Pet Supplies Market Intelligence

Explore 2,851 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

2,851 Products
$32.21 Avg. Price
6,377 Avg. Reviews
12 Monthly Searches
Pet Supplies Market Intelligence
Sample Listings from Our Database

Top Pet Supplies Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.

Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,851 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.

Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.50–$59.98, centered on a $19.61 median listing price. A listing needs more than 19,173 reviews to reach the top decile by review volume in this category.

Who shops this: Pet owners Animal enthusiasts
🏆 See the 50 best selling Pet Supplies products ›
Nylabone Strong Chew Rubber Stuffable Cone Treat Toy, Bacon Flavor, Small | Durable rubber dog toys, long lasting, durable material, encourages healthy chewing, helps clean teeth, for dogs up to 25 lbs

Nylabone Strong Chew Rubber Stuffable Cone Treat Toy, Bacon Flavor, Small | Durable rubber dog toys, long lasting, durable material, encourages healthy chewing, helps clean teeth, for dogs up to 25 lbs

★ 4.40 (10,544 reviews)
$7.13
Nylabone Strong Chew Rubber Stuffable Cone Treat Toy, Bacon Flavor, Medium | Durable rubber dog toys, long lasting, durable material, encourages healthy chewing, helps clean teeth, for dogs up to 35 lbs

Nylabone Strong Chew Rubber Stuffable Cone Treat Toy, Bacon Flavor, Medium | Durable rubber dog toys, long lasting, durable material, encourages healthy chewing, helps clean teeth, for dogs up to 35 lbs

★ 4.40 (10,544 reviews)
$11.69
Meow Mix Tender Centers, Salmon & White Meat Chicken Flavors, 4 Bags | 3-lb bags, dry cat food with two texture kibble, meaty center surrounded by a crunchy outer layer

Meow Mix Tender Centers, Salmon & White Meat Chicken Flavors, 4 Bags | 3-lb bags, dry cat food with two texture kibble, meaty center surrounded by a crunchy outer layer

★ 4.70 (10,532 reviews)
$5.72
Food Can Lids, 4 Pcs Silicone Pet Food Can Covers for Dog & Cat Food, One Tin Cap Fit Most Standard Size Dog Cat Food Canned(Multicolor)…

Food Can Lids, 4 Pcs Silicone Pet Food Can Covers for Dog & Cat Food, One Tin Cap Fit Most Standard Size Dog Cat Food Canned(Multicolor)…

★ 4.80 (10,531 reviews)
$5.97
QUMY Dog Shoes Small Size Dogs, Dog Snow Boots & Paw Protectors for Winter | Puppy Dog Booties for Hot Pavement, Waterproof in the Rain Snow, Outdoor Walking, Indoor Hardfloors Skid-Resistant Sole Black

QUMY Dog Shoes Small Size Dogs, Dog Snow Boots & Paw Protectors for Winter | Puppy Dog Booties for Hot Pavement, Waterproof in the Rain Snow, Outdoor Walking, Indoor Hardfloors Skid-Resistant Sole Black

★ 3.80 (10,529 reviews)
$22.99
MASBRILL LED Dog Collar - Light Up, Rechargeable, Waterproof, Glow Collar for Small to Large Dogs

MASBRILL LED Dog Collar - Light Up, Rechargeable, Waterproof, Glow Collar for Small to Large Dogs

★ 4.40 (10,508 reviews)
$16.99
MASBRILL LED Dog Collar,Light Up Dog Collars Rechargeable Lighted Dog Collar Glowing Dog Night Walking Collar 4 Colors for Choice

MASBRILL LED Dog Collar,Light Up Dog Collars Rechargeable Lighted Dog Collar Glowing Dog Night Walking Collar 4 Colors for Choice

★ 4.40 (10,508 reviews)
$16.99
Feline Pine Platinum Non-Clumping Cat Litter, Feline Pine Cat Litter 18lb

Feline Pine Platinum Non-Clumping Cat Litter, Feline Pine Cat Litter 18lb

★ 4.30 (10,487 reviews)
$8.93
Nylabone Power Chew Wishbone Dog Chew Toy, Original Flavor, Medium | Durable chew toys, long lasting, flavor throughout, discourages destructive chewing, easy-hold shape, for dogs up to 35 lbs

Nylabone Power Chew Wishbone Dog Chew Toy, Original Flavor, Medium | Durable chew toys, long lasting, flavor throughout, discourages destructive chewing, easy-hold shape, for dogs up to 35 lbs

★ 4.60 (10,478 reviews)
$9.69
Masbrill Led Dog Collar Water Resistant

Masbrill Led Dog Collar Water Resistant

★ 4.40 (10,466 reviews)
$16.99
PetSafe Drinkwell Replacement Carbon Filter, Dog and Cat Water Fountain Filters, black

PetSafe Drinkwell Replacement Carbon Filter, Dog and Cat Water Fountain Filters, black

★ 4.70 (10,465 reviews)
$9.99
PET Standard Charcoal Filters for Petmate Replendish & Mason, 12-Pack | Compatible with Petmate Replendish and Mason gravity waterers. Includes 12 charcoal filters and 2 filter straps.

