Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
La Roche-Posay Toleriane Hydrating Gentle Face Cleanser, Hydrating Facial Cleanser With Niacinamide + Ceramides, Daily Face Wash For Dry Skin To Normal Skin, Sensitive Skin Tested, Fragrance Free
Cliganic Organic Argan Oil, 100% Pure | for Hair, Face & Skin | Natural Cold Pressed Carrier Oil, Imported from Morocco
360 Degree Rotating Makeup Organizer, DIY Adjustable Makeup Carousel Spinning Holder Rack, Large Capacity Cosmetic Brush Lipstick Storage Organizer Box for Vanity
Essie Gel Couture Long-Lasting Nail Polish, Vegan, Clear, Shiny Top Coat, 0.46 fl oz
DUcare Professional Makeup Brushes Set 27Pcs Makeup Brush Set Premium Synthetic Kabuki Foundation Blending Face Powder Blush Concealers Eye Shadows Brushes
Ucanbe Ucanbe Exotic Flavors Neon Eyeshadow Makeup Palette 48 Colorful High Pigmented Rainbow Matte Shimmer Glitter Eye Shadow Make Up Pallet Gift Set
Bliss Lemon and Sage Body Butter - Iconic Scent with Shea Butter and Coconut Oil for Long-Lasting Maximum Moisture - Body Lotion for Smooth, Soft Skin - Vegan and Cruelty-Free - 6.7 Fl Oz
Real Techniques Expert Concealer Brush, Conceal Under Eyes & Cover Blemishes, Makeup Brush For Blending Liquid & Cream Concealer, Brighten Dark Circles, Cruelty-Free, Soft Bristles, 1 Count
MISSHA M Perfect Cover BB Cream No.21 Light Beige - Light with Cool Undertone SPF 42 PA +++1.69 Fl Oz - Tinted Moisturizer for face with SPF
Bikini Zone Medicated After Shave Crème with Soothing Lidocaine, 1 Oz, 1 Pack
UCANBE 30 Color Eyeshadow Makeup Palette – Dark, Earthy & Bold Tones Eye Shadow with Matte Glitter Metallic Finishes– Highly Pigmented, Long-Lasting Make Up Pallet for Smoky, Glam, and Everyday Looks
Loréal Paris Beautifier Moisturizer Medium
CeraVe Hydrating Cleanser Bar, Soap-Free Body and Facial Cleanser with 5% Moisturizing Cream, Fragrance-Free, 2-Pack, 4.5 Ounce Each
Schwarzkopf Keratin Permanent Hair Dye Cream, 7.5 Caramel Blonde, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System
Hanz de Fuko Claymation – Premium Men’s Hair Styling Clay for a Super High Hold, Matte Finish – Clay & Wax Hybrid, Ideal Texture Product for Straight, Wavy and Thick Hair Types – 2 oz, Travel Size
BARBICIDE Disinfecting Jar (Large - 37 Fl Oz) – Durable Glass Immersion Container with Stainless Steel Lid and Tray – Professional Salon, Spa & Barber Tool Sanitizer for Combs, Brushes & Implements
Cetaphil Moisturizer Mattifying Salicylic Sensitive
![MARBLERS Twinkle Face & Body Glitter Duo [Black Knight & Rainbow White] 0.36oz (10g) | Non-Toxic | Cruelty-Free | Eyeshadow, Nail Polish, Nail Art | Festival, Rave & Party Makeup | Nail Art | Gel Nail](https://m.media-amazon.com/images/I/61CNLV1CPKL._AC_SR175,263_QL70_.jpg)
MARBLERS Twinkle Face & Body Glitter Duo [Black Knight & Rainbow White] 0.36oz (10g) | Non-Toxic | Cruelty-Free | Eyeshadow, Nail Polish, Nail Art | Festival, Rave & Party Makeup | Nail Art | Gel Nail
ColourPop Going Coconuts Eyeshadow Palette - Cool-Toned Neutral Eyeshadow Palette with Ultra-Velvety and Silky Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)
BERON 14 Inches Green Yellow Wig for Women Girls Short Curly Wig Green Yellow Split Wig with Bangs
Schick Intuition Razors Variety Pack - 1 Razor Handle & 4 Blades Refill | Shaving Kit for Beginners, Gift Set, and Razor Starter Kit
Lily England Gentle Detangler Brush, Trendy Stuff for Teen Girls Hair Brush | Flexible Bristles for All Hair Types - Detangling Brush for Wet, Dry, Curly, Thick & Natural Hair, Rose Gold
Carroten Gold Shimmer Tanning Gel | Browning Tan Accelerator | Non-Greasy, Water-Resistant with Carrot & Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 oz + Spatula
Orly Lacquer French Point Blanche
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
