Pet Supplies Market Intelligence

Explore 2,845 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

2,845 Products
$32.23 Avg. Price
6,499 Avg. Reviews
12 Monthly Searches
Pet Supplies Market Intelligence
Sample Listings from Our Database

Top Pet Supplies Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,845 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.

Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.49–$59.95, centered on a $19.49 median listing price. A listing needs more than 19,273 reviews to reach the top decile by review volume in this category.

Who shops this: Pet owners Animal enthusiasts
🏆 See the 50 best selling Pet Supplies products ›
Outward Hound Dawson Swim Red Dog Life Jacket, Medium

Outward Hound Dawson Swim Red Dog Life Jacket, Medium

β˜… 4.50 (5,174 reviews)
$31.79
PetSafe Busy Buddy Twist'n Treat - BPA-Free Adjustable Meal Dispenser & Training Toy - Interactive Enrichment for Hard Chewers - Compatible with Hard & Smearable Treats - Helps Clean Teeth - Medium

PetSafe Busy Buddy Twist'n Treat - BPA-Free Adjustable Meal Dispenser & Training Toy - Interactive Enrichment for Hard Chewers - Compatible with Hard & Smearable Treats - Helps Clean Teeth - Medium

β˜… 4.10 (5,166 reviews)
$10.99
JW Pet Bird Cage Clean Cup Feeder & Water Cup Bird Accessory, Small (Assorted Colors)

JW Pet Bird Cage Clean Cup Feeder & Water Cup Bird Accessory, Small (Assorted Colors)

β˜… 4.30 (5,154 reviews)
$8.89
Farm Innovators Heated Pet Water Bowl, 60W Heated Water Dish - 1.5 Gallon Plastic Watering Station with Anti-Chew Cord Protector for Dogs & Cats

Farm Innovators Heated Pet Water Bowl, 60W Heated Water Dish - 1.5 Gallon Plastic Watering Station with Anti-Chew Cord Protector for Dogs & Cats

β˜… 4.60 (5,094 reviews)
$33.99
Metal Dog Crate & Kennel Replacement Tray/Pan, Galvanized, 24x16 in | Chew-proof, crack-proof, rust-resistant. Fits Most Standard 24 in Crates.

Metal Dog Crate & Kennel Replacement Tray/Pan, Galvanized, 24x16 in | Chew-proof, crack-proof, rust-resistant. Fits Most Standard 24 in Crates.

β˜… 4.60 (5,015 reviews)
$23.50
Pearhead Pet Paw Print Memorial Frame with Clay Imprint Kit, Espresso Brown

Pearhead Pet Paw Print Memorial Frame with Clay Imprint Kit, Espresso Brown

β˜… 4.80 (5,011 reviews)
$20.54
DOOOB Cat Water Fountain, 3.2L/108OZ Stainless Steel Pet Water Dispenser Automatic Metal Dog Drinking Fountains Water Bowl with Replacement Filters Ultra-Quiet Pump

DOOOB Cat Water Fountain, 3.2L/108OZ Stainless Steel Pet Water Dispenser Automatic Metal Dog Drinking Fountains Water Bowl with Replacement Filters Ultra-Quiet Pump

β˜… 4.20 (4,839 reviews)
$34.99
DogBuddy Pooper Scooper, Portable Dog Pooper Scooper, Poop Scooper for Small and Large Dogs, Pooper Scooper With Bag Attachment, Leash Clip and Dog Waste Bags Included (Medium, Mist)

DogBuddy Pooper Scooper, Portable Dog Pooper Scooper, Poop Scooper for Small and Large Dogs, Pooper Scooper With Bag Attachment, Leash Clip and Dog Waste Bags Included (Medium, Mist)

β˜… 4.50 (4,831 reviews)
$14.99
Amazon Basics Premium Leak Proof Dog Poop Bags with Dispenser and Leash Clip, Brazilian Mango Scented, 13" x 9", 540 Count (36 Rolls of 15)

Amazon Basics Premium Leak Proof Dog Poop Bags with Dispenser and Leash Clip, Brazilian Mango Scented, 13" x 9", 540 Count (36 Rolls of 15)

β˜… 4.80 (4,824 reviews)
$14.99
Cesar Simply Crafted Dog Food Topper, Chicken Pack, 1.3 oz, 8 Count, 2-Pack | Real chicken #1 ingredient, 5 key ingredients or less, slow-cooked, mix with food or serve alone, mess-free single-serve tubs

Cesar Simply Crafted Dog Food Topper, Chicken Pack, 1.3 oz, 8 Count, 2-Pack | Real chicken #1 ingredient, 5 key ingredients or less, slow-cooked, mix with food or serve alone, mess-free single-serve tubs

β˜… 4.70 (4,773 reviews)
$29.96
Outward Hound by Nina Ottosson Challenge Slider – Interactive Dog Treat Puzzle Enrichment Toy, Level 3 Advanced

Outward Hound by Nina Ottosson Challenge Slider – Interactive Dog Treat Puzzle Enrichment Toy, Level 3 Advanced

β˜… 4.30 (4,714 reviews)
$27.99
Amazon Basics Premium Leak Proof Dog Poop Bags with Dispenser and Leash Clip, Brazilian Mango Scented, 13" x 9", 810 Count (54 Rolls of 15)

Amazon Basics Premium Leak Proof Dog Poop Bags with Dispenser and Leash Clip, Brazilian Mango Scented, 13" x 9", 810 Count (54 Rolls of 15)

β˜… 4.80 (4,712 reviews)
$16.19
Pedigree Chopped Ground Dinner Wet Dog Food, Chicken, 13.2 oz, 12 Count | 100% complete & balanced, slow cooked with real chicken, supports lean muscles, serve as topper or complete meal

