Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Recently Added to Beauty & Personal Care
See all newest →- WSLHFEO Pompeia by Piver Cologne Splash 3.3 oz (Women) c
- Okay 100 Pure Vitamin Ounce
- Carolina Herrera Deodorant Stick Ounce
- Palmers Shea Formula Lotion 13 50
- Conairman 5 Position Attachments Grooming Operated
- Mad Hippie Skin Care Ingredients
- Beetles 2Pcs 15ml Gel Base and Top Coat Set - Upgrade No Wipe Extra Glossy Top Coat Finish for Gel Nail Polish, Soak Off UV/LED Lamp Needed, Essentials for Long-Lasting Manicure Kit
- Kiehl's Facial Fuel Exfoliating Face Scrub, Facial Cleanser for Men, Smooths Skin & Removes Dead Skin, Dirt & Oil, Helps Soften Tough Facial Hair, with Caffeine, Menthol, Vitamin E & Citrus Extracts
- evpct Wine Red Shiny Longwear No-Budge Liquid Lip Color Lipstick Makeup, Highly Pigmented Color Instant Shine, Waterproof Long Lasting Lipstick for Women, Lip Stain Gloss with Lip Liner Brush, 02#
- Loréal Paris Waterproof Ultra Fine Mechanical
- Orly Lacquer French Point Blanche
- Jolilab Eyeshadow Stick Set, 8 Colors Matte Professional Bright-Colored Contouring and Highlight Eyeshadow Stick, Cream Waterproof Long Lasting High Pigmented Eye Shadow. (8, EYESHADOW B)
- 14 Pack Fruit Face Masks Skincare for Kids, Sheet Hydrating Facial Mask for All Skin Types, Bulk Collagen Face Mask for Women Skin Care, Birthday Party Spa Gifts for Teens Girls
- Rugby Sebex Medicated Dandruff Shampoo for Women and Men - 2% Sulfur and 2% Salicylic Acid Anti-Dandruff Shampoo - Helps With Symptoms of Seborrheic Dermatitis and Psoriasis - 4 Oz. (1 Pack)
- Coronas Princesa Cumpleaños Concurso Graduación
- L'Oreal Paris True Match Super-Blendable Powder Blush, Apricot Kiss, 0.21 Oz (Packaging May Vary)
- Bálsamos Hidratantes Suavizantes Divertidos Water Meow Lon
- TRESemmé Extra Hold Hairspray For 24-Hour Frizz Control, With Pro Lock Tech 14.6 oz
- UrbanBotanics® Pure Aloe Vera Skin/Hair Gel With Vitamin E & Natural Emollients (Paraben Free), 200g
- Beautyblender® Super Soft Foundations Reusable Application
- SARLA Invisible Wire Hair Extensions with 3 Clips Long Synthetic Wavy Curly Hairpiece Adjustable Transparent Headband for Women 18 Inch Ash Medium Brown/Ash Blonde Highlights
- L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 7.5A Medium Ash Blonde, 1 Kit (Packaging May Vary)
- Palmer's Cocoa Butter Formula Body Cream, Moisture Drenching Tahitian Vanilla, 8.8 Oz, 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin, Protects & Soothes Dryness, Dermatologist Approved
- MEICOLY 2pcs Clear White Face Body Glitter,Mermaid Face Glitter Gel,Singer Concerts Festival Rave Accessories,Chunky Sequins Glitter Face Paint for Women and Kids,Sparkling Glitter Makeup
- EmaxDesign 12 Pieces Makeup Brush Set Professional Bamboo Handle Premium Synthetic Kabuki Foundation Blending Blush Concealer Eye Face Liquid Powder Cream Cosmetics Brushes Kit With Bag
- Gaoy Including Uv Led Soak Off Nail Polish Manicure
- Cowboy Magic Detangler Shine Ounce
- Yardley London Shea Buttermilk Sensitive Skin Naturally Moisturizing Bath Bar, 4.25 ounce
