Pet Supplies Market Intelligence
Explore 2,845 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Pet Supplies Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,845 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.
Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.49–$59.95, centered on a $19.49 median listing price. A listing needs more than 19,273 reviews to reach the top decile by review volume in this category.
IAMS Proactive Health Healthy Adult Dry Cat Food, Chicken, 16 lb | Veterinarian-recommended, Real chicken #1 ingredient, chicken & egg protein, wholesome grains for energy, supports muscles
KONG Wubba - Dog Toy for Tug of War & Fetch - Dog Supplies for Puppy & Dog Playtime - Outdoor & Indoor Dog Toy - for Large Dogs
Amazon Basics Less-Mess Cat Litter Box Mat, 24" x 35", Unscented, Brown
Comfy Cone Pet Cone for Dogs, Cats, Large, Tan - Comfortable Soft Dog Cone Collar Alternative for After Surgery, Wound Care, Spay, Neuter - Dog and Cat Recovery Elizabethan-Collar
Greenies Feline Natural Dental Cat Treats, Tempting Tuna Flavor, 21 oz | #1 vet-recommended, cleans teeth and freshens breath, cleans to gumline, crunchy texture, natural ingredients
Bedsure Large Cat Beds for Indoor Cats - Extra Wide Cat Cube House for Small Pet with Fluffy Ball Hanging and Scratch Pad, Foldable Pet Cave Hideaway for Multiple Cats, 23.6x16.9x13 inches, Dark Grey
Blazin Light Up Dog Collar - The Original LED Dog Collar - USB Rechargeable - Waterproof - 1,000 Feet of Visibility - Dog Collar Light for Small, Medium, Large Dogs - USA Brand
Amazon Basics Cat Tree - Multi-Level Climbing Activity Tower with Jute Rope Scratching Posts for Indoor Cats & Kittens, Medium (31.5"H), Beige
Onetigris Tactical Military Adjustable Training
Hartz Duraplay Squeaky Latex Small
HDE Dog Raincoat Jacket Reflective Adjustable Hooded Pet Poncho Rain Coat with Leash Hole for Small to X-Large Dogs Clear - L
Amazon.com : Purina Tidy Cats Clumping Cat Litter, 24/7 Performance Multi Cat Litter - 27 lb. Pail : Pet Litter : Pet Supplies
Suitical Recovery Suit for Dogs - Dog Surgery Recovery Suit with Clip-Up System - Breathable Fabric for Spay, Neuter, Skin Conditions, Incontinence - 13.0-16.5 Inches Neck to Tail - XXS, Black
Phoepet Harness Reflective Adjustable Training
Petmate 2 Cup Pet Food Scoop With Measuring Lines; BPA Free,Silver | Silver, handy kibble utensil, helps portion control at mealtime, easy fill and pour design, great in kitchens or pantries
ThunderShirt for Dogs Calming Anxiety Vest, Small, Platinum Sport | Skin-Friendly Dog Anxiety Shirt, Helps Reduce Stress from Thunder, Fireworks & Travel
ThunderShirt for Dogs Calming Anxiety Vest, Medium, Platinum Sport | Skin-Friendly Dog Anxiety Shirt, Helps Reduce Stress from Thunder, Fireworks & Travel
ThunderShirt for Dogs Calming Anxiety Vest, X Small, Fuchsia Sport | Skin-Friendly Dog Anxiety Shirt, Helps Reduce Stress from Thunder, Fireworks & Travel
Godog Gators Guard Tough Plush
Purina ONE Natural Dry Cat Food, Tender Selects Blend With Real Chicken - (Pack of 4) 3.5 lb. Bags
KONG Cozie Plush Dog Toy with Squeaker (Marvin The Moose, X Large)
KONG Cozie Baily The Blue Dog, Medium Dog Toy, Blue
Litter Genie Refill Bags | Standard 3-Pack, 28 total ft | Up to 6 Months of Supply | Ultimate Odor Control Cat Litter Bags
Double Bungee Waist 2 Dog Leash with Back Brace – Dual Dog Leash for Medium/Large Breeds – Running Belt Fanny Pack with Phone, Waste, Treat, and Bottle Pockets
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💳 Typical FBA Fees for Pet Supplies
Pre-filled with this category's real average price ($32.23) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Pet Supplies products on Amazon
Squatio currently tracks 2,845 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Pet Supplies listing is priced at $32.23. The middle 80% of listings range from $8.49 to $59.95, with a $19.49 median.
Tracked Pet Supplies listings average 6,499 reviews. The top 10% of listings by review count exceed 19,273 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.23 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Pet Supplies research.
