Amazon Price & BSR Trends — October 2026

Published October 1, 2026 · Squatio Market Intelligence

Summary

This report tracks real 30-day price and Best Sellers Rank movement across 33,725 Amazon products sampled from 25 categories, based on Squatio's own daily tracking data. The biggest price mover was Kitchen & Dining, down 0.41% over the last 30 days. Books showed the most Best Sellers Rank volatility of any tracked category this month.

Category Sample Avg. Price 30-Day Change BSR Volatility <$10 $10–25 >$25
Video Games 1,500 $75.68 ▼ 0.13% 0.0 6.6% 29.1% 64.3%
Clothing, Shoes & Jewelry 1,500 $29.51 ▲ 0.16% 0.0 7.6% 50.1% 42.3%
Home & Kitchen 1,500 $45.20 ▲ 0.13% 0.0 11.7% 39.6% 48.7%
Electronics 1,500 $121.15 ▲ 0.05% 0.0 18.9% 29.7% 51.3%
Health & Household 1,500 $23.14 ▲ 0.00% 0.0 26.5% 46.2% 27.3%
Tools & Home Improvement 1,500 $52.15 ▼ 0.05% 0.0 16.8% 36.5% 46.7%
Sports & Outdoors 1,500 $48.00 ▲ 0.16% 0.0 8.4% 35.5% 56.1%
Grocery & Gourmet Food 1,500 $20.20 ▲ 0.06% 0.0 35.4% 37.2% 27.4%
Beauty & Personal Care 1,500 $19.30 ▲ 0.14% 6.0 41.5% 40.5% 18.0%
Office Products 1,500 $33.80 ▼ 0.16% 0.2 37.0% 39.1% 23.9%
Patio, Lawn & Garden 1,500 $77.36 ▼ 0.09% 0.0 10.3% 33.5% 56.3%
Musical Instruments 1,500 $110.87 ▼ 0.02% 0.0 13.1% 27.5% 59.4%
Pet Supplies 1,500 $31.88 ▲ 0.30% 0.0 17.6% 46.2% 36.2%
Cell Phones & Accessories 1,500 $45.69 ▼ 0.06% 0.3 37.0% 42.4% 20.6%
Arts, Crafts & Sewing 1,500 $22.35 ▲ 0.24% 0.0 42.1% 40.1% 17.9%
Movies & TV 1,500 $35.90 ▼ 0.31% 57.7 32.1% 38.7% 29.3%
Baby Products 1,500 $34.27 ▼ 0.13% 0.0 21.3% 46.2% 32.5%
Industrial & Scientific 1,500 $36.38 ▼ 0.01% 0.0 31.1% 41.1% 27.8%
Automotive 1,500 $55.65 ▼ 0.03% 0.0 17.5% 36.1% 46.4%
Toys & Games 1,499 $38.17 ▼ 0.14% 0.0 18.9% 45.4% 35.8%
Books 1,487 $22.36 ▲ 0.09% 86.4 32.5% 48.3% 19.2%
Kindle Store 744 $8.45 ▲ 0.03% 0.0 72.2% 26.9% 0.9%
CDs & Vinyl 522 $45.79 ▲ 0.00% 0.0 16.3% 46.2% 37.6%
Kitchen & Dining 505 $46.28 ▼ 0.41% 0.0 11.9% 38.8% 49.3%
Collectibles & Fine Art 468 $186.93 ▲ 0.00% 0.0 13.5% 27.8% 58.8%

Methodology: for each category, up to 1,500 randomly sampled live product listings were checked against Squatio's daily price and Best Sellers Rank tracking. "30-Day Change" compares each product's current price to its recorded price ~30 days prior; BSR Volatility is the standard deviation of each product's daily rank over the same window, averaged across the sample. Squatio's price/BSR history tracking is ongoing and growing daily — this report reflects short-term (30-day) movement only, not seasonal or year-over-year trends.

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