- Gel Nail Polish Starter Kit - Vishine 6 Corals Colors Gel Polish Set Base Top Coat, 36W LED Nail Dryer Lamp with Full DIY Gel Manicure Nail Tools 8ml #C022
- 24K Gold Body Scrub, Natural Exfoliating Face Sugar Scrub With Anti-Aging Properties, Pure Skin Moisturizer, Reduce Wrinkles Deep Pore Cleansing Moisturizing Hydrating Skincare, Great Gift for Women
- GAOY Hot Pink Gel Nail Polish, 16ml Soak Off UV Light Cure Gel Polish for Nail Art DIY Manicure at Home, Color 1527
- OKAY Pure Naturals White Shea Butter for Hair and Skin - Raw African Shea Butter for Women and Men, Daily Moisturizer for Face and Body, Helps with Stretch Marks, Soothes Dry Skin - 13 Oz Jar
- I&L Foundation Woke Up Like This Flasless Liquid Face Foundation Full Coverage FOR MAKIAGE Matte Finish (Shade 60, 1 fl.oz/30ml)
- 36Pcs Valentines Day Gifts for Women - Luxury Bath and Body Gift Set Spa Gift Set for Women Beauty Care Kit | Gift for Christmas, Birthday, Mothers Day Gifts for Her Wife Perfect for Travel
- Baby Shark Kids Hair Bows - Hair Accessories Gift Set - 7 Pcs 4 Inch Bundle - Hair Bows for Girls - Different character on each clip - Alligator Clip - Ages 3 +
- Major Dijit Quick Dry Nail Polish 12ml/0.41fl oz White Regular Lacquer Fast Drying & Long Lasting Polish Art Effect for Salon
- stila Stay All Day® Liquid Lipstick, Matte | Long-Lasting Color Wear, No Transfer or Bleed | Hydrating & Lightweight with vitamin E & Avocado Oil for Soft Lips, 10 Fl. Oz.
- Beetles Valentines Gel Polish Set - Pink Melody 6 Colors Gel Polish Set, Nude Light Baby Hot Pink Colors Spring Valentines Nails, Salon Long Lasting Soak Off UV LED Nail Lamp Gifts for Her
- Tree Hut Coco Colada Body Scrub, Exfoliating Sugar Scrub, Vegan, 18 Oz | Exfoliating & Nourishing with Shea Butter & Essential Oils, Body Exfoliator for All Skin Types, Self Care Gifts for Women
- Tree Hut Cotton Candy Body Scrub, Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils, Smooth Skin, Body Exfoliator For All Skin Types, Self Care Gifts for Women, Vegan, 18 Oz
- e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Navy
- Skin Care Set w/Korean Rice Extract for Hydration,Glow,Repair &Radiant Skin | 5Pcs Women Teen Glass Skincare Routine Kit Self Care Gifts for Women Mom Wife Teenage Girl Valentines Christmas Gifts
- CeraVe Hydrating Facial Cleanser, Moisturizing Face Wash For Dry Skin, Hyaluronic Acid + Ceramides + Glycerin, Hydrating Cleanser For Normal To Dry Skin, National Eczema Association Certified, 19 Oz
- MelodySusie Gradient Painting Gel, 6 Colors Autumn Winter Ombre Gel Polish with 100 Sponges&Metal Grabber Set for Aura Nails, French Manicure, No Wipe, Soak Off UV, DIY Nail Art Palette Caramel Brown
- FOREO Bear Microcurrent Facial Device - Face Sculpting Tool - Instant Face Lift - Firm & Contour - Non-Invasive - Increases Absorption of Facial Skin Care Products - Fuchsia
- Lemoda 13x6 Full Lace Frontal Virgin Human Hair Wigs 210% Water Wave 13x6 HD Full Lace Frontal Wigs 26Inch Deep Wave Human Hair Wig Wet and Wavy Wig Pre Plucked With Natural Hairline
- Claiborne By Liz Claiborne For Women. Eau De Toilette Spray 1 Ounces
- Sebastian Professional Penetraitt Deep Repair & Strengthening Masque | For Damaged & Color Treated Hair | Packaging May Vary
