Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Recently Added to Beauty & Personal Care
See all newest →- WSLHFEO Pompeia by Piver Cologne Splash 3.3 oz (Women) c
- Okay 100 Pure Vitamin Ounce
- Carolina Herrera Deodorant Stick Ounce
- Palmers Shea Formula Lotion 13 50
- Conairman 5 Position Attachments Grooming Operated
- Mad Hippie Skin Care Ingredients
- Beetles 2Pcs 15ml Gel Base and Top Coat Set - Upgrade No Wipe Extra Glossy Top Coat Finish for Gel Nail Polish, Soak Off UV/LED Lamp Needed, Essentials for Long-Lasting Manicure Kit
- Kiehl's Facial Fuel Exfoliating Face Scrub, Facial Cleanser for Men, Smooths Skin & Removes Dead Skin, Dirt & Oil, Helps Soften Tough Facial Hair, with Caffeine, Menthol, Vitamin E & Citrus Extracts
- evpct Wine Red Shiny Longwear No-Budge Liquid Lip Color Lipstick Makeup, Highly Pigmented Color Instant Shine, Waterproof Long Lasting Lipstick for Women, Lip Stain Gloss with Lip Liner Brush, 02#
- Loréal Paris Waterproof Ultra Fine Mechanical
- Orly Lacquer French Point Blanche
- Jolilab Eyeshadow Stick Set, 8 Colors Matte Professional Bright-Colored Contouring and Highlight Eyeshadow Stick, Cream Waterproof Long Lasting High Pigmented Eye Shadow. (8, EYESHADOW B)
- 14 Pack Fruit Face Masks Skincare for Kids, Sheet Hydrating Facial Mask for All Skin Types, Bulk Collagen Face Mask for Women Skin Care, Birthday Party Spa Gifts for Teens Girls
- Rugby Sebex Medicated Dandruff Shampoo for Women and Men - 2% Sulfur and 2% Salicylic Acid Anti-Dandruff Shampoo - Helps With Symptoms of Seborrheic Dermatitis and Psoriasis - 4 Oz. (1 Pack)
- Keratin Hair Mask,Keratin Hair Treatment 250g Hair Mask for Dry Damaged Hair,Deep Conditioning Hair Treatment Mask Repair Treatment Damage Hair Root,Natural Deep Conditioner Hydrating Hair Care Gifts
- Bioré Deep Pore Charcoal Daily Face Wash, 6.77 Fl oz, with Deep Pore Cleansing for Dirt and Makeup Removal From Oily Skin
- Tratamiento Proteínas Revestimiento Colágeno Elizavecca
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit
- Bioderma Sébium Refiner Minimizer Acne Prone
- Vtopmart 4 Pack Small Clear Stackable Storage Drawers for Desk, Countertop | Bathroom Makeup Accessories Organizer, Plastic Bins For Desk, Vanity, Undersink, Medicine Cabinet ,Home Organization
- Coronas Princesa Cumpleaños Concurso Graduación
- L'Oreal Paris True Match Super-Blendable Powder Blush, Apricot Kiss, 0.21 Oz (Packaging May Vary)
- AZUREBEAUTY Nail Polish Set Fast Drying Glitter Pink Purple Spring Summer 4 Colors Lilac Nail Polish Natural Nail Lacquer Fingernail Kit with Top Coat DIY Salon Home
- Teen Girl Gifts Trendy Stuff - Initial Cute Hair Clips, Letter Elegant Hair Claw Clips, Fashion Glitter Claw Clips Durable Hair Clips, Birthday Gifts for Teens Daughter Sister Christmas Gifts
- Revlon PhotoReady Candid Natural Finish Foundation, with Anti-Pollution, Antioxidant, Anti-Blue Light Ingredients, 500 Almond, 0.75 fl. oz.
