Pet Supplies Market Intelligence

Explore 2,851 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

2,851 Products
$32.21 Avg. Price
6,377 Avg. Reviews
12 Monthly Searches
Pet Supplies Market Intelligence
Sample Listings from Our Database

Top Pet Supplies Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.

Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,851 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.

Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.50–$59.98, centered on a $19.61 median listing price. A listing needs more than 19,173 reviews to reach the top decile by review volume in this category.

Who shops this: Pet owners Animal enthusiasts
🏆 See the 50 best selling Pet Supplies products ›
Downtown Pet Supply Adjustable Harness

Downtown Pet Supply Adjustable Harness

★ 4.40 (15,983 reviews)
$17.99
Penn-Plax Spongebob Squarepants Officially Licensed Aquarium Ornament – Spongebob’s Pineapple House – Medium

Penn-Plax Spongebob Squarepants Officially Licensed Aquarium Ornament – Spongebob’s Pineapple House – Medium

★ 4.50 (15,945 reviews)
$11.05
Purina Pro Plan Small Breed Dog Food Shredded Blend Chicken and Rice Formula With Guaranteed Live Probiotics - 34 lb. Bag

Purina Pro Plan Small Breed Dog Food Shredded Blend Chicken and Rice Formula With Guaranteed Live Probiotics - 34 lb. Bag

★ 4.70 (15,871 reviews)
$77.48
Pawtitas Reflective Step-in Dog Harness – Adjustable No-Pull Vest for Puppies to Seniors, Safe & Comfortable, L Red

Pawtitas Reflective Step-in Dog Harness – Adjustable No-Pull Vest for Puppies to Seniors, Safe & Comfortable, L Red

★ 4.20 (15,805 reviews)
$14.99
Pawtitas Solid Step-in Dog Harness – Adjustable No-Pull Vest for Puppies to Seniors, Safe & Comfortable S Blue

Pawtitas Solid Step-in Dog Harness – Adjustable No-Pull Vest for Puppies to Seniors, Safe & Comfortable S Blue

★ 4.20 (15,804 reviews)
$12.99
Pawtitas Solid Step-in Dog Harness – Adjustable No-Pull Vest for Puppies to Seniors, Safe & Comfortable M Pink

Pawtitas Solid Step-in Dog Harness – Adjustable No-Pull Vest for Puppies to Seniors, Safe & Comfortable M Pink

★ 4.20 (15,804 reviews)
$16.99
Wild Harvest Daily Blend for Parakeet, Canary, Finch & Small Birds, 2 Pounds

Wild Harvest Daily Blend for Parakeet, Canary, Finch & Small Birds, 2 Pounds

★ 4.70 (15,786 reviews)
$2.38
Wild Harvest Daily Blend Nutrition Diet Parakeet, Canary And Finch, Bird Food, 5 Pounds

Wild Harvest Daily Blend Nutrition Diet Parakeet, Canary And Finch, Bird Food, 5 Pounds

★ 4.70 (15,783 reviews)
$5.66
MayPaw Heavy Duty Rope Dog Leash, 3/6/8/10/12/15/20/30 FT Nylon Pet Leash, Soft Padded Handle Thick Lead Leashes for Large Medium Dogs (Blue Black, 1/2" * 8')

MayPaw Heavy Duty Rope Dog Leash, 3/6/8/10/12/15/20/30 FT Nylon Pet Leash, Soft Padded Handle Thick Lead Leashes for Large Medium Dogs (Blue Black, 1/2" * 8')

★ 4.60 (15,686 reviews)
$8.99
Zilla Fresh Air Screen Cover, Secure and Durable Metal Mesh Cover for Reptile Terrariums, 24 x 12 inches | Secure and Durable Metal Mesh Cover for Reptile Terrariums

Zilla Fresh Air Screen Cover, Secure and Durable Metal Mesh Cover for Reptile Terrariums, 24 x 12 inches | Secure and Durable Metal Mesh Cover for Reptile Terrariums

★ 4.70 (15,653 reviews)
$29.98
Superdesign Slanted Bulldog Non Skid Non Spill

Superdesign Slanted Bulldog Non Skid Non Spill

★ 4.40 (15,641 reviews)
$30.99
Sminiker Professional Rechargeable Cordless Dogs Cats Horse Grooming Clippers - Professional Pet Hair Clippers with Comb Guides for Dogs Cats Horses and Other House Animals Pet Grooming Kit

Sminiker Professional Rechargeable Cordless Dogs Cats Horse Grooming Clippers - Professional Pet Hair Clippers with Comb Guides for Dogs Cats Horses and Other House Animals Pet Grooming Kit

★ 4.50 (15,539 reviews)
$36.99
Nylabone Puppy Chew 2-in-1 Teething Freezer Bone Dog Chew Toy, Small | Peanut butter flavor, teething toys for puppies, puppy teething freezable to soothe sore gums, for small puppies up to 25 lbs

