Pet Supplies Market Intelligence

Explore 2,170 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

2,170 Products
$30.81 Avg. Price
8,459 Avg. Reviews
Pet Supplies Market Intelligence
Sample Listings from Our Database

Top Pet Supplies Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,170 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.

Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.38–$56.88, centered on a $19.08 median listing price. A listing needs more than 23,954 reviews to reach the top decile by review volume in this category.

Who shops this: Pet owners Animal enthusiasts
DOOOB Ceramic Cat Water Fountain, 2.1L/71oz Ceramic Cat Fountain, Automatic Ceramic Water Fountain for Cats, Pet Water Fountain with Ultra-Quiet Pump and 3 Filters & 3 Sponges (Black)

DOOOB Ceramic Cat Water Fountain, 2.1L/71oz Ceramic Cat Fountain, Automatic Ceramic Water Fountain for Cats, Pet Water Fountain with Ultra-Quiet Pump and 3 Filters & 3 Sponges (Black)

β˜… 4.40 (956 reviews)
$55.99
Bedsure Waterproof Dog Blankets for Bed - Pet Blanket for Bed Couch Protector Washable, Jacquard Coral Fleece Cat Throw Blanket, Soft Plush Reversible Furniture Protection, King, 86x108, Grey

Bedsure Waterproof Dog Blankets for Bed - Pet Blanket for Bed Couch Protector Washable, Jacquard Coral Fleece Cat Throw Blanket, Soft Plush Reversible Furniture Protection, King, 86x108, Grey

β˜… 4.60 (956 reviews)
$62.99
Stainless Steel Cat Water Fountain Wireless for Cats Indoor, 3.6L/123oz Automatic Metal Dog Water Dispenser,Cordless Battery Operated Pet Drinking Fountain,Rechargeable Waterer with Motion Sensor

Stainless Steel Cat Water Fountain Wireless for Cats Indoor, 3.6L/123oz Automatic Metal Dog Water Dispenser,Cordless Battery Operated Pet Drinking Fountain,Rechargeable Waterer with Motion Sensor

β˜… 4.40 (956 reviews)
$39.99
MidWest Homes for Pets QuietTime XXS Dog Bed – Cinnamon Faux Fur Bolster, Ultra-Soft and Machine Washable, Fits 18-Inch Crates and Carriers, for Small Dogs and Cats

MidWest Homes for Pets QuietTime XXS Dog Bed – Cinnamon Faux Fur Bolster, Ultra-Soft and Machine Washable, Fits 18-Inch Crates and Carriers, for Small Dogs and Cats

β˜… 4.20 (952 reviews)
$7.99
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

β˜… 4.30 (951 reviews)
$22.99
Dr. Elsey's Ultra Unscented Clumping Clay Cat Litter 18 lb Bag

Dr. Elsey's Ultra Unscented Clumping Clay Cat Litter 18 lb Bag

β˜… 4.30 (951 reviews)
$12.99
Stainless Steel Cat Water Fountain Automatic Drinking Fountain, Quiet Circulating Water Bowl, Dishwasher Safe, Indoor Pet Fountain for Hydrated Healthy Cats (Stainless Steel, 4L Corded)

Stainless Steel Cat Water Fountain Automatic Drinking Fountain, Quiet Circulating Water Bowl, Dishwasher Safe, Indoor Pet Fountain for Hydrated Healthy Cats (Stainless Steel, 4L Corded)

β˜… 4.30 (951 reviews)
$51.96
earthbath, Lavender Dog Shampoo - Coat Brightening Shampoo for Dogs, Deodorizing Dog Wash, Made in USA, Shampoo for Smelly Dogs, Cruelty Free Pet Shampoos - 16 Oz (1 Pack)

earthbath, Lavender Dog Shampoo - Coat Brightening Shampoo for Dogs, Deodorizing Dog Wash, Made in USA, Shampoo for Smelly Dogs, Cruelty Free Pet Shampoos - 16 Oz (1 Pack)

β˜… 4.60 (948 reviews)
$18.99
hygger 24/7 Mode Submersible Aquarium LED Light, Full Spectrum Hidden Fish Tank Light with 3 Rows Beads 7 Colors Auto On Off Sunrise-Daylight-Moonlight, Adjustable Timer Brightness

hygger 24/7 Mode Submersible Aquarium LED Light, Full Spectrum Hidden Fish Tank Light with 3 Rows Beads 7 Colors Auto On Off Sunrise-Daylight-Moonlight, Adjustable Timer Brightness

β˜… 4.50 (947 reviews)
$15.19
Parakeet Nesting Box Transparent Bird House for Cage Natural Wood Breeding Box for Parrot Parakeet Cockatiel Lovebirds Budgie Conure and Other Small Birds

Parakeet Nesting Box Transparent Bird House for Cage Natural Wood Breeding Box for Parrot Parakeet Cockatiel Lovebirds Budgie Conure and Other Small Birds

β˜… 4.40 (943 reviews)
$14.99
Prevue Pet Products Rolling Small Animal Cage - Ideal for Rats, Chinchillas, Ferrets, Guinea Pigs, Chew-Proof Critter House, Easy to Clean - Earthtone Dusted Rose Hammertone Finish

