Pet Supplies Market Intelligence

Explore 2,851 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

2,851 Products
$32.21 Avg. Price
6,377 Avg. Reviews
12 Monthly Searches
Pet Supplies Market Intelligence
Sample Listings from Our Database

Top Pet Supplies Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,851 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.

Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.50–$59.98, centered on a $19.61 median listing price. A listing needs more than 19,173 reviews to reach the top decile by review volume in this category.

Who shops this: Pet owners Animal enthusiasts
🏆 See the 50 best selling Pet Supplies products ›
Blue Ridge Koi Fish Food 25lb - Koi Food Mini Growth Formula, Goldfish Food, Premium Fish Food for Ponds, Ponds Fish Food, Floating Pond Pellets

Blue Ridge Koi Fish Food 25lb - Koi Food Mini Growth Formula, Goldfish Food, Premium Fish Food for Ponds, Ponds Fish Food, Floating Pond Pellets

β˜… 4.60 (6,214 reviews)
$21.85
Dog Blanket Soft Dog Blankets for Large Dogs Puppy Essentials Washable Sherpa Fleece Cat Blanket 40x47 Inches for Bed Furniture Couch Sofa (Large, Beige)

Dog Blanket Soft Dog Blankets for Large Dogs Puppy Essentials Washable Sherpa Fleece Cat Blanket 40x47 Inches for Bed Furniture Couch Sofa (Large, Beige)

β˜… 4.50 (6,168 reviews)
$13.49
Nylabone Puppy Chew Teething Bone and Ring Bone Dog Chew Toys, 2 Count | X-small, flavor medley & chicken flavor, teething toys for puppies, puppy enrichment, freeze for added comfort

Nylabone Puppy Chew Teething Bone and Ring Bone Dog Chew Toys, 2 Count | X-small, flavor medley & chicken flavor, teething toys for puppies, puppy enrichment, freeze for added comfort

β˜… 4.40 (6,132 reviews)
$7.52
JW Pet Chompion Heavyweight Dog Chew Toy for Small Breeds, Assorted Colors

JW Pet Chompion Heavyweight Dog Chew Toy for Small Breeds, Assorted Colors

β˜… 4.20 (6,081 reviews)
$10.26
Big Barker 7" Pillow Top Orthopedic Dog Bed - XL Size - 52 X 36 X 7 - Burgundy - For Large and Extra Large Breed Dogs (Headrest Edition)

Big Barker 7" Pillow Top Orthopedic Dog Bed - XL Size - 52 X 36 X 7 - Burgundy - For Large and Extra Large Breed Dogs (Headrest Edition)

β˜… 4.70 (5,898 reviews)
$44.98
Stainless Steel Cat Water Fountain: Cat Fountain with 6 Filters + 3 Sponges - 88oz/2.6L Pet Water Fountain for Cats Inside - Silent Cats Water Bowl Dispenser - ATMZIQXR Kitty Drinking Fountains

Stainless Steel Cat Water Fountain: Cat Fountain with 6 Filters + 3 Sponges - 88oz/2.6L Pet Water Fountain for Cats Inside - Silent Cats Water Bowl Dispenser - ATMZIQXR Kitty Drinking Fountains

β˜… 4.40 (5,848 reviews)
$29.97
Lyric Delite Wild Bird Seed for Outside Feeders - No Waste Bird Food, Shell-Free Nuts & Seeds Mix, Attracts Buntings, Chickadees & Finches, 20 lb Bag | For outside feeders - Bird food mix with nuts and seeds to attract Buntings, Chickadees and Finches

Lyric Delite Wild Bird Seed for Outside Feeders - No Waste Bird Food, Shell-Free Nuts & Seeds Mix, Attracts Buntings, Chickadees & Finches, 20 lb Bag | For outside feeders - Bird food mix with nuts and seeds to attract Buntings, Chickadees and Finches

