Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Hula Home Continuous Spray Bottle for Hair (10.1oz/300ml) Empty Ultra Fine Plastic Water Mist Sprayer – For Hairstyling, Cleaning, Salons, Plants, Essential Oil Scents & More - Purple
Hula Home Continuous Plastic Sprayer
Fromm Professional Transform 5.75" 28-Tooth Extra Smooth Hair Thinning & Texturizing Shears on Wet & Dry Hair in Matte Silver Japanese Steel Scissors with Beveled Blade for Salon Stylists
Maybelline Lifter Gloss, Hydrating Lip Gloss with Hyaluronic Acid, High Shine for Plumper Looking Lips, Opal, Pink Neutral, 0.18 Ounce
Maybelline Lifter Gloss, Hydrating Lip Gloss with Hyaluronic Acid, High Shine for Plumper Looking Lips, Sand, Rose Neutral, 0.18 Ounce
Maybelline Lifter Gloss, Hydrating Lip Gloss with Hyaluronic Acid, High Shine for Plumper Looking Lips, Amber, Cream Neutral, 0.18 Ounce
Sally Hansen Xtreme Wear Nail Polish, Streak-Free, Shiny Finish, Long-Lasting Nail Color, Pink Punk, 0.4 fl oz
Sally Hansen Xtreme Wear Nail Polish | Streak-Free, Shiny Finish, Long-Lasting, Chip-Resistant, Opaque | Berry Bright | Bright Purple Nail Color
Sally Hansen Xtreme Wear Nail Polish, Streak-Free, Shiny Finish, Long-Lasting Nail Color, Iris Illusion, 0.40 fl oz
Sally Hansen Xtreme Wear Nail Polish, Strobe Light, 0.4 Fl. Oz.
Pronto Pure Acrylic Remover Polish
Sol Janeiro Drunk Elephant Skin Care
Sally Hansen Xtreme Wear Nail Polish, Streak-Free, Shiny Finish, Long-Lasting Nail Color, White On, 0.4 Fl Oz (Pack of 2)
Sally Hansen Streak Free Long Lasting Feeling
Beetles Green Gel Nail Polish, 15ML Sage Green Gel Polish | Soak-Off UV LED, Long-Lasting Nails Art for Salon & Home DIY Manicures
Beetles Dark Red Gel Polish, 15ML Burgundy Red Gel Nail Polish | Soak-Off UV LED, Long-Lasting Fall Nails Art for Salon & Home DIY Manicures
Beetles Red Gel Polish, Oxblood Red, 15ML Dark Burgundy Gel Nail Polish | Soak-Off UV LED, Long-Lasting Fall Nails Art for Salon & Home DIY Manicures
Beetles Purple Gel Polish - 15ml Lilac Light Purple Violet Mauve Color Nails Soak Off UV LED Nail Lamp Gel Polish Summer Colors Nail Art Manicure Salon DIY Home Solid Color | Single 15ml soak-off gel color for purple, lilac, and lavender manicures; cure with a UV/LED lamp.
Beetles Yellow Gel Nail Polish 15ML Soak Off UV Gel for Fall Nail Art
NYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Sand Pink
NYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner, Brown, 0.04 oz
Colorstay Waterproof Smudgeproof Longwearing Ultra Fine
Keshima Foundation Brush Flat Top Kabuki - Premium Foundation Brush for Liquid Makeup, Cream, and Powder - Buffing, Blending, and Face (Regular Size, White)
Loreal Paris Midnight Multi Faceted Permanent
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
