Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
 /Es/Mascarilla Queratina ReparaciΓ³n Mascarilla Tratamiento

/Es/Mascarilla Queratina ReparaciΓ³n Mascarilla Tratamiento

β˜… 4.40 (94 reviews)
$9.99
Hairingrid Mannequin Hairdresser Cosmetology Training

Hairingrid Mannequin Hairdresser Cosmetology Training

β˜… 4.50 (94 reviews)
$23.99
Tree Watermelon Shea Sugar Scrub

Tree Watermelon Shea Sugar Scrub

β˜… 4.80 (94 reviews)
$8.94
Pre Stretched Braiding Extensions 16 Synthetic Professional

Pre Stretched Braiding Extensions 16 Synthetic Professional

β˜… 4.30 (93 reviews)
$19.99
Pre Stretched Braiding Extensions 12 Synthetic Professional

Pre Stretched Braiding Extensions 12 Synthetic Professional

β˜… 4.30 (93 reviews)
$18.99
Softsoap Moisturizing Sweet Honeysuckle Orange

Softsoap Moisturizing Sweet Honeysuckle Orange

β˜… 4.70 (93 reviews)
$23.99
Cetaphil Exfoliating Exfoliates Non Irritating Hypoallergenic

Cetaphil Exfoliating Exfoliates Non Irritating Hypoallergenic

β˜… 4.60 (92 reviews)
$16.06
Gaoy Including Uv Led Soak Off Nail Polish Manicure

Gaoy Including Uv Led Soak Off Nail Polish Manicure

β˜… 4.40 (92 reviews)
$9.99
Spongeables Exfoliation Therapeutic Aromatherapy Exfoliating

Spongeables Exfoliation Therapeutic Aromatherapy Exfoliating

β˜… 4.40 (91 reviews)
$6.01
Schick Sensitive Refill Guards Refills

Schick Sensitive Refill Guards Refills

β˜… 4.70 (91 reviews)
$26.99
Olay Regenerist Detoxifying Exfoliator Packaging

Olay Regenerist Detoxifying Exfoliator Packaging

β˜… 4.70 (91 reviews)
$39.98
 /Es/Earthlite Fundas Desechables Reposacabezas Faciales

/Es/Earthlite Fundas Desechables Reposacabezas Faciales

β˜… 4.80 (89 reviews)
$24.99
Ducare Professional Synthetic Foundation Blending

Ducare Professional Synthetic Foundation Blending

β˜… 4.70 (89 reviews)
$29.99
Physicians Formula Corrective Multi Colored Translucent

Physicians Formula Corrective Multi Colored Translucent

β˜… 4.60 (88 reviews)
$12.64
Mustache Included Application Coconut Healthy

Mustache Included Application Coconut Healthy

β˜… 4.60 (88 reviews)
$11.97
Hot Tools Artist Black Ionic

Hot Tools Artist Black Ionic

β˜… 4.60 (87 reviews)
$51.30
Arctic Fox Vegan Transylvania Permanent

Arctic Fox Vegan Transylvania Permanent

β˜… 4.30 (86 reviews)
$18.49
Kirks Children Sensitive Fragrance Free Unscented

Kirks Children Sensitive Fragrance Free Unscented

β˜… 4.70 (86 reviews)
$12.62
Head Shoulders Treatment Conditioner Strengthen

Head Shoulders Treatment Conditioner Strengthen

β˜… 4.60 (86 reviews)
$26.99
CANNI Dark Purple Gel Nail Polish, 1Pcs Purple Gel Polish Lavender Color High Gloss Soak Off U V Nail Manicure Salon DIY

CANNI Dark Purple Gel Nail Polish, 1Pcs Purple Gel Polish Lavender Color High Gloss Soak Off U V Nail Manicure Salon DIY

β˜… 4.30 (85 reviews)
$5.39
18.21 Man Made Original Sweet Tobacco 3-in-1 Body Wash, Shampoo, & Conditioner for Men, All Hair & Skin Types, Strengthens and Moisturizes in a Manly Aroma, 18 Fl Oz

18.21 Man Made Original Sweet Tobacco 3-in-1 Body Wash, Shampoo, & Conditioner for Men, All Hair & Skin Types, Strengthens and Moisturizes in a Manly Aroma, 18 Fl Oz

β˜… 4.50 (85 reviews)
$30.00
Bliss Soapy Suds Body Wash

Bliss Soapy Suds Body Wash

β˜… 4.50 (85 reviews)
$35.00
Professional Interchangeable Temperature Adjustments Protective

Professional Interchangeable Temperature Adjustments Protective

β˜… 4.40 (85 reviews)
$35.99
📦

Chapstick Hydration Coconut Flavored Contains

β˜… 4.70 (85 reviews)
$26.50

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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