β˜… 4.40 (5,811 reviews)
$52.99
Nylabone Butcher Bone Power Chew Toy for Large Dogs, Durable Dog Toys for Aggressive Chewers, Destroy Proof Chew Toys To Keep Them Busy, Chicken Flavor, XX-Large, 50++ lbs, 1 Count

Nylabone Butcher Bone Power Chew Toy for Large Dogs, Durable Dog Toys for Aggressive Chewers, Destroy Proof Chew Toys To Keep Them Busy, Chicken Flavor, XX-Large, 50++ lbs, 1 Count

β˜… 4.60 (5,809 reviews)
$19.99
Milk-Bone Brushing Chews, Mini, Original Flavor, 90 Dental Treats | 5 (18-count) bags, Daily dog dental treats, For dogs 5-24 lbs., Original chicken flavor

Milk-Bone Brushing Chews, Mini, Original Flavor, 90 Dental Treats | 5 (18-count) bags, Daily dog dental treats, For dogs 5-24 lbs., Original chicken flavor

β˜… 4.70 (5,805 reviews)
$24.66
KONG Jump'N Jack - Dog Toy for Chewing Instincts- Natural Rubber Toy Promotes Dental Health - Use with Dog Treats or Peanut Butter for Extended Entertainment - for Large Dogs

KONG Jump'N Jack - Dog Toy for Chewing Instincts- Natural Rubber Toy Promotes Dental Health - Use with Dog Treats or Peanut Butter for Extended Entertainment - for Large Dogs

β˜… 4.10 (5,769 reviews)
$9.96
Cat Mate 4-Way-Locking Large Cat Flap (221) - Secure Lockable Door for Large Cats and Small Dogs, Easy to Install and Use, for UPVC/Metal, Wall and Wood, White

Cat Mate 4-Way-Locking Large Cat Flap (221) - Secure Lockable Door for Large Cats and Small Dogs, Easy to Install and Use, for UPVC/Metal, Wall and Wood, White

β˜… 4.40 (5,695 reviews)
$28.99
Furryfreshness Permanent Eliminator Including Accidents

Furryfreshness Permanent Eliminator Including Accidents

β˜… 4.30 (5,683 reviews)
$79.95
Spark Paws Dog Hoodie – Premium Dog Sweater for Small, Medium, and Large Dogs | Warm Outfits for French Bulldogs, Pitbull, Puppy, Winter Jacket Alternative - Red & Black - 2XL

Spark Paws Dog Hoodie – Premium Dog Sweater for Small, Medium, and Large Dogs | Warm Outfits for French Bulldogs, Pitbull, Puppy, Winter Jacket Alternative - Red & Black - 2XL

β˜… 4.70 (5,665 reviews)
$26.99
Pet N Pet Dog Poop Bags Rolls, 720 Count, Lavender Scented, Colorful

Pet N Pet Dog Poop Bags Rolls, 720 Count, Lavender Scented, Colorful

β˜… 4.80 (5,584 reviews)
$10.63
5 FT Nylon Rope Dog Leash with Poop Bag Holder, Heavy Duty Snap Dog Leash, Comfortable Handle Rope Leash for Small Puppy Medium Large Dogs (5FT * 10MM, Beige)

5 FT Nylon Rope Dog Leash with Poop Bag Holder, Heavy Duty Snap Dog Leash, Comfortable Handle Rope Leash for Small Puppy Medium Large Dogs (5FT * 10MM, Beige)

β˜… 4.60 (5,510 reviews)
$24.99
Nylabone Healthy Edibles Natural Dog Chews Long Lasting Bacon Flavor Treats for Dogs, Small/Regular (3 Count) | Natural dog chew bones, made in USA, highly digestible, vet recommended, long lasting chews for small dogs up to 25 lbs

Nylabone Healthy Edibles Natural Dog Chews Long Lasting Bacon Flavor Treats for Dogs, Small/Regular (3 Count) | Natural dog chew bones, made in USA, highly digestible, vet recommended, long lasting chews for small dogs up to 25 lbs

