Pet Supplies Market Intelligence
Explore 2,851 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Pet Supplies Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Pet Supplies has become one of Amazon's fastest-growing subscription categories, with 2,851 tracked products across food, toys, grooming, and accessories. Brand loyalty is high, but our data shows consistent private-label opportunities for sellers targeting underserved breed-specific or life-stage niches.
Price spread in Pet Supplies: the 10th-to-90th percentile range runs $8.49–$59.95, centered on a $19.49 median listing price. A listing needs more than 19,273 reviews to reach the top decile by review volume in this category.
Purina ONE True Instinct Dry Dog Food, Real Turkey & Venison, 15 lb Bag | Nutrient dense, with 30% protein to help support strong muscles, natural with added vitamins, minerals and nutrients
Purina ONE True Instinct Dry Dog Food, Real Turkey & Venison, 27.5 lb Bag | Nutrient dense, with 30% protein to help support strong muscles, natural with added vitamins, minerals and nutrients
Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH
Purina ONE True Instinct Dry Dog Food, Real Turkey & Venison, 7.4 lb Bag | Nutrient dense, with 30% protein to help support strong muscles, natural with added vitamins, minerals and nutrients
SureFlap - Sure Petcare Microchip Cat Flap, White, Scans Pet's ID on Entry, Check Your Cat's Size,Flap Opening is 4 3/4” (H) by 5 5/8” (W)
Purina ONE True Instinct With A Blend Of Real Turkey and Venison Dry Dog Food - 36 lb. Bag
PawZ Rubber Dog Boots for Small Paws - All-Weather Waterproof Dog Shoes, Anti-Slip Traction for Rain, Snow, Mud & Hot Pavement - Pull-On Dog Booties, Orange - X-Small (1.5"-2") - Pack of 12
Petmate Litter Scoop for Cats, Jumbo Size, Bleached Linen
PawZ Rubber Dog Boots for Small Paws - All-Weather Waterproof Dog Shoes, Anti-Slip Traction for Rain, Snow, Mud & Hot Pavement - Pull-On Dog Booties, Red - Small (2"-2.5") - Pack of 12
Hill's Science Diet Sensitive Stomach & Skin Small & Mini Dry Dog Food | #1 Veterinarian Recommended, Adult Formula, Chicken Recipe, 15 lb. Bag (Updated Formula)
EcoBark Pink Dog Harness - Max Comfort Luxurious Soft Mesh - Over The Head No Pull & No Choke Halter Harness Vest - Eco-Friendly Body Harness
MidWest Homes for Pets 42-Inch LifeStages Crate for Large Breeds, 71-90 lbs, Double Door Folding Dog Crate with Divider Panel, Leak-Proof Tray & Secure Latch, Heavy-Duty & Easy to Assemble
MidWest Homes for Pets Intermediate LifeStages Double Door 36-Inch Folding Dog Crate, Enhanced Security, Includes Leak-Proof Pan, Divider Panel, Handle, Rubber Feet
Kaytee Timothy Biscuits Baked Treat for Pet Guinea Pigs, Rabbits & Other Small Animals, Apple, 4 oz
Petstages Pupstages Cool Teething Stick – Puppy Chew Toy for 0–6 Month Puppies, Teething Relief, Freezable & Durable
LifeStages by MidWest 48-Inch Double Door Crate, XL Breeds, 90-110 lbs | Folding Dog Crate with Divider Panel, Leak-Proof Tray & Secure Latch, Heavy-Duty & Easy to Assemble
KONG Extreme Tires - KONG's Most Durable Natural Rubber Chew & Fetch Toy - Treat Dispenser Dog Tire Toy - Pet Supplies for Outdoor & Indoor Play - For Medium/Large Dogs
goDog Dinos Frills Squeaky Plush Dog Toy with Chew Guard Technology, Durable Fabric & Squeaker for Active Play, Gray, Large
Tempcore Pet Cat Tunnel Tube Cat Toys 3 Way Collapsible, Tunnels for Indoor Cats，Kitty Bored Peek Hole Toy Ball Cat, Puppy, Kitty, Kitten, Rabbit
Aqueon Aquarium Algae Scraper, Fish Tank Magnetic Glass Cleaner for Glass/Acrylic, Medium
Amazon Basics Durable, Foldable Metal Wire Dog Crate with Removable Tray, Single Door, Divider Panel, 42 x 28 x 30 in, Black
Aqueon Aquarium Algae Scraper, Fish Tank Cleaning Magnet, Small | Magnetic aquarium glass cleaner for glass or acrylic, curved pad cleans flat and curved surfaces
Fluval 12693 Plant and Shrimp Stratum for Freshwater Fish Tanks, 4.4 lbs. – Aquarium Substrate for Strong Plant Growth, Supports Neutral to Slightly Acidic pH
Tikaton Indestructible Dog Chew Toys for Aggressive Chewers, Beef Flavor Durable Dog Teething Chew Toys Bones for Large/Medium/Small Puppies
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💳 Typical FBA Fees for Pet Supplies
Pre-filled with this category's real average price ($32.23) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (15% referral rate applied for Pet Supplies). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Pet Supplies products on Amazon
Squatio currently tracks 2,851 Pet Supplies listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Pet Supplies listing is priced at $32.23. The middle 80% of listings range from $8.49 to $59.95, with a $19.49 median.
Tracked Pet Supplies listings average 6,499 reviews. The top 10% of listings by review count exceed 19,273 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 15% referral fee on Pet Supplies sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $32.23 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio measures an estimated 12 combined monthly searches across the keywords tracked for Pet Supplies listings. That demand is spread across thousands of long-tail terms, not concentrated in one keyword — full subscribers can see the keyword-level breakdown.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Pet Supplies listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Pet Supplies research.
