Pet Supplies Market Intelligence
Explore 2,851 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Pet Supplies Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,851 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.
Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.50–$59.98, centered on a $19.61 median listing price. A listing needs more than 19,173 reviews to reach the top decile by review volume in this category.
SPOT Skinneeez Crinklers Lamb - Stuffing-Free Dog Toy with Crinkle & Squeaker Sounds, Durable for Moderate Chewers, Tug Toy for Small Dogs & Puppies, 14in
EliteField 2-Door Soft Pet Playpen (2 Year Warranty), Exercise Pen, Multiple Sizes and Colors Available for Dogs, Cats and Other Pets (48" x 48" x 32"H, Purple+Beige)
X Zone Pet Portable Foldable Exercise
Kaytee Wood Pellets Pet Bird & Small Animal Litter for Ferrets, Guinea Pigs, Rats, Chinchillas, Hamsters, Gerbils, Rabbits, Mice, Hedgehogs and Dwarf Hamsters, 4.9 Liter, 8 Pound Bag
Purina Pro Plan Weight Management Dry Cat Food, Chicken & Rice, 7 lb Bag | Weight control cat food with 43% protein, prebiotic fiber for digestion, vitamin A and taurine for vision, omega 6 for skin
Dakpets Deshedding Brush Dog Stainless Blade Effective
Exo Terra Faunarium Flat Home Plastic Reptile Terrarium, Large (18" x 12" x 6.5"), Ideal for Temporary Housing, Quarantine, and Transport, Transparent Plastic Door for Easy Access
Advantage II Small Dog Vet-Recommended Flea Treatment & Prevention | Dogs 3-10 lbs. | 4-Month Supply
Tactical Dog Collar Adjustable Military Nylon Dog Collar with Control Handle and Heavy Duty Metal Buckle for Medium and Large Dogs (Blue,L)
Penn-Plax Cascade 1200/1500 GPH Canister Filter Aquarium Bio Sponge Replacement; 1 Pack
Furhaven Velvet Sofa Style Crate Orthopedic
Gonzo Pet Hair Lifter - Remove Dog, Cat and Other Pet Hair from Furniture, Carpet, Bedding and Clothing - 1 Sponge
Toozey Medium Pet Heating Pad, 28x20 in, 6 Temp Settings, Timer, Waterproof, Chew-Resistant Cord, for Dogs and Cats
Veken Innovation Award Winner 95oz/2.8L Pet Fountain, Automatic Cat Water Fountain Dog Water Dispenser with Replacement Filters for Cats, Dogs, Multiple Pets (Grey, Plastic)
Cat Water Fountain Stainless Steel: Cat Fountain for Drinking - 108oz/3.2L Pet Water Fountain for Cats Indoor - Quiet Water Fountain for Cats - Faucet Pet Fountain - for Small and Medium-Sized Pets
Catstages Lil' Avocato Cat Toy, Interactive Plush Avocado with Catnip, Kicker & Chew Toy for Indoor Cats, Encourages Active Play, Mental Stimulation, Dental Health, and Solo Fun, Green
Four Paws Wee-Wee Pooper Scoopers for Dogs l Outdoor Rake l Spade & Pan l Pooper Scooper Set
Best Pet Supplies Squeaky Dog Toys with Soft Durable Fabric for Small, Medium and Large Pets Interactive Toy for Indoor Play, Supports Active Biting and Play - Purple
Sherpa Delta Airlines Travel Pet Carrier, Airline Approved & Guaranteed On Board - Black, Medium
IRIS USA Elevated Dog Bowls Adjustable Stand, Raised Feeding Station with 2 Stainless Steel 64 oz Bowls, Spill Guard, Dual Height 12.25" or 4.63", Made in USA, Red
Penn-Plax Shipwreck Aquarium Decoration Ornament with Moving Masts, Lifeboat, and Bubble Action
Fluker's Orange Cube Complete Cricket Diet, Gut Load Food for Feeder Insects and Live Crickets, Provides Vitamins, Minerals, and Hydration, 12 oz
Casual Home Modern Lattice Wooden
Penn-Plax Aerating Action Ornament | Great for smaller tanks | Treasure Chest that Opens and Closes in Mini Size | Add the benefits of bubbles with a fun look
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💳 Typical FBA Fees for Pet Supplies
Pre-filled with this category's real average price ($32.21) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Pet Supplies products on Amazon
Squatio currently tracks 2,851 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Pet Supplies listing is priced at $32.21. The middle 80% of listings range from $8.50 to $59.98, with a $19.61 median.
Tracked Pet Supplies listings average 6,377 reviews. The top 10% of listings by review count exceed 19,173 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.21 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Pet Supplies research.
