Pet Supplies Market Intelligence

Explore 2,170 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

2,170 Products
$30.81 Avg. Price
8,459 Avg. Reviews
Pet Supplies Market Intelligence
Sample Listings from Our Database

Top Pet Supplies Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,170 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.

Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.38–$56.88, centered on a $19.08 median listing price. A listing needs more than 23,954 reviews to reach the top decile by review volume in this category.

Who shops this: Pet owners Animal enthusiasts
Purina Busy Beggin Twistd Medium

Purina Busy Beggin Twistd Medium

β˜… 4.60 (11,084 reviews)
$26.34
Qumy Waterproof Reflective Comfortable Anti Slip

Qumy Waterproof Reflective Comfortable Anti Slip

β˜… 3.80 (11,081 reviews)
$22.99
Perky Pet 312 Panorama Bird Feeder

Perky Pet 312 Panorama Bird Feeder

β˜… 4.50 (11,080 reviews)
$18.91
Blissful Dog Unscented Bulldog 1 Ounce

Blissful Dog Unscented Bulldog 1 Ounce

β˜… 4.60 (11,063 reviews)
$10.95
Company Animals Headcollar Bestelling Professional

Company Animals Headcollar Bestelling Professional

β˜… 4.10 (11,041 reviews)
$29.99
Blue Buffalo Homestyle Natural 12 5 Oz

Blue Buffalo Homestyle Natural 12 5 Oz

β˜… 4.50 (10,991 reviews)
$17.59
Petsafe Drinkwell Fountain Medium Sized Households

Petsafe Drinkwell Fountain Medium Sized Households

β˜… 4.20 (10,990 reviews)
$55.99
Arm Hammer Toothbrush Toothpaste Fingerbrush

Arm Hammer Toothbrush Toothpaste Fingerbrush

β˜… 4.50 (10,972 reviews)
$7.03
Phoepet Reflective Harness Large Attachment

Phoepet Reflective Harness Large Attachment

β˜… 4.50 (10,938 reviews)
$18.99
Phoepet Harnesses Reflective Adjustable Attachment

Phoepet Harnesses Reflective Adjustable Attachment

β˜… 4.50 (10,938 reviews)
$15.99
Calming Long Lasting Pheromone Reduces Separation

Calming Long Lasting Pheromone Reduces Separation

β˜… 3.80 (10,904 reviews)
$44.36
Cesar Crafted Cuisine Complement Variety

Cesar Crafted Cuisine Complement Variety

β˜… 4.60 (10,867 reviews)
$15.70
King Kanine Multi Use Deshedding Retractable

King Kanine Multi Use Deshedding Retractable

β˜… 4.10 (10,850 reviews)
$21.99
Greenies Pockets Ingredients Minerals Nutrients

Greenies Pockets Ingredients Minerals Nutrients

β˜… 4.60 (10,803 reviews)
$9.98
Nylabone Stuffable Small Medium Large

Nylabone Stuffable Small Medium Large

β˜… 4.40 (10,797 reviews)
$16.90
Catit Drinking Fountain Filter Replacement

Catit Drinking Fountain Filter Replacement

β˜… 4.80 (10,716 reviews)
$6.99
Vet's Best Dog Ear Cleaner Kit - Multi-Symptom Ear Relief - Wash & Dry Treatment - Alcohol-free

Vet's Best Dog Ear Cleaner Kit - Multi-Symptom Ear Relief - Wash & Dry Treatment - Alcohol-free

β˜… 4.40 (10,713 reviews)
$11.99
Kaytee Timothy Hay Blend Cubes for Pet Rabbits, Guinea Pigs, Chinchillas, and Other Small Animals, 1 Pound

Kaytee Timothy Hay Blend Cubes for Pet Rabbits, Guinea Pigs, Chinchillas, and Other Small Animals, 1 Pound

β˜… 4.50 (10,690 reviews)
$5.29
Ark Naturals Brushless Toothpaste Freshens

Ark Naturals Brushless Toothpaste Freshens

β˜… 4.40 (10,665 reviews)
$26.99
Dog Stairs Small Dogs High Density

Dog Stairs Small Dogs High Density

β˜… 4.20 (10,654 reviews)
$34.99
Training Medium Obedience Recall Camping

Training Medium Obedience Recall Camping

β˜… 4.50 (10,585 reviews)
$11.79
Purina Fancy Feast Variety Collection

Purina Fancy Feast Variety Collection

β˜… 4.70 (10,531 reviews)
$28.06
Arm Hammer Pets Platinum Non Clumping

Arm Hammer Pets Platinum Non Clumping

β˜… 4.30 (10,507 reviews)
$21.85
Masbrill Led Dog Collar Water Resistant

Masbrill Led Dog Collar Water Resistant

β˜… 4.40 (10,466 reviews)
$16.99

Almost Ranking on Google

These Pet Supplies pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Pet Supplies

Pre-filled with this category's real average price ($30.81) — edit anything below to model a specific listing.

Referral fee (15%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Pet Supplies Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 2,170 products.

2,170 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Pet Supplies products on Amazon

Squatio currently tracks 2,170 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Pet Supplies listing is priced at $30.81. The middle 80% of listings range from $8.38 to $56.88, with a $19.08 median.

Tracked Pet Supplies listings average 8,459 reviews. The top 10% of listings by review count exceed 23,954 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $30.81 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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