Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Shea Moisture Curl & Shine Conditioner Coconut & Hibiscus, for Thick, Curly Hair, to Moisturize & Soften, 24 Fl oz
Loréal Paris Waterproof Ultra Fine Mechanical
Bronner Bros Oil Moisturizer Hair Lotion with 10,000mg Castor Oil & Aloe Vera – Lightweight & Non-Greasy Scalp & Hair Moisturizer for Conditioning & Protection – For All Hair Types & Styles, 12 fl oz
evpct Wine Red Shiny Longwear No-Budge Liquid Lip Color Lipstick Makeup, Highly Pigmented Color Instant Shine, Waterproof Long Lasting Lipstick for Women, Lip Stain Gloss with Lip Liner Brush, 02#
Rugby Sebex Medicated Dandruff Shampoo for Women and Men - 2% Sulfur and 2% Salicylic Acid Anti-Dandruff Shampoo - Helps With Symptoms of Seborrheic Dermatitis and Psoriasis - 4 Oz. (1 Pack)
OSEA Anti-Aging Body Balm 5 oz - Firming & Tightening Body Lotion for Hydration - For Silky Glowing Skin - Nutrient-Rich Seaweed Body Lotion - Clean & Vegan Body Care Anti-Aging Body Moisturizer
Jolilab Eyeshadow Stick Set, 8 Colors Matte Professional Bright-Colored Contouring and Highlight Eyeshadow Stick, Cream Waterproof Long Lasting High Pigmented Eye Shadow. (8, EYESHADOW B)
Color Nymph Makeup Kit for Teens, All in One Makeup Kit for Women Included 24 Colors of Matte Shimmer Eyeshadow, Highly Pigmented Lip Glosses, Eyeliner Pencil, Brushes, and Mirror
28 Pack Fruit Face Masks Skincare for Kids Girls, Sheet Collagen Face Mask for Women Skin Care, Bulk Hydrating Facial Mask for All Skin Types, Sleepover Party Supplies and Party Spa Gifts for Teens
Kiehl's Facial Fuel Exfoliating Face Scrub, Facial Cleanser for Men, Smooths Skin & Removes Dead Skin, Dirt & Oil, Helps Soften Tough Facial Hair, with Caffeine, Menthol, Vitamin E & Citrus Extracts
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