β˜… 4.40 (5,471 reviews)
$7.89
JW Pet Hol-ee Football Dog Toy Puzzle Ball, Natural Rubber, Small (5 Inch Length), Colors May Vary

JW Pet Hol-ee Football Dog Toy Puzzle Ball, Natural Rubber, Small (5 Inch Length), Colors May Vary

β˜… 4.30 (5,444 reviews)
$7.49
JW Pet Hol-ee Football Dog Toy Puzzle Ball, Natural Rubber, Large (9 Inch Length), Colors May Vary

JW Pet Hol-ee Football Dog Toy Puzzle Ball, Natural Rubber, Large (9 Inch Length), Colors May Vary

β˜… 4.30 (5,444 reviews)
$14.01
Kaytee Exact Handfeeding - Baby Bird 18 oz, Instant Formula

Kaytee Exact Handfeeding - Baby Bird 18 oz, Instant Formula

β˜… 4.70 (5,426 reviews)
$15.95
Pupiboo Disposable Dog and Cat Training Pads (100 Count) – 23x23 in Highly Absorbent Pee Pads, Leak Proof Backing, Pheromonal Attractant for Housebreaking and Indoor Potty Training

Pupiboo Disposable Dog and Cat Training Pads (100 Count) – 23x23 in Highly Absorbent Pee Pads, Leak Proof Backing, Pheromonal Attractant for Housebreaking and Indoor Potty Training

β˜… 4.60 (5,404 reviews)
$22.99
Nylabone Original Bone Power Chew Toy for Dogs, Durable Dog Toys for Aggressive Chewers, Flavor Frenzy Chili Cheese Dog, Popcorn, & Cherry, Small - Up to 25 Ibs, 3 Pack

Nylabone Original Bone Power Chew Toy for Dogs, Durable Dog Toys for Aggressive Chewers, Flavor Frenzy Chili Cheese Dog, Popcorn, & Cherry, Small - Up to 25 Ibs, 3 Pack

β˜… 4.50 (5,378 reviews)
$11.10
Natural Balance Limited Ingredient Rewards Crunchy Biscuits, Grain-Free Dog Treats for Adult Dogs of All Breeds, Duck Recipe, 14 Ounce (Pack of 1)

Natural Balance Limited Ingredient Rewards Crunchy Biscuits, Grain-Free Dog Treats for Adult Dogs of All Breeds, Duck Recipe, 14 Ounce (Pack of 1)

β˜… 4.50 (5,342 reviews)
$12.98
Kaytee Knot Nibbler Chew Toy for Pet Guinea Pigs, Dwarf Rabbits and Other Small Animals, Medium

Kaytee Knot Nibbler Chew Toy for Pet Guinea Pigs, Dwarf Rabbits and Other Small Animals, Medium

β˜… 4.10 (5,342 reviews)
$4.55
lesotc Dog Water Bottle, Portable Water Dispenser with Bowl, Leak Proof Pet Travel Squeeze Bottle, Puppy Essentials Dog Stuff Accessories for Outdoor Walking, Hiking, Camping

lesotc Dog Water Bottle, Portable Water Dispenser with Bowl, Leak Proof Pet Travel Squeeze Bottle, Puppy Essentials Dog Stuff Accessories for Outdoor Walking, Hiking, Camping

β˜… 4.60 (5,323 reviews)
$16.14

Almost Ranking on Google

These Pet Supplies pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Pet Supplies

Pre-filled with this category's real average price ($32.21) — edit anything below to model a specific listing.

Referral fee (15%)—
FBA fulfillment fee—
Net profit / unit—
Margin—

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Pet Supplies Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 2,851 products.

2,851 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Pet Supplies products on Amazon

Squatio currently tracks 2,851 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Pet Supplies listing is priced at $32.21. The middle 80% of listings range from $8.50 to $59.98, with a $19.61 median.

Tracked Pet Supplies listings average 6,377 reviews. The top 10% of listings by review count exceed 19,173 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.21 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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