- Benefit Theyre Mascara Deluxe Travel
- SPARK by Liz Claiborne PARFUM .18 OZ MINI for Women
- Peter Thomas Roth Cucumber Mask
- Y S Park Cutting Comb Ys 332 Pink
- Panasonic
- Eucerin Ph5 Handcreme 75 Ml
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye
- L'OCCITANE 20% Organic Shea Butter Hand Cream, Nourishes & Protects Dry Hands, Fast-Absorbing, Non-Greasy, Leaves Skin Moisturized & Soft, Vegan
- Everyone 3-in-1 Soap, Body Wash, Bubble Bath, Shampoo, 32 Ounce (Pack of 2), Unscented, made for Men and Women
- Good Dye Young Semi-Permanent Hair Color, Vegan and Cruelty-Free Purple Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, PPL Eater)
- PrettyCare Glass Eye Dropper Bottles 2oz (60ml), 12 Pcs Clear Empty Thick Bottles Bulk with Leakproof Golden Caps - With Labels & Funnels for for Storage, Travel,Essential Oils, DIY Serums, Tincture
- COSITTE USB Nail Drill Machine for Acrylic Nail Kit | Electric Nail Drill File Polishing Tool Manicure Pedicure Kit Efile Nail Supplies for Home Salon,Black
- Dove Spray Antiperspirant Deodorant Essentials
- Aveeno Moisturizing Soothing Emollients Fragrance Free
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Product Summary: Axe Musk Deodorant Spray - 150 ml(For Men) fresh (Pack of 2)
Duri Nail Polish 269 Ghost
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Inspirer, Light Mauve Pink, 1 Count, Packaging May Vary
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Loyalist, Light Pink Beige, 1 Count, Packaging May Vary
Maybelline Superstay Long Lasting Pigmented Pathfinder
Maybelline New York Lengthening Multiplying
Tree Hut Sugar Exfoliating Pineapple
Tree Hut Hydrating Exfoliating Nourishing
Maybelline Poreless Foundation Mess Free Classic
NIVEA FOR MEN Original, Protective Lotion SPF 15 2.50 oz (Pack of 2)
Native Deodorant Seasonal Aluminum Probiotics
NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar, Non-Sticky Lip Gloss - Butterscotch (Neutral Light Brown)
Cuccio Naturale Peach & Vanilla Revitalizing Cuticle Oil, Lightweight Fast-Absorbing Hydrating Nail & Cuticle Conditioner, Cold-Pressed Oils + Vitamin E, 2.30 Fl Oz
Philips Oneblade Replacement Blade Qp220
Maybelline Total Temptation Eyebrow Definer Pencil, Deep Brown, 1 Count
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Christian Dior Homme After Shave Balm for Men, 3.4 Ounce
Christian Dior Diorshow Iconic Overcurl Mascara for Women, 090 Black, 0.33 Ounce
Kitsch Spiral Hair Ties for Women - Durable Hair Accessories - Black, 8 Pcs | Coiled Plastic Ponytail Holders for Thick and Thin Hair | Creaseless and Dent-Free Hair Ties No Damage | Phone Cord Style
Arctic FOX Dyemore Synthetic Fiber Dye
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Cupcake (Pink)
Mario Badescu Facial Spray with Aloe, Herbs and Rose Water for All Skin Types, Face Mist that Hydrates, Rejuvenates & Clarifies
Beetles Reflective Gel Polish Manicure
beetles Gel Polish Forest Green - 15ml Lime Green Color Gel Polish Solid Neon Color Soak Off LED UV Manicure Art Design Salon Home DIY for Women & Girls
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,017 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