- The Honest Company Fragrance-Free Bathtime Gift Set, Hypoallergenic, Bath Essentials for Sensitive Skin, Shampoo and Body Wash, Face Lotion, Bubble Bath, Conditioner, Wash Cloth
- evpct Dark Purple Cat Eye Coffin Press on Nails Square Medium, Medium Square Stick on Nail for Women Gift, Dark Purple Metallic Glitter Glossy Reusable Soft Gel Press on Acrylic Fake Nail with Design
- REVLON PhotoReady Prime Plus Face Makeup Primer, Brightening & Skin Tone Evening, 1 Oz
- Gifts for Women Happy Birthday Gift Baskets, Bath and Body Gift Set Mothers Day Gifts, Vanilla Coconut Relaxing Home Spa Set Self Care Gift for Mom Sister Her Wife Grandma Girlfriend Friends
- Beetles Hot Pink Gel Nail Polish - Luminous Pink Gel Polish 15ml Glow in the Dark Pink Valentines Soak Off Uv LED Nail Lamp Nail Art Manicure Salon DIY Home Valentines for Women Girls
- Keshima Foundation Brush Flat Top Kabuki - Premium Foundation Brush for Liquid Makeup, Cream, and Powder - Buffing, Blending, and Face (Regular Size, White)
- Christian Dior Diorshow Iconic Overcurl Mascara for Women, 090 Black, 0.33 Ounce
- GAOY Hot Pink Gel Nail Polish, 16ml Soak Off UV Light Cure Gel Polish for Nail Art DIY Manicure at Home, Color 1527
- OKAY Pure Naturals White Shea Butter for Hair and Skin - Raw African Shea Butter for Women and Men, Daily Moisturizer for Face and Body, Helps with Stretch Marks, Soothes Dry Skin - 13 Oz Jar
- I&L Foundation Woke Up Like This Flasless Liquid Face Foundation Full Coverage FOR MAKIAGE Matte Finish (Shade 60, 1 fl.oz/30ml)
- 36Pcs Valentines Day Gifts for Women - Luxury Bath and Body Gift Set Spa Gift Set for Women Beauty Care Kit | Gift for Christmas, Birthday, Mothers Day Gifts for Her Wife Perfect for Travel
- stila Stay All Day® Liquid Lipstick, Matte | Long-Lasting Color Wear, No Transfer or Bleed | Hydrating & Lightweight with vitamin E & Avocado Oil for Soft Lips, 10 Fl. Oz.
- Baby Shark Kids Hair Bows - Hair Accessories Gift Set - 7 Pcs 4 Inch Bundle - Hair Bows for Girls - Different character on each clip - Alligator Clip - Ages 3 +
- L'ANZA Keratin Healing Oil Intensive Hair Masque Deep Conditioning Mask, Restores Moisture, Repairs Damage, Improves Elasticity, Softness & Shine, Color Safe Anti-Humidity, Sulfate Free (7.1 Fl Oz)
- Neutrogena Clear Pore 2 in 1 Facial Cleanser/Face Mask with Kaolin & Bentonite Clay & 3.5% Benzoyl Peroxide Acne Treatment Medication, Daily Face Wash & Shine Control Clay Mask, 4.2 fl. oz, 3 Pack
- Beef Tallow for Skin, Beef Tallow for Face, Hydrating Tallow Balm with Raw Honey and Beeswax, Grass-Fed Beef Tallow & Raw Wild Honey Blend, Body & Face Moisturizer, Natural Formula, Light Scent
- KERATHERAPY Keratin Infused KeratinFIXX 20-in-1 Leave-in, 4.2 fl. oz., 125 ml - Smoothing Leave in Conditioner Transforms Your Hair with 20 Benefits in 1 Easy Step - With Caviar Extract, & Argan Oil
- CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
- Tree Hut Coco Colada Body Scrub, Exfoliating Sugar Scrub, Vegan, 18 Oz | Exfoliating & Nourishing with Shea Butter & Essential Oils, Body Exfoliator for All Skin Types, Self Care Gifts for Women
- Tree Hut Cotton Candy Body Scrub, Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils, Smooth Skin, Body Exfoliator For All Skin Types, Self Care Gifts for Women, Vegan, 18 Oz
- e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Navy