Pedigree Chopped Ground Dinner Wet Dog Food, Chicken, 13.2 oz, 12 Count | 100% complete & balanced, slow cooked with real chicken, supports lean muscles, serve as topper or complete meal

β˜… 4.60 (4,709 reviews)
$17.30
Cattasaurus Peekaboo Cat Cave Donut for Multiple & Large Cats up to 30-45 lbs, 3-in-1 Self Warming Cat Bed, Tunnel & Scratcher for Indoor Cats, Washable & Detachable Small Dog Bed (Dark Gray, Jumbo)

Cattasaurus Peekaboo Cat Cave Donut for Multiple & Large Cats up to 30-45 lbs, 3-in-1 Self Warming Cat Bed, Tunnel & Scratcher for Indoor Cats, Washable & Detachable Small Dog Bed (Dark Gray, Jumbo)

β˜… 4.50 (4,668 reviews)
$96.99
Durable Plastic Pet ID Tag, Outlasts Cheap Aluminum Tags for The Same Price, Custom Engraved, Small Yellow Bone

Durable Plastic Pet ID Tag, Outlasts Cheap Aluminum Tags for The Same Price, Custom Engraved, Small Yellow Bone

β˜… 4.70 (4,668 reviews)
$15.95
Outward Hound Fattiez Sheep Plush Squeaky Dog Toy, Medium

Outward Hound Fattiez Sheep Plush Squeaky Dog Toy, Medium

β˜… 4.40 (4,618 reviews)
$5.44
KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for XX-Large Dogs

KONG Extreme Dog Toy - Fetch & Chew Toy - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time Most Durable Natural Rubber Material - for Power Chewers - for XX-Large Dogs

β˜… 4.70 (4,560 reviews)
$19.00
Vecomfy Warm Dog Coats with Hoodie,Winter Dog Jackets for Small Dogs | Fleece Lining Puppy Coat for Cold Weather,Soft Cozy,Windproof Doggie Clothes for Snow Play,Leash Hole for Daily Walk,Pink S

Vecomfy Warm Dog Coats with Hoodie,Winter Dog Jackets for Small Dogs | Fleece Lining Puppy Coat for Cold Weather,Soft Cozy,Windproof Doggie Clothes for Snow Play,Leash Hole for Daily Walk,Pink S

β˜… 4.50 (4,411 reviews)
$25.99
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Tetra Pond Sticks, Koi Fish & Goldfish Food, Soft Sticks, Easy to Digest Floating Pond Fish Food, 3.53 ounces

β˜… 4.60 (4,332 reviews)
$14.32
TropiClean High Concentrate Dog Shampoo, Professional Grade & Size for Groomers, 42:1 Dilution, Puppy Safe, USA Made, Pure Plum Scent, 1 Gallon

TropiClean High Concentrate Dog Shampoo, Professional Grade & Size for Groomers, 42:1 Dilution, Puppy Safe, USA Made, Pure Plum Scent, 1 Gallon

β˜… 4.50 (4,211 reviews)
$79.99
TRIXIE Gambling Tower Dog Activity Interactive Toy, Level 2 Food Puzzle Game, Brain Teasing Treat Dispenser, IQ and Mental Development Toy for Smart Dogs, Enrichment Toy for Boredom Busting

TRIXIE Gambling Tower Dog Activity Interactive Toy, Level 2 Food Puzzle Game, Brain Teasing Treat Dispenser, IQ and Mental Development Toy for Smart Dogs, Enrichment Toy for Boredom Busting

β˜… 4.00 (4,159 reviews)
$7.13
WATANIYA PET Extra Large Dog Bed, Cooling Dog Beds for Large Dogs, Washable Orthopedic Pet Bed for Crate with Joint Relief Memory Foam, Waterproof Liner and Plush Cover (41"x 29")

WATANIYA PET Extra Large Dog Bed, Cooling Dog Beds for Large Dogs, Washable Orthopedic Pet Bed for Crate with Joint Relief Memory Foam, Waterproof Liner and Plush Cover (41"x 29")

β˜… 4.20 (4,129 reviews)
$47.49
Amazon Basics Premium Leak Proof Dog Poop Bags with Dispenser and Leash Clip, Talcum Powder Scented, 13" x 9", 540 Count (36 Rolls of 15)

Amazon Basics Premium Leak Proof Dog Poop Bags with Dispenser and Leash Clip, Talcum Powder Scented, 13" x 9", 540 Count (36 Rolls of 15)

β˜… 4.80 (3,987 reviews)
$14.98
PETLIBRO App-Controlled Cat Water Fountain, Pet Water Fountain with Stainless Steel Tray, Water Fountains for Cats Indoor with Drinking Monitoring, 2.4G Wi-Fi Cat Fountains for Drinking

PETLIBRO App-Controlled Cat Water Fountain, Pet Water Fountain with Stainless Steel Tray, Water Fountains for Cats Indoor with Drinking Monitoring, 2.4G Wi-Fi Cat Fountains for Drinking

β˜… 4.00 (3,948 reviews)
$75.72
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💳 Typical FBA Fees for Pet Supplies

Pre-filled with this category's real average price ($32.23) — edit anything below to model a specific listing.

Referral fee (15%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Pet Supplies Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 2,845 products.

2,845 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Pet Supplies products on Amazon

Squatio currently tracks 2,845 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Pet Supplies listing is priced at $32.23. The middle 80% of listings range from $8.49 to $59.95, with a $19.49 median.

Tracked Pet Supplies listings average 6,499 reviews. The top 10% of listings by review count exceed 19,273 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.23 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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