Pet Supplies Market Intelligence
Explore 2,845 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Pet Supplies Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,845 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.
Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.49–$59.95, centered on a $19.49 median listing price. A listing needs more than 19,273 reviews to reach the top decile by review volume in this category.
Seresto Flea & Tick Collar For Dogs Over 18 lbs., Treatment & Prevention, Vet-Recommend, 8 Month Protection
Midwest Folding Protecting Leak Proof Intermediate
Tug Patented Tangle Free Retractable One Handed
Voyager Step-in Flex Adjustable Dog Harness - Turquoise, Medium | 17 - 21" in Chest, Fully Adjustable, Reflective Bands, All Weather Breathable Air Mesh, Lightweight, Fast Drying
MidWest Homes for Pets 36-Inch iCrate for Medium-Large Breeds, 41-70 lbs, Single Door Folding Dog Crate with Divider Panel, Leak-Proof Tray & Secure Latches, Portable, Durable & Easy to Assemble
MidWest Homes for Pets 42-Inch iCrate for Large Breeds, 71-90 lbs, Single Door Folding Dog Crate with Divider Panel, Leak-Proof Tray & Secure Latch, Portable, Durable & Easy to Assemble
MidWest Homes for Pets 18-Inch iCrate for Tiny Breeds, Up to 10 lbs, Single Door Folding Dog Crate with Divider Panel, Leak-Proof Tray & Secure Latch, Portable, Durable & Easy to Assemble
Pearhead You Left Pawprints on My Heart Pet Memorial Photo Frame, White | Picture Frame for Pet Owners, Ideal Memorial Gift for Loss of Dog and Pet Remembrance, Dog or Cat Sympathy Gift
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium
Chuckit! Ultra Ball Dog Toy - Medium Bouncy Fetch Balls For Dogs 20-60 lbs - Made from Durable Rubber - Floating Water Pet Toys - Size Medium - 2.5-inch Diameter - Pack of 2 | Bouncy durable rubber design for pups 20-60 lbs, high bounce action for active outdoor play, keeps tails wagging every day
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Peanut, Made in USA, Large
Glad for Pets XL Charcoal Training Pads for Dogs and Puppies, 50 Count | 6-layer, activated-carbon pads with pheromone attractant, leak-proof, extra-large 28 x 30 in coverage
ZuPreem Pure Fun Bird Food, Cockatiel, Lovebird, Quaker, Small Conure, Lorikeet, Bird Seed and Pellets Blend for Medium Birds, ZuPreemEnriching Variety, Made in USA, Cockatiel Food, (Medium, 2 lb bag)
ZuPreem Smart Selects Cockatiel & Conure Food, Seed Blend, Medium, 2.5 lb | Bird Food, Cockatiel Food, Conures, Lovebirds, Love Bird Pellets, Quakers, Parrot, Pellet Mix, Seed Blend, Made in USA
Blue Ridge Koi Fish Food 25lb - Koi Food Color Growth Formula, Goldfish Food, Premium Fish Food for Ponds, Ponds Fish Food, Floating Pond Pellets
DreamBone Peanut Butter Twist Sticks Rawhide-Free Dog Treats, 50 Count | Daily Chew, Digests Safely and Completely, Made With Real Protein, Chicken, Peanut Butter and Veggies, For Adult Dogs
Cesar Classic Loaf in Sauce Wet Dog Food, Chicken & Liver, 3.5 oz, 24 Count | Made in USA, Real chicken #1 ingredient, no fillers/added sugar/artificial flavors, use as meal or topper, easy peel trays
Zesty Paws Allergy Immune Bites - Dog Allergy Chews, Dog Probiotics for Itchy Skin and Ears, Lamb, 90ct
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Made in USA, Small, Real Bacon Flavor
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Made in USA, Large, Real Bacon Flavor
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Made in USA, Giant, Real Bacon Flavor
Animal Essentials Plant Enzyme & Probiotics - Probiotics & Digestive Enzymes for Dogs & Cats, Natural Daily Gut & Digestion Support Supplement for Pets, Plant Based - 3.5 Oz
Casfuy Dog Nail Grinder Upgraded - Professional 2-Speed Whisper-Quiet Electric Pet Nail Trimmer Painless Paws Grooming & Smoothing for Small Medium Large Dogs & Cats (Dark Blue)
Casfuy Dog Nail Grinder Upgraded - Professional 2-Speed Whisper-Quiet Electric Pet Nail Trimmer Painless Paws Grooming & Smoothing for Small Medium Large Dogs & Cats (White)
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💳 Typical FBA Fees for Pet Supplies
Pre-filled with this category's real average price ($32.23) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Pet Supplies products on Amazon
Squatio currently tracks 2,845 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Pet Supplies listing is priced at $32.23. The middle 80% of listings range from $8.49 to $59.95, with a $19.49 median.
Tracked Pet Supplies listings average 6,499 reviews. The top 10% of listings by review count exceed 19,273 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.23 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Pet Supplies research.
