Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Gel Polish Burgundy Manicure Christmas

Gel Polish Burgundy Manicure Christmas

β˜… 4.40 (65,940 reviews)
$6.99
Gel Polish Jacqueline Mahogany Christmas

Gel Polish Jacqueline Mahogany Christmas

β˜… 4.40 (65,939 reviews)
$6.99
L F Cosmetics Concealer Full Coverage Formula

L F Cosmetics Concealer Full Coverage Formula

β˜… 4.30 (65,787 reviews)
$8.00
Botanic Hearth Vinegar Shampoo Conditioner

Botanic Hearth Vinegar Shampoo Conditioner

β˜… 4.20 (65,771 reviews)
$25.99
Beetles Gel Polish Fantasyland Collection

Beetles Gel Polish Fantasyland Collection

β˜… 4.50 (65,616 reviews)
$19.99
Kitsch Piece Rated Value Phone

Kitsch Piece Rated Value Phone

β˜… 4.50 (64,226 reviews)
$7.19
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Adore Semi Permanent Haircolor Ounce 118ml

β˜… 4.20 (63,819 reviews)
$8.99
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Adore Creative Image 117 Aquamarine

β˜… 4.20 (63,754 reviews)
$8.99
Adore Semi Permanent Haircolor Sapphire Ounce

Adore Semi Permanent Haircolor Sapphire Ounce

β˜… 4.20 (62,965 reviews)
$14.75
Adore Semi Permanent Haircolor Cosmic Yellow

Adore Semi Permanent Haircolor Cosmic Yellow

β˜… 4.20 (62,961 reviews)
$8.99
Adore Semi Permanent Haircolor Sweet Ounce

Adore Semi Permanent Haircolor Sweet Ounce

β˜… 4.20 (62,773 reviews)
$8.99
Adore Semi Permanent Haircolor Petal Ounce

Adore Semi Permanent Haircolor Petal Ounce

β˜… 4.20 (62,773 reviews)
$8.98
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Adore Semi Permanent Haircolor Spiced Amber

β˜… 4.20 (62,710 reviews)
$14.25
L.A. Girl HD Pro.Conceal, Blue GC997

L.A. Girl HD Pro.Conceal, Blue GC997

β˜… 4.40 (62,129 reviews)
$19.61
 /Es/Girl Conceal Corrector Rosa Onzas

/Es/Girl Conceal Corrector Rosa Onzas

β˜… 4.40 (61,852 reviews)
$5.49
Loreal Paris Excellence Creme Permanent

Loreal Paris Excellence Creme Permanent

β˜… 4.60 (61,670 reviews)
$23.94
Loreal Paris Excellence Permanent Natural

Loreal Paris Excellence Permanent Natural

β˜… 4.60 (60,771 reviews)
$23.94
Loreal Paris Excellence Creme Mahogany

Loreal Paris Excellence Creme Mahogany

β˜… 4.60 (60,598 reviews)
$11.97
LorΓ©al Paris Excellence Permanent Medium

LorΓ©al Paris Excellence Permanent Medium

β˜… 4.60 (60,562 reviews)
$11.97
LorΓ©al Paris Excellence Permanent Blonde

LorΓ©al Paris Excellence Permanent Blonde

β˜… 4.60 (60,549 reviews)
$10.97
Moontay Professional Texturizing Scissors Stainless

Moontay Professional Texturizing Scissors Stainless

β˜… 4.40 (60,440 reviews)
$29.99
I&L Foundation Woke Up Like This Flasless Liquid Face Foundation Full Coverage FOR MAKIAGE Matte Finish (Shade 60, 1 fl.oz/30ml)

I&L Foundation Woke Up Like This Flasless Liquid Face Foundation Full Coverage FOR MAKIAGE Matte Finish (Shade 60, 1 fl.oz/30ml)

β˜… 4.00 (60,130 reviews)
$49.95
Maybelline Sensational Lipstick Hydrating Packaging

Maybelline Sensational Lipstick Hydrating Packaging

β˜… 4.40 (60,045 reviews)
$5.11
Maybelline New York Sensational Lipcolor

Maybelline New York Sensational Lipcolor

β˜… 4.40 (59,943 reviews)
$16.80

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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