfect for Birthdays, Kids and Adults, All Ages - White 12 Inches
$16.99
Aurora Flopsie 12" Sausage Too Adorable Stuffed Animal | Lifelike animal details in a relaxed resting pose
$15.72
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💳 Typical FBA Fees for Toys & Games
Pre-filled with this category's real average price ($40.60) — edit anything below to model a specific listing.
Referral fee (15%)—
FBA fulfillment fee—
Net profit / unit—
Margin—
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Toys & Games). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,082 products.
3,082
Products Analyzed
11M+
Keywords Tracked
500+
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Frequently Asked Questions
Common questions about Toys & Games products on Amazon
Squatio currently tracks 3,082 Toys & Games listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Toys & Games listing is priced at $40.60. The middle 80% of listings range from $7.99 to $64.39, with a $19.90 median.
Tracked Toys & Games listings average 3,172 reviews. The top 10% of listings by review count exceed 9,500 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Toys & Games sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $40.60 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Toys & Games listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
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