Pet Supplies Market Intelligence

Explore 2,170 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

2,170 Products
$30.81 Avg. Price
8,459 Avg. Reviews
Pet Supplies Market Intelligence
Sample Listings from Our Database

Top Pet Supplies Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,170 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.

Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.38–$56.88, centered on a $19.08 median listing price. A listing needs more than 23,954 reviews to reach the top decile by review volume in this category.

Who shops this: Pet owners Animal enthusiasts
Lillian Ruff PRO Formula Ultra Concentrated Dog Shampoo – Makes 4 Gallons/30 Bottles, 30:1 Dilution, Professional Pet Shampoo for Sensitive Skin | Deodorizing & pH-Balanced Made in USA Gallon+Pump

Lillian Ruff PRO Formula Ultra Concentrated Dog Shampoo – Makes 4 Gallons/30 Bottles, 30:1 Dilution, Professional Pet Shampoo for Sensitive Skin | Deodorizing & pH-Balanced Made in USA Gallon+Pump

β˜… 4.50 (389 reviews)
$52.95
Iams Proactive Hairball Chicken Packaging

Iams Proactive Hairball Chicken Packaging

β˜… 4.80 (389 reviews)
$16.97
Bayer Advantage Treatment Small Doses

Bayer Advantage Treatment Small Doses

β˜… 4.50 (388 reviews)
$51.92
Advantage Prevention 6 Dose Pounds Package

Advantage Prevention 6 Dose Pounds Package

β˜… 4.50 (387 reviews)
$69.99
Midwest Homes Pets Designed Ginormous

Midwest Homes Pets Designed Ginormous

β˜… 4.50 (386 reviews)
$57.99
Flea Prevention Cats Over Advantage

Flea Prevention Cats Over Advantage

β˜… 4.50 (386 reviews)
$19.97
Api Stress Aquarium Conditioner 32 Ounce

Api Stress Aquarium Conditioner 32 Ounce

β˜… 4.80 (382 reviews)
$21.88
N Bone Puppy Teething Chicken Flavor

N Bone Puppy Teething Chicken Flavor

β˜… 4.50 (381 reviews)
$7.68
Van Ness Cat Pan - Medium (Assorted Colors)

Van Ness Cat Pan - Medium (Assorted Colors)

β˜… 4.50 (378 reviews)
$6.55
Outward Hound Squeaker Squeaky Tennis

Outward Hound Squeaker Squeaky Tennis

β˜… 4.10 (378 reviews)
$6.35
Loving Pets Expressions Dragonfly Turquoise

Loving Pets Expressions Dragonfly Turquoise

β˜… 4.70 (376 reviews)
$14.99
Loving Pets Bella Large Merlot

Loving Pets Bella Large Merlot

β˜… 4.70 (376 reviews)
$15.06
Loving Pets Coastal Bella Small

Loving Pets Coastal Bella Small

β˜… 4.70 (376 reviews)
$6.81
Loving Pets Metallic Bella Blueberry

Loving Pets Metallic Bella Blueberry

β˜… 4.70 (376 reviews)
$17.21
Loving Pets Metallic Medium Champagne

Loving Pets Metallic Medium Champagne

β˜… 4.70 (374 reviews)
$5.69
Amazon Basics Disposable Diapers Small

Amazon Basics Disposable Diapers Small

β˜… 4.30 (374 reviews)
$15.26
Loving Pets Bella Medium Espresso

Loving Pets Bella Medium Espresso

β˜… 4.70 (374 reviews)
$4.99
Stainless Steel Cat Bowls 4PCS, Non-Slip cat Food Dishes, Metal Pet Food and Water Bowls, Whisker Friendly with Wide and Shallow Design, 6.3'' Wide, 0.7mm Thick Steel, Ideal Pet Dish (4PC-6.3in)

Stainless Steel Cat Bowls 4PCS, Non-Slip cat Food Dishes, Metal Pet Food and Water Bowls, Whisker Friendly with Wide and Shallow Design, 6.3'' Wide, 0.7mm Thick Steel, Ideal Pet Dish (4PC-6.3in)

β˜… 4.70 (373 reviews)
$9.99
Comtim Cover Silicone Universal Standard

Comtim Cover Silicone Universal Standard

β˜… 4.80 (373 reviews)
$4.88
Outward Hound Granby Splash Jacket

Outward Hound Granby Splash Jacket

β˜… 4.50 (372 reviews)
$24.46
Jacket Outward Hound Granby Splash

Jacket Outward Hound Granby Splash

β˜… 4.50 (372 reviews)
$20.15
Nylabone Puppies Extra Pacifier Teething

Nylabone Puppies Extra Pacifier Teething

β˜… 4.50 (369 reviews)
$9.99
Amazonbasics Stainless Steel Dog Bowl

Amazonbasics Stainless Steel Dog Bowl

β˜… 4.70 (368 reviews)
$10.52
Cooyoo Retractable Seatbelts Adjustable Vehicle

Cooyoo Retractable Seatbelts Adjustable Vehicle

β˜… 4.60 (367 reviews)
$9.99

Almost Ranking on Google

These Pet Supplies pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Pet Supplies

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 2,170 products in this category.

No credit card required • Cancel anytime

💳 Typical FBA Fees for Pet Supplies

Pre-filled with this category's real average price ($30.81) — edit anything below to model a specific listing.

Referral fee (15%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Pet Supplies Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 2,170 products.

2,170 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Pet Supplies products on Amazon

Squatio currently tracks 2,170 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Pet Supplies listing is priced at $30.81. The middle 80% of listings range from $8.38 to $56.88, with a $19.08 median.

Tracked Pet Supplies listings average 8,459 reviews. The top 10% of listings by review count exceed 23,954 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $30.81 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

Affiliate

Book a Demo

Book a Demo of Squatio’s All-in-One Amazon FBA Seller Tool

This free demo shows you how to track important metrics and grow your business effectively.

Enter your information to register for the Free demo.