- Claiborne By Liz Claiborne For Women. Eau De Toilette Spray 1 Ounces
- Sebastian Professional Penetraitt Deep Repair & Strengthening Masque | For Damaged & Color Treated Hair | Packaging May Vary
- Benefit Theyre Mascara Deluxe Travel
- SPARK by Liz Claiborne PARFUM .18 OZ MINI for Women
- Peter Thomas Roth Cucumber Mask
- Y S Park Cutting Comb Ys 332 Pink
- Panasonic
- Eucerin Ph5 Handcreme 75 Ml
- Toppik Building Fibers Medium Brown
- Lily England Detangler Brush & Comb Set - Lightweight Wide Tooth Detangling Tool for Women & Kids - Smooths Curly, Straight, Dry, Fine, & Thick Hair, Purple
- IVARYSS Scrunchies for Girls, 12 Pcs Velvet Scrunchies for Hair, Soft Ponytail Holder, Cute Colors Elastic Hair Bands for Teens and Women
- Chi Straightener Temperature Color Coded Frizz Free
- Revlon Lustrous Lipstick Moisturizing Stealer
- Amazon Basics Makeup Remover Wipes, Formulated without Fragrance and Alcohol-Free, Gentle Cleansing, Removes Waterproof Mascara, Dermatologist Tested, 25 Count, Pack of 6
- Framar Animal Aluminum Sheets Highlighting
- Alba Botanica Daily Moisturizing Body Lotion, Normal to Dry Skin, with Vitamin E and Shea Butter, 32 Oz (Packaging May Vary)
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.49, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Product Summary: Axe Musk Deodorant Spray - 150 ml(For Men) fresh (Pack of 2)
Duri Nail Polish 269 Ghost
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Inspirer, Light Mauve Pink, 1 Count, Packaging May Vary
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Loyalist, Light Pink Beige, 1 Count, Packaging May Vary
Maybelline Superstay Long Lasting Pigmented Pathfinder
Maybelline New York Lengthening Multiplying
Tree Hut Sugar Exfoliating Pineapple
Tree Hut Hydrating Exfoliating Nourishing
Maybelline Poreless Foundation Mess Free Classic
NIVEA FOR MEN Original, Protective Lotion SPF 15 2.50 oz (Pack of 2)
Native Deodorant Seasonal Aluminum Probiotics
NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar, Non-Sticky Lip Gloss - Butterscotch (Neutral Light Brown)
Cuccio Naturale Peach & Vanilla Revitalizing Cuticle Oil, Lightweight Fast-Absorbing Hydrating Nail & Cuticle Conditioner, Cold-Pressed Oils + Vitamin E, 2.30 Fl Oz
Philips Oneblade Replacement Blade Qp220
Maybelline Total Temptation Eyebrow Definer Pencil, Deep Brown, 1 Count
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Christian Dior Homme After Shave Balm for Men, 3.4 Ounce
Christian Dior Diorshow Iconic Overcurl Mascara for Women, 090 Black, 0.33 Ounce
Kitsch Spiral Hair Ties for Women - Durable Hair Accessories - Black, 8 Pcs | Coiled Plastic Ponytail Holders for Thick and Thin Hair | Creaseless and Dent-Free Hair Ties No Damage | Phone Cord Style
Arctic FOX Dyemore Synthetic Fiber Dye
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Cupcake (Pink)
Mario Badescu Facial Spray with Aloe, Herbs and Rose Water for All Skin Types, Face Mist that Hydrates, Rejuvenates & Clarifies
Beetles Reflective Gel Polish Manicure
beetles Gel Polish Forest Green - 15ml Lime Green Color Gel Polish Solid Neon Color Soak Off LED UV Manicure Art Design Salon Home DIY for Women & Girls
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.49, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,750 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
