Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.56 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.68. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Duri Nail Polish 269 Ghost

Duri Nail Polish 269 Ghost

β˜… 4.20 (269,045 reviews)
$12.50
Maybelline Superstay Long Lasting Pigmented Pathfinder

Maybelline Superstay Long Lasting Pigmented Pathfinder

β˜… 4.40 (186,878 reviews)
$9.91
Maybelline New York Superstay Lipstick

Maybelline New York Superstay Lipstick

β˜… 4.40 (186,342 reviews)
$9.80
Maybelline Superstay Liquid Lipstick Loyalist

Maybelline Superstay Liquid Lipstick Loyalist

β˜… 4.40 (186,255 reviews)
$9.89
Maybelline New York Lengthening Multiplying

Maybelline New York Lengthening Multiplying

β˜… 4.50 (180,311 reviews)
$10.82
Tree Hut Sugar Exfoliating Pineapple

Tree Hut Sugar Exfoliating Pineapple

β˜… 4.70 (172,771 reviews)
$8.99
Tree Hut Hydrating Exfoliating Nourishing

Tree Hut Hydrating Exfoliating Nourishing

β˜… 4.80 (164,307 reviews)
$8.94
Maybelline Poreless Foundation Mess Free Classic

Maybelline Poreless Foundation Mess Free Classic

β˜… 4.60 (154,770 reviews)
$11.25
Maybelline Poreless Liquid Foundation Oil Free

Maybelline Poreless Liquid Foundation Oil Free

β˜… 4.60 (153,898 reviews)
$8.98
Maybelline Poreless Foundation Natural Oil Free

Maybelline Poreless Foundation Natural Oil Free

β˜… 4.60 (153,766 reviews)
$8.98
Maybelline Poreless Foundation Porcelain Oil Free

Maybelline Poreless Foundation Porcelain Oil Free

β˜… 4.60 (153,738 reviews)
$8.98
NIVEA FOR MEN Original, Protective Lotion SPF 15 2.50 oz (Pack of 2)

NIVEA FOR MEN Original, Protective Lotion SPF 15 2.50 oz (Pack of 2)

β˜… 4.70 (152,502 reviews)
$30.21
Native Deodorant Seasonal Aluminum Probiotics

Native Deodorant Seasonal Aluminum Probiotics

β˜… 4.40 (131,690 reviews)
$13.97
Cuccio Naturale Vanilla Cuticle Revitalizing

Cuccio Naturale Vanilla Cuticle Revitalizing

β˜… 4.70 (123,680 reviews)
$9.99
Nyx Professional Makeup Butter Non Stick

Nyx Professional Makeup Butter Non Stick

β˜… 4.50 (123,335 reviews)
$5.97
Philips Oneblade Replacement Blade Qp220

Philips Oneblade Replacement Blade Qp220

β˜… 4.70 (119,075 reviews)
$24.97
Maybelline Temptation Eyebrow Definer Pencil

Maybelline Temptation Eyebrow Definer Pencil

β˜… 4.50 (117,696 reviews)
$9.99
Hempz Limited Vanilla Hydrating Lotion

Hempz Limited Vanilla Hydrating Lotion

β˜… 4.80 (105,428 reviews)
$0.68
Christian Dior Homme After Shave Balm for Men, 3.4 Ounce

Christian Dior Homme After Shave Balm for Men, 3.4 Ounce

β˜… 4.50 (96,096 reviews)
$95.60
 /Es/Multibarra MonocromΓ‘tica Lujosamente Mezclable Deslumbrante

/Es/Multibarra MonocromΓ‘tica Lujosamente Mezclable Deslumbrante

β˜… 4.40 (93,984 reviews)
$6.00
Keracolor Clenditioner Depositing Conditioner Colorwash

Keracolor Clenditioner Depositing Conditioner Colorwash

β˜… 4.20 (90,541 reviews)
$22.00
Christian Dior Diorshow Iconic Overcurl Mascara for Women, 090 Black, 0.33 Ounce

Christian Dior Diorshow Iconic Overcurl Mascara for Women, 090 Black, 0.33 Ounce

β˜… 4.40 (90,033 reviews)
$35.00
Arctic FOX Silver Couples Jewelry

Arctic FOX Silver Couples Jewelry

β˜… 4.30 (86,160 reviews)
$18.49
Nyx Professional Makeup Pencil Cupcake

Nyx Professional Makeup Pencil Cupcake

β˜… 4.30 (85,655 reviews)
$5.97

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.56) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.56. The middle 80% of listings range from $5.99 to $33.99, with a $12.68 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.56 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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