Toys & Games Market Intelligence
Explore 3,082 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Toys & Games Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Squatio monitors 3,082 Toys & Games listings with particular focus on Q4 demand spikes. BSR can swing dramatically in the weeks before major holidays — our real-time tracking and historical data help sellers anticipate inventory needs and bid competitively on high-intent seasonal keywords.
Price spread in Toys & Games: the 10th-to-90th percentile range runs $7.99–$64.39, centered on a $19.90 median listing price. A listing needs more than 9,500 reviews to reach the top decile by review volume in this category.
20 Inch Solid Oak Double-Sided Marble/Wahoo Board Game with Hand-Finished and Hand-Painted Oak, Glass Marbles, Velvet Bag, 4 and 6 Player Sides - Premium Family Game
Wireless Light Up Dice Set D and D RGB for Dungeons and Dragons,Cool LED DND Dice with Charging Box Rechargeable 7 Color Polyhedral Role Playing Dice for DND Gifts RPG(Astral Shard Black)
Multipet Gumby Dog Plush Toy - Squeaky Toy for All Dogs - Extra Soft Plush w/ Flexible Legs & Arms - Stuffed Animal for Cuddling & Playing - Cute Dog Pet Toy (9", Green)
Brick Loot Kitchen & Bath Building Brick Set – Including 288 Pieces of Furniture for Living Room, Kitchen & Bathroom – 100% Compatible with Lego & Major Brands – Ideal for Adults & Kids Age 6+
MIEBELY Lamborghini Remote Control Car, 1:12 Scale Lambo Toy Car 2 X 7.4V 900mAh Officially Licensed 12Km/h Fast Rc Cars with Led Light 2.4Ghz Model Car for Adult Boys Girls Birthday Ideas Gift - Blue
13 Action Figure Set, 6PCS T-Robot 13 Action Figure Titan 13 3D Printed Toys Articulated, for Modeling Enthusiasts Etc Birthday Gifts & Children's Day Gifts for Kids 5-8 Years Old（Assembly Required）
DJI Mavic 2 Pro - Drone Quadcopter UAV with Hasselblad Camera 3-Axis Gimbal HDR 4K Video Adjustable Aperture 20MP 1" CMOS Sensor, up to 48mph, Gray
LulliSpace 6 in 1 Toddler Slide for Toddler&Kids,Kids Climber Slider for Indoor Outdoor Playground with Storage,Telescope,Basketball Hoop and L Shaped Slide for Toddler Climber Playset,Blue
Bearington Dog Stuffed Animal - Puppy Realistic Stuffed Animals - Plush Dog Toys for Kids Poodle Labradoodle Plushies - Lil` Bisquit 6 Inch
Sisters Gifts from Sister, Crochet Axolotl Gifts for Bestie BFF & Little Sister in Law on Birthday & Christmas Stocking Stuffers, Best for Mother's Day, Valentines, Easter
Radio Flyer, Foldable Wagon, Rolling Cart, Carts with Wheels, Outside Toys for Toddlers 1-3, Town & Country Toddler Stroller Wagon for Kids, Gardening, Camping Essentials, for Ages 1.5+ Years, Red
Remote Control Car Spider RC Cars for 4 5 6 7 8 9 10 11 12 Year Old Boy 360°Rotating 4WD Rechargeable Drift RC Race Car Boys Toys Birthday Gifts Christmas Basket Stuffers for Kids Age 4-12
SlugFest Games The Red Dragon Inn 4 - Strategy Card Game | 2-4 Players, Ages 13+, 30-60 Minutes - Standalone Expansion - Compatible with All Other Expansions
LEGO Disney Princess Creative Castles 43219, Castle Playset with Belle and Cinderella Mini-Dolls and Bricks Sorting Box, Travel Toys for Girls and Boys, Sensory Toy for Kids Ages 6+
LCR® Left Center Right™ Dice Game - Blue Tin
hand2mind Numberblocks Heroes with Zeroes MathLink Cubes Activity Set, Preschool Learning Activities, Math Manipulatives Kindergarten, Counting Blocks, Number Linking Cubes, Kids Educational Toys
Galison Winter Lights Christmas Countdown – 12 Days of Puzzles Featuring Images of Winter City Fun
Stocking Stuffers for Teen Boys Girls Kids and Adults, 3pcs Magnetic Rings Fidget Toy Set,Cool Silent Fidget Spinner Ring,Stress Relief,Anxiety and ADHD Toys （Starry Sky）
Mudpuppy Rainbow Daisy – Wooden Yo-Yo with Illustrations of Colorful Daisies for Children Ages 6 and Up
LOL Surprise OMG Sweet Nails – Pinky Pops Fruit Shop with 15 Surprises, Including Real Nail Polish, Press On Nails, Sticker Sheets, Glitter, 1 Fashion Doll, and More! – Great Gift for Kids Ages 4+
WWE Wrestlemania 37 Elite Collection Chyna Action Figure with Women’s Championship and Paul Ellering and Rocco BuildAFigure Pieces6 in Posable Collectible Gift for WWE Fans Ages 8 Years Old and Up
Mudpuppy Cats Dogs Magnetic Puzzles
Art & Craft Kits for Kids, DIY Friendship Bracelet Making Kit for Girls, Jewelry Making, Christmas Gifts for Ages 5-12, Toys for Ages 5, 6, 7, 8, 9, 10, 11, 12 Years Old, Party Craft Activity
Razor MX400 Dirt Rocket Electric Bike for Kids Ages 8+, 140 lb Max Weight, Black – 24V Battery, Up to 14 Mph, 30-Min Ride Time on High Speed, Twist-Grip Throttle, Spoked Wheels w/ 12” Pneumatic Tires
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💳 Typical FBA Fees for Toys & Games
Pre-filled with this category's real average price ($40.60) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Toys & Games). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Toys & Games products on Amazon
Squatio currently tracks 3,082 Toys & Games listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Toys & Games listing is priced at $40.60. The middle 80% of listings range from $7.99 to $64.39, with a $19.90 median.
Tracked Toys & Games listings average 3,172 reviews. The top 10% of listings by review count exceed 9,500 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Toys & Games sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $40.60 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Toys & Games listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Toys & Games research.
