Toys & Games Market Intelligence
Explore 3,082 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Toys & Games Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Squatio monitors 3,082 Toys & Games listings with particular focus on Q4 demand spikes. BSR can swing dramatically in the weeks before major holidays — our real-time tracking and historical data help sellers anticipate inventory needs and bid competitively on high-intent seasonal keywords.
Price spread in Toys & Games: the 10th-to-90th percentile range runs $7.99–$64.39, centered on a $19.90 median listing price. A listing needs more than 9,500 reviews to reach the top decile by review volume in this category.
Dragon Ball Super - Dragon Stars - Super Saiyan Blue Vegito, 6.5" Action Figure
Leapfrog Scoop Learn Cream Cart
Melissa & Doug Let's Play House, 10 Grocery Cans with Removable Lids, Toy Food & Play Kitchen Accessories, Preschool Learning Toys for Girls & Boys 3+
Hedbanz, Quick Question Picture Guessing Family Game for Game Night Headbands Board Game, for Adults and Kids Ages 7 and Up (Edition May Vary)
Hasbro Gaming Operation Electronic Board Game, Family Games for Kids Ages 6+, Kids Board Games for 1+ Players, Funny Games for Kids, Easter Gifts for Boys and Girls (Amazon Exclusive)
Balloon Number Birthday Decorations Balloons
KatchOn, Hot Pink Number 2 Balloon - 40 Inch | 2 Balloon Number, Two Cool Birthday Party Decorations Girl | Pink Party Decor | 2nd Birthday Decorations for girl | 2nd Happy Anniversary Decoration
Katchon Birthday Decorations Supplies Dinosaur
Hollyhi 58 Pcs Kids Makeup Toys Kit for Girls, Real Washable Make Up Set | Safety Material Certificates, Non-Toxic, Storage Case with Mirror, Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 Years Old (Rose)
KatchOn, Giant Blue Five Balloon Number - 40 Inch | Number 5 Balloon, 5th Birthday Decorations for Boys | Blue 5 Shark number Balloons | 5 Year Old Balloon for Birthday party | Anniversary Supplies
KatchOn, Rainbow Number 9 Balloon - 40 Inch | Foil 9 Birthday Balloon for 9th Birthday Decorations | Number Balloons for Anniversary Decorations | Rainbow Party Decor
KatchOn, Giant Rainbow Number 8 Balloon - 40 Inch | 8 Balloons for Birthday Girl Rainbow 8 Balloon Number | 8th Tie Dye Birthday Decorations For Girls | 8 Number Balloons for Anniversary Decorations
KatchOn, Giant Blue Number 3 Balloon - 40 Inch | Baby Shark Birthday Decorations Girls and Boys| Number Three Balloons for Under The Sea Party Decoration | Blue 3 Balloon, 3rd Anniversary Decorations
Giant Rainbow Jelly Number Balloon
Giant Pink Number Balloon Decorations
Cat Construction Little Machines 5 Pack - Great Cake Toppers
KatchOn, Light Pink 1 Balloon Number - 40 Inch | Number 1 Balloons for 1st Birthday Party | Pink Number Balloons, First Birthday Decorations For Girl | 1 Balloon for Happy Anniversary Decorations
KatchOn, Hot Pink 4 Balloon Number - 40 Inch | 4th Birthday Balloons For 4th Happy Birthday Decorations | Number 4 Balloon For Pink Party Decor | 4th Happy Anniversary Decorations
KatchOn, Giant Rainbow 4 Balloon Number - 40 Inch | Number 4 Balloons for Birthdays | 4 Year Old Balloon for 4th Tie Dye Birthday Decorations Girl | 4 Number Balloons for Anniversary Decorations
KatchOn, Giant Jelly Number 6 Balloon - 40 Inch | 6 Balloon Number, 6 Balloons for Birthday Girl | Rainbow 6 Balloon, 6 Year Old Balloon | Number Balloons for Happy Anniversary Decorations
KatchOn, Giant Hot Pink Number 3 Balloon - 40 Inch | Number 3 Foil Balloon | 3rd Pink Birthday Decorations for Girls | 3rd Anniversary Decorations | Pink Party Decorations
KatchOn, Giant Green Number 3 Balloon - 40 Inch | Three Rex Birthday Party Decorations | Green 3 Balloon Number for Happy Birthday Decorations | 3rd Anniversary Decoration
KatchOn Giant Black Number 2 Balloon - 40 Inch | Black 2 Balloon Number, Two Cool Birthday Party Decorations Boy | Black Two Balloon, 2nd Birthday Decorations for Boys
Bluey Heeler 4WD Family Toddler Toy Car with 4 Figures, Surfboards and Sticker Sheet, Pretend Play, Bluey Toys for Kids Ages 3+, Amazon Exclusive
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💳 Typical FBA Fees for Toys & Games
Pre-filled with this category's real average price ($40.60) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Toys & Games). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Toys & Games products on Amazon
Squatio currently tracks 3,082 Toys & Games listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Toys & Games listing is priced at $40.60. The middle 80% of listings range from $7.99 to $64.39, with a $19.90 median.
Tracked Toys & Games listings average 3,172 reviews. The top 10% of listings by review count exceed 9,500 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Toys & Games sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $40.60 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Toys & Games listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Toys & Games research.
