Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Flymiro Tri-fold Lighted Vanity Makeup Mirror with 3x/2x/1x Magnification, 21Leds Light and Touch Screen,180 Degree Free Rotation Countertop Cosmetic Mirror,Travel Makeup Mirror (Gold)
Schick Hydro Sensitive Razors for Men | 5-Blade Mens Razors for Shaving, 1 Mens Razor Handle with 17 Razor Blades Refills
SheaMoisture Shampoo & Conditioner Set, Jamaican Black Castor Oil | Strengthen & Restore Repair Treatment for Dry, Damaged Hair | Wavy, Coily, Kinky & Curly Hair | Shea Butter, Peppermint & ACV
Scünci Skinny Headbands, No-Damage & Ultra-Flexible, 4 Count
Flymiro Tri-fold Lighted Vanity Makeup Mirror with 3x/2x Magnification,Light up Mirror for Makeup,Touch Screen 21 LEDs,180° Rotation Countertop Cosmetic Mirror,Gifts for Women Mom Teen Girls
Gillette Venus Extra Smooth Swirl Women's Razor Blade Refills - 4 Count
Intensive Eye Cream 1.01 fl oz for dark circles, puffiness, wrinkles, fine lines, bags under eyes, dark spots l Natural wood scent l Glutathione, Collagen, 7 Amino Acids, Adenosine l Korean
Gillette Venus Womens Contour Refills
Loréal Paris Super Blendable Powder Packaging
Spa Luxetique Lavender 10pc Gift Baskets Birthday Gifts for Women | Gift Sets for Women, Bath Sets, Spa Gift Basket for Women, Gifts for Her, Self Care Gift, Bridal Shower Gifts, Tote Bag
Cosmetics Illumination Cream Ounce Medium
EltaMD UV Sport Sunscreen Lotion SPF 50 - Face and Body Sunscreen SPF 50, Water & Sweat Resistant, Zinc Oxide Formula for Active Lifestyles
e.l.f. Ultra Precise Brow Pencil, Dual-Ended, Ultra Fine Tip Defines & Fills Eyebrows, Creamy Formula, Vegan & Cruelty-Free, Neutral Brown
Ogx Ever Straight Brazillian Keratin Therapy
Cremo Rich Lathering Cardamom Papyrus Aromatic
BEDACE Tweezers for Women and Men Facial Hair,Thickened 430 Stainless Steel High Precision and Comfort Slant point Flat Hook tweezer for Eyebrows Ingrown Hair
Burt's Bees Lip Balm - Original Beeswax, Cucumber Mint, Watermelon & Sweet Mandarin, With Responsibly Sourced Beeswax, Tint-Free, Natural Origin Treatment, 4 Tubes, 0.15 oz.
Terviiix Small Flat Iron for Short Hair, 3/10 Inch | Temperature Adjustable, Pencil Flat Iron, Beard Straightening, Tourmaline Ceramic Plates, Dual Voltage
Real Techniques Miracle Complexion Sponge + Case (Packaging May Vary)
Care Chamomile Revitalizing Hydrating Overnight
Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based, Vegan, 16-Free Formula | Opaque, Shiny | 374 Matcha Love | Dark Green Nail Color
Sally Hansen Good.Kind.Pure Geode to Joy Collection - Nail Polish - Precious Stone - 0.33 fl oz
Sally Hansen Good.Kind.Pure Geode to Joy Collection - Nail Polish - Black Stone - 0.33 fl oz
B Tan Dark Self Tanner Tanned
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