Prevue Pet Products Rolling Small Animal Cage - Ideal for Rats, Chinchillas, Ferrets, Guinea Pigs, Chew-Proof Critter House, Easy to Clean - Earthtone Dusted Rose Hammertone Finish

β˜… 4.50 (933 reviews)
$199.99
Allstar Innovations Wobble Giggle Ball

Allstar Innovations Wobble Giggle Ball

β˜… 4.10 (926 reviews)
$10.85
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Large Dogs

KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Large Dogs

β˜… 4.60 (923 reviews)
$13.96
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Petmate Ultra Vari Dog Kennel for Small to Medium Dogs (Durable, Heavy Duty Dog Travel Crate, Made with Recycled Materials, 28 in. Long) 25 to 30 lbs, Made in USA

β˜… 4.50 (922 reviews)
$123.03
KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Small Dogs

KONG Classic Stuffable Dog Toy - Fetch & Chew Toy for Dogs - Treat-Filling Capabilities & Erratic Bounce for Extended Play Time - Durable Natural Rubber Material - for Small Dogs

β˜… 4.60 (919 reviews)
$8.46
Kong Classic Durable Natural Rubber

Kong Classic Durable Natural Rubber

β˜… 4.60 (919 reviews)
$11.96
Hertzko Self Cleaning Slicker Brush

Hertzko Self Cleaning Slicker Brush

β˜… 4.50 (917 reviews)
$13.99
Gamma2 Vittles Vault Stackable Dog Food Storage Container with Sealing Lid, Up to 40 lbs Dry Pet Food Storage Container, USA-Made - [20.5"L x 12"W x 16.75"H]

Gamma2 Vittles Vault Stackable Dog Food Storage Container with Sealing Lid, Up to 40 lbs Dry Pet Food Storage Container, USA-Made - [20.5"L x 12"W x 16.75"H]

β˜… 4.70 (916 reviews)
$47.95
Vittles Outback Airtight Storage Container

Vittles Outback Airtight Storage Container

β˜… 4.70 (916 reviews)
$39.99
Gamma2 Vittles Vault Pet Food Storage Containers - Sealed Dog and Cat Food Storage Container, Fits up to 50lbs, Made in the USA - [14"L x 20"H]

Gamma2 Vittles Vault Pet Food Storage Containers - Sealed Dog and Cat Food Storage Container, Fits up to 50lbs, Made in the USA - [14"L x 20"H]

β˜… 4.70 (914 reviews)
$49.95
LovinPet Large Dog Pajamas: Anti Licking Dog Recovery Clothes, Lightweight Onesie, Starlight Rainbow/Wild Horse Prints Mastiff Pajamas, UV Protection, Adorable pet PJ's/XL

LovinPet Large Dog Pajamas: Anti Licking Dog Recovery Clothes, Lightweight Onesie, Starlight Rainbow/Wild Horse Prints Mastiff Pajamas, UV Protection, Adorable pet PJ's/XL

β˜… 4.60 (913 reviews)
$29.99
LovinPet Gaint Dog Pajamas, Anti Licking Dog Recovery Clothes, Lightweight Onesie, Starlight Rainbow/Wild Horse Prints Mastiff Pajamas, UV Protection, Adorable pet PJ's /3XL

LovinPet Gaint Dog Pajamas, Anti Licking Dog Recovery Clothes, Lightweight Onesie, Starlight Rainbow/Wild Horse Prints Mastiff Pajamas, UV Protection, Adorable pet PJ's /3XL

β˜… 4.60 (913 reviews)
$29.99
LovinPet Pitbull Jammies, Big Dogs Onesies, Big Dog Pajamas, Post Surgery, Wound Care, Lightweight Stretchy Fabric, Interstellar Black Print, Dog Jumpsuit, Anti Licking, Pet PJ's, Large

LovinPet Pitbull Jammies, Big Dogs Onesies, Big Dog Pajamas, Post Surgery, Wound Care, Lightweight Stretchy Fabric, Interstellar Black Print, Dog Jumpsuit, Anti Licking, Pet PJ's, Large

β˜… 4.60 (913 reviews)
$29.99
kathson 5 PCS Bird Perch Parrot Stand Cage Accessories Natural Wooden Stick Paw Grinding Rough-surfaced Chew Toy for Cockatiels,Cockatoo,Lorikeet,Conure,Parakeet (Random Color,6.29inch)

kathson 5 PCS Bird Perch Parrot Stand Cage Accessories Natural Wooden Stick Paw Grinding Rough-surfaced Chew Toy for Cockatiels,Cockatoo,Lorikeet,Conure,Parakeet (Random Color,6.29inch)

β˜… 4.40 (908 reviews)
$14.99

Almost Ranking on Google

These Pet Supplies pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Pet Supplies

Pre-filled with this category's real average price ($30.81) — edit anything below to model a specific listing.

Referral fee (15%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Pet Supplies Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 2,170 products.

2,170 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Pet Supplies products on Amazon

Squatio currently tracks 2,170 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Pet Supplies listing is priced at $30.81. The middle 80% of listings range from $8.38 to $56.88, with a $19.08 median.

Tracked Pet Supplies listings average 8,459 reviews. The top 10% of listings by review count exceed 23,954 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $30.81 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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