Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Golden Blonde 9G, 1 Hair Dye Kit
Essie Salon Quality Polish Magenta Pencil
artnaturals Anti-Aging-Set with Vitamin-C Retinol and Hyaluronic-Acid - (3 x 1 Fl Oz / 30ml) Serum for Anti Wrinkle and Dark Circle Remover – All Natural and Moisturizing
MelodySusie 10pcs Nail Drill Bits Diamond Cuticle Set Silver | 3/32''for Nail Drill Efile,Two-Way Rotation,Acrylic Nails Poly Gel Cuticle Remove,Manicure Pedicure Tools
RAIN OR SHINE Anti Aging Face Sunscreen SPF 50 for Clear Skin with Green Tea, Hyaluronic Acid, Vitamin E Oil, Ginseng Extract, Licorice Root – SPF Moisturizer for Face, Fragrance Free 2.03 Oz
Rael Pimple Patches, Miracle Microcrystal Vitamin C Dark Spot Cover - Hydrocolloid Patch with Glutathione and Niacinamide, Korean Skin Care (9 Count)
Peter Thomas Roth Cucumber Mask
Essie Salon Quality Polish Off White Boatloads
MALIN+GOETZ Cilantro Hair Conditioner | Everyday Essential Conditioner with Cilantro Extract, Shea Butter, Fatty Acids | Hydrates, Detangles, Reduces Frizz | Vegan, Cruelty-Free (8 oz/16 oz/Refill)
Seki Ss 101 Deluxe Fingernail Clipper
TIGI Bed Head Urban Antidotes Recovery Moisturizing Conditioner for Dry & Damaged Hair, Intensive Hydration, 25.36 fl oz
Sheamoisture Intensive Hydration Shampoo Sulfate Free
Christian Dior Rouge Dior Forever Liquid Matte - 626 Forever Famous Lipstick Women 0.2 oz
Cremo Shaving Cream for Women, Coconut Mango, 6 Fl Oz (2 Pack) | Sensitive skin shave cream for women, Tropical scent, Notes of warm amber, Helps with razor irritation, Moisturizing formula
Nyx Professional Makeup Definition Translucent
Wishtrend Hypoallergenic Rejuvenator Antioxidant Hyperpigmentation
Nyx Professional Makeup Definition Finishing
Rimmel Matte Foundation Fluid Ounce
MORGLES Eyeshadow Applicators Double Sided, 50PCS Eyeshadow Brush 2.4 Inch Makeup Applicator Sticks for Women Girls, Black
LATME Ice Roller for Face Eyes,Womens Gifts,Face Massager Roller Puffiness Migraine Pain Relief and Minor Injury (Green)
Polish Salon Quality 8 Free Mademoiselle Packaging
Beef Tallow for Skin, Beef Tallow for Face, Hydrating Tallow Balm with Raw Honey and Beeswax, Grass-Fed Beef Tallow & Raw Wild Honey Blend, Body & Face Moisturizer, Natural Formula, Light Scent
L'ANGE HAIR Le Vite Straightening Brush | Heated Hair Tool for Smoother, Frizz-Controlled Look | Dual-Voltage Hot Brush Straightener for Effortless Styling & Shine | Ceramic Standard Size (Blush)
Banana Boat Performance Spectrum Sunscreen
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