Nylabone Puppy Chew 2-in-1 Teething Freezer Bone Dog Chew Toy, Small | Peanut butter flavor, teething toys for puppies, puppy teething freezable to soothe sore gums, for small puppies up to 25 lbs

★ 4.20 (15,503 reviews)
$9.99
Nylabone Double Action Bone Puppy Chew Toy, Rubber Teething Toys for Puppies, Puppy Chew Bone, Bacon Flavor, Small Dogs - Up to 25 lbs., 1 Count

Nylabone Double Action Bone Puppy Chew Toy, Rubber Teething Toys for Puppies, Puppy Chew Bone, Bacon Flavor, Small Dogs - Up to 25 lbs., 1 Count

★ 4.20 (15,500 reviews)
$14.29
No Pull Reflective Adjustable Dog Harness With Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness For Small Medium and Large Dogs (Blue) X-Small

No Pull Reflective Adjustable Dog Harness With Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness For Small Medium and Large Dogs (Blue) X-Small

★ 4.40 (15,462 reviews)
$13.99
No Pull Reflective Adjustable Dog Harness with Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness for Small Medium and Large Dogs (Green) XX-Small

No Pull Reflective Adjustable Dog Harness with Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness for Small Medium and Large Dogs (Green) XX-Small

★ 4.40 (15,462 reviews)
$12.99
No Pull Reflective Adjustable Dog Harness with Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness for Small Medium and Large Dogs (Red) Large

No Pull Reflective Adjustable Dog Harness with Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness for Small Medium and Large Dogs (Red) Large

★ 4.40 (15,460 reviews)
$13.99
No Pull Reflective Adjustable Dog Harness with Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness for Small Medium and Large Dogs (Black) Small

No Pull Reflective Adjustable Dog Harness with Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness for Small Medium and Large Dogs (Black) Small

★ 4.40 (15,460 reviews)
$22.98
No Pull Reflective Adjustable Dog Harness with Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness for Small Medium and Large Dogs (Black) X-Large

No Pull Reflective Adjustable Dog Harness with Handle- Comfortable Soft All Weather Mesh, Easy On Puppy Harness for Small Medium and Large Dogs (Black) X-Large

★ 4.40 (15,460 reviews)
$15.99
Amazon.com : HomeoPet Feline UTI+ Urinary Tract Supplement for Cats, 15 Milliliters | Natural urinary tract support for cats, safe and gentle homeopathic formula, liquid drops suitable for daily use : Pet Health Care Supplies : Pet Supplies

Amazon.com : HomeoPet Feline UTI+ Urinary Tract Supplement for Cats, 15 Milliliters | Natural urinary tract support for cats, safe and gentle homeopathic formula, liquid drops suitable for daily use : Pet Health Care Supplies : Pet Supplies

★ 4.40 (15,426 reviews)
$19.49
Collardirect Adjustable Pattern Geometric Collars

Collardirect Adjustable Pattern Geometric Collars

★ 4.60 (15,377 reviews)
$9.99
Collardirect Reflective Padded Collar Release

Collardirect Reflective Padded Collar Release

★ 4.60 (15,377 reviews)
$9.99
Pet Parents® Pawtect® Pads Washable Pee Pads for Dogs (2pack) of Premium Dog Pee Pads, Waterproof Puppy Pads & Reusable Dog Pads, Whelping Pads & Modern Pee Pads for Dogs (Tan/Grey, 48" Round)

Pet Parents® Pawtect® Pads Washable Pee Pads for Dogs (2pack) of Premium Dog Pee Pads, Waterproof Puppy Pads & Reusable Dog Pads, Whelping Pads & Modern Pee Pads for Dogs (Tan/Grey, 48" Round)

★ 4.60 (15,339 reviews)
$9.09
Purina Beggin' Strips Dog Treats, Original With Bacon Flavor - 48 oz. Pouch

Purina Beggin' Strips Dog Treats, Original With Bacon Flavor - 48 oz. Pouch

★ 4.80 (15,324 reviews)
$20.72

Almost Ranking on Google

These Pet Supplies pages are already on Google's second page — closest to breaking through first.

📊

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💳 Typical FBA Fees for Pet Supplies

Pre-filled with this category's real average price ($32.21) — edit anything below to model a specific listing.

Referral fee (15%)—
FBA fulfillment fee—
Net profit / unit—
Margin—

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Pet Supplies Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 2,851 products.

2,851 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Pet Supplies products on Amazon

Squatio currently tracks 2,851 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Pet Supplies listing is priced at $32.21. The middle 80% of listings range from $8.50 to $59.98, with a $19.61 median.

Tracked Pet Supplies listings average 6,377 reviews. The top 10% of listings by review count exceed 19,173 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.21 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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