PET Standard Charcoal Filters for Petmate Replendish & Mason, 12-Pack | Compatible with Petmate Replendish and Mason gravity waterers. Includes 12 charcoal filters and 2 filter straps.

★ 4.70 (10,444 reviews)
$10.99
ESA Tag Emotional Support Animal ID Tag, Medium to Large Breed 1.25" Inch | Double Sided, ESA Medical Alert Symbol, Protected by Federal Law, Easily Switch Between Collars Harness and Vest

ESA Tag Emotional Support Animal ID Tag, Medium to Large Breed 1.25" Inch | Double Sided, ESA Medical Alert Symbol, Protected by Federal Law, Easily Switch Between Collars Harness and Vest

★ 4.70 (10,433 reviews)
$9.99
Yaheetech Playpen Play Yard Foldable

Yaheetech Playpen Play Yard Foldable

★ 4.50 (10,429 reviews)
$79.99
Penn-Plax Cascade All-in-One Aquarium Canister Filter – for Tanks Up to 150 Gallons (315 GPH) – Cascade 1200

Penn-Plax Cascade All-in-One Aquarium Canister Filter – for Tanks Up to 150 Gallons (315 GPH) – Cascade 1200

★ 4.20 (10,386 reviews)
$178.49
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Lionet Paws Collar Comfortable Adjustable

★ 4.70 (10,384 reviews)
$17.99
Drymate Cat Litter Box Mat, Litter Trapping Mat, Multicolor, 20x28 | Waterproof, Urine-Proof, Absorbent, Machine Washable, Soft on Paws, Contains Mess, Protects Floors, Kitten Supplies, USA Made

Drymate Cat Litter Box Mat, Litter Trapping Mat, Multicolor, 20x28 | Waterproof, Urine-Proof, Absorbent, Machine Washable, Soft on Paws, Contains Mess, Protects Floors, Kitten Supplies, USA Made

★ 4.20 (10,356 reviews)
$16.72
Kaytee Koi’s Choice Koi Floating Fish Food for Ponds, Goldfish and Freshwater Pond Fish Pellets, 25 pounds

Kaytee Koi’s Choice Koi Floating Fish Food for Ponds, Goldfish and Freshwater Pond Fish Pellets, 25 pounds

★ 4.60 (10,354 reviews)
$59.99
Catit Senses 2.0 Cat Grass Planter | Interactive Cat-Proof Cat Grass Planter and Cat Toy

Catit Senses 2.0 Cat Grass Planter | Interactive Cat-Proof Cat Grass Planter and Cat Toy

★ 4.00 (10,338 reviews)
$17.99
Nylabone Power Chew Double Bone Dog Chew Toy, Bacon Flavor, X-Large | Durable dog toy for large dog breeds 50+ lbs, teeth-cleaning textures, discourages destructive chewing, flavor throughout

Nylabone Power Chew Double Bone Dog Chew Toy, Bacon Flavor, X-Large | Durable dog toy for large dog breeds 50+ lbs, teeth-cleaning textures, discourages destructive chewing, flavor throughout

★ 4.40 (10,299 reviews)
$24.65
Ameritex Waterproof Anti Slip Furniture Darkgrey

Ameritex Waterproof Anti Slip Furniture Darkgrey

★ 4.30 (10,294 reviews)
$17.09
Leash Boss Food Water Bowls

Leash Boss Food Water Bowls

★ 4.70 (10,262 reviews)
$25.99
BARKBAY Dog Harness No Pull with ID Tag Pocket - Heavy Duty, Reflective, Easy Control for Large Dogs(Ocean Blue,L)

BARKBAY Dog Harness No Pull with ID Tag Pocket - Heavy Duty, Reflective, Easy Control for Large Dogs(Ocean Blue,L)

★ 4.50 (10,225 reviews)
$28.99
Blankets Premium Blanket Flannel Printed

Blankets Premium Blanket Flannel Printed

★ 4.40 (10,199 reviews)
$11.99

Almost Ranking on Google

These Pet Supplies pages are already on Google's second page — closest to breaking through first.

📊

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💳 Typical FBA Fees for Pet Supplies

Pre-filled with this category's real average price ($32.21) — edit anything below to model a specific listing.

Referral fee (15%)—
FBA fulfillment fee—
Net profit / unit—
Margin—

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Pet Supplies Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 2,851 products.

2,851 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Pet Supplies products on Amazon

Squatio currently tracks 2,851 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Pet Supplies listing is priced at $32.21. The middle 80% of listings range from $8.50 to $59.98, with a $19.61 median.

Tracked Pet Supplies listings average 6,377 reviews. The top 10% of listings by review count exceed 19,173 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.21 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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