Published August 1, 2026 · Squatio Market Intelligence
This report tracks real 30-day price and Best Sellers Rank movement across 31,914 Amazon products sampled from 25 categories, based on Squatio's own daily tracking data. The biggest price mover was Movies & TV, down 3.53% over the last 30 days. Books showed the most Best Sellers Rank volatility of any tracked category this month.
| Category | Sample | Avg. Price | 30-Day Change | BSR Volatility | <$10 | $10–25 | >$25 |
|---|---|---|---|---|---|---|---|
| Movies & TV | 1,500 | $40.93 | ▼ 3.53% | 9,884.9 | 31.7% | 37.5% | 30.8% |
| Clothing, Shoes & Jewelry | 1,473 | $31.17 | ▼ 1.06% | 838.6 | 8.6% | 47.7% | 43.7% |
| Tools & Home Improvement | 1,458 | $55.24 | ▼ 1.28% | 1,023.4 | 17.8% | 36.8% | 45.4% |
| Electronics | 1,455 | $132.06 | ▼ 0.47% | 177.6 | 17.7% | 27.6% | 54.7% |
| Sports & Outdoors | 1,454 | $55.28 | ▲ 1.05% | 476.9 | 8.8% | 39.1% | 52.1% |
| Patio, Lawn & Garden | 1,446 | $91.75 | ▲ 0.09% | 623.2 | 9.2% | 33.3% | 57.5% |
| Home & Kitchen | 1,439 | $47.85 | ▲ 1.37% | 679.2 | 12.7% | 37.9% | 49.4% |
| Health & Household | 1,438 | $22.73 | ▲ 0.75% | 207.7 | 26.7% | 45.7% | 27.6% |
| Grocery & Gourmet Food | 1,436 | $20.92 | ▲ 0.72% | 228.8 | 34.9% | 35.2% | 29.9% |
| Cell Phones & Accessories | 1,433 | $43.29 | ▼ 0.13% | 68.3 | 35.9% | 45.2% | 18.8% |
| Pet Supplies | 1,430 | $32.38 | ▼ 0.84% | 385.4 | 17.3% | 46.0% | 36.6% |
| Musical Instruments | 1,425 | $113.99 | ▼ 1.77% | 176.6 | 13.2% | 27.1% | 59.7% |
| Baby Products | 1,421 | $33.78 | ▲ 1.40% | 76.7 | 20.5% | 47.2% | 32.4% |
| Office Products | 1,420 | $34.43 | ▲ 0.17% | 549.4 | 34.9% | 39.9% | 25.3% |
| Industrial & Scientific | 1,413 | $41.09 | ▲ 2.55% | 265.9 | 30.1% | 42.2% | 27.7% |
| Toys & Games | 1,405 | $43.67 | ▼ 0.15% | 422.9 | 18.0% | 44.3% | 37.7% |
| Beauty & Personal Care | 1,394 | $19.31 | ▲ 0.09% | 269.8 | 41.1% | 40.8% | 18.2% |
| Automotive | 1,391 | $59.36 | ▼ 0.90% | 1,760.5 | 16.0% | 35.8% | 48.2% |
| Arts, Crafts & Sewing | 1,367 | $24.69 | ▲ 0.04% | 151.8 | 42.0% | 39.4% | 18.7% |
| Video Games | 1,358 | $79.09 | ▲ 0.34% | 58.6 | 6.3% | 28.1% | 65.7% |
| Books | 1,119 | $15.47 | ▼ 1.52% | 14,059.5 | 52.7% | 37.6% | 9.7% |
| Kindle Store | 756 | $8.35 | ▲ 0.16% | 0.0 | 73.0% | 26.1% | 0.9% |
| Kitchen & Dining | 513 | $47.34 | ▲ 0.18% | 2,053.2 | 11.1% | 39.0% | 49.9% |
| CDs & Vinyl | 493 | $46.12 | ▲ 2.34% | 7,087.0 | 16.4% | 45.0% | 38.5% |
| Collectibles & Fine Art | 477 | $213.68 | ▼ 3.32% | 4.7 | 13.2% | 28.3% | 58.5% |
Methodology: for each category, up to 1,500 randomly sampled live product listings were checked against Squatio's daily price and Best Sellers Rank tracking. "30-Day Change" compares each product's current price to its recorded price ~30 days prior; BSR Volatility is the standard deviation of each product's daily rank over the same window, averaged across the sample. Squatio's price/BSR history tracking is ongoing and growing daily — this report reflects short-term (30-day) movement only, not seasonal or year-over-year trends.
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