Pet Supplies Market Intelligence

Explore 2,170 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

2,170 Products
$30.77 Avg. Price
8,459 Avg. Reviews
Pet Supplies Market Intelligence
Sample Listings from Our Database

Top Pet Supplies Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,170 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.

Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.38–$56.88, centered on a $19.04 median listing price. A listing needs more than 23,954 reviews to reach the top decile by review volume in this category.

Who shops this: Pet owners Animal enthusiasts
JW Pet Hol-ee Roller Dog Toy Puzzle Ball, Natural Rubber, Extra Large (7.5 Inch Diameter), Colors May Vary

JW Pet Hol-ee Roller Dog Toy Puzzle Ball, Natural Rubber, Extra Large (7.5 Inch Diameter), Colors May Vary

β˜… 4.50 (5 reviews)
$18.95
Petsafe Scoopfree Sensitive Clumping Crystal

Petsafe Scoopfree Sensitive Clumping Crystal

β˜… 4.40 (3 reviews)
$24.95
Aqua Tech Ez Change Replacement Cartridges Aquarium

Aqua Tech Ez Change Replacement Cartridges Aquarium

β˜… 4.70 (3 reviews)
$26.27
earthbath, Ultra-Mild Wild Cherry Puppy Shampoo - Extra Gentle & Tearless Dog Shampoo, Made in USA, Deodorizing Dog Wash, Cruelty Free Puppy Supplies, Shampoo for Smelly Dogs - 16 Oz (1 Pack)

earthbath, Ultra-Mild Wild Cherry Puppy Shampoo - Extra Gentle & Tearless Dog Shampoo, Made in USA, Deodorizing Dog Wash, Cruelty Free Puppy Supplies, Shampoo for Smelly Dogs - 16 Oz (1 Pack)

β˜… 4.70 (2 reviews)
$18.99
earthbath, Mango Tango 2-in-1 Conditioning Shampoo - Cruelty Free Dog Shampoo and Conditioner, Made in USA, Gentle Dog Conditioner, Best Puppy Shampoo & Puppy Supplies, Safe Dog Wash - 16 Oz (1 Pack)

earthbath, Mango Tango 2-in-1 Conditioning Shampoo - Cruelty Free Dog Shampoo and Conditioner, Made in USA, Gentle Dog Conditioner, Best Puppy Shampoo & Puppy Supplies, Safe Dog Wash - 16 Oz (1 Pack)

β˜… 4.70 (2 reviews)
$18.99
SPOT Dura-Fused Leather Rabbit Dog Toy – Durable Real Leather & Jute Chew Toy with Squeaker, Double-Stitched for Moderate Chewers, Small & Medium Dogs, 7.5in

SPOT Dura-Fused Leather Rabbit Dog Toy – Durable Real Leather & Jute Chew Toy with Squeaker, Double-Stitched for Moderate Chewers, Small & Medium Dogs, 7.5in

β˜… 3.90 (2 reviews)
$6.03
Our Pets Tilt A Bowl Stainless Steel Sloped Style Dog Bowl for Easy Feeding, Small, 5.9 x 6 x 2.3

Our Pets Tilt A Bowl Stainless Steel Sloped Style Dog Bowl for Easy Feeding, Small, 5.9 x 6 x 2.3

β˜… 4.40 (2 reviews)
$14.92
The Buddy System Adjustable Hands Free Dog Leash, Hand-Free Leash for Running, Jogging, Walking, Hiking and Training Service Dogs, Versatile All Dog Sizes - Made in USA - Regular, Black

The Buddy System Adjustable Hands Free Dog Leash, Hand-Free Leash for Running, Jogging, Walking, Hiking and Training Service Dogs, Versatile All Dog Sizes - Made in USA - Regular, Black

β˜… 4.50 (1 reviews)
$24.99
Mighty Paw Double Dog Leash - Double Leash for Two Dogs No Tangle Design. Split Lead for 2 Pets. Adjustable to Fit All Sized Breeds. Reflective Dual Pet Lead Splitter for People with 2 Pups

Mighty Paw Double Dog Leash - Double Leash for Two Dogs No Tangle Design. Split Lead for 2 Pets. Adjustable to Fit All Sized Breeds. Reflective Dual Pet Lead Splitter for People with 2 Pups

β˜… 3.90 (1 reviews)
$9.99
Zoo Med Aquatic Turtle Banquet Block [Set of 2] Size: Giant (7" H x 4.25" W x 0.75" L)

Zoo Med Aquatic Turtle Banquet Block [Set of 2] Size: Giant (7" H x 4.25" W x 0.75" L)

β˜… 4.00 (1 reviews)
$10.07

Almost Ranking on Google

These Pet Supplies pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Pet Supplies

Pre-filled with this category's real average price ($30.77) — edit anything below to model a specific listing.

Referral fee (15%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Pet Supplies Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 2,170 products.

2,170 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Pet Supplies products on Amazon

Squatio currently tracks 2,170 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Pet Supplies listing is priced at $30.77. The middle 80% of listings range from $8.38 to $56.88, with a $19.04 median.

Tracked Pet Supplies listings average 8,459 reviews. The top 10% of listings by review count exceed 23,954 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $30.77 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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