Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Clean & Clear Acne Spot Treatment Gel Cream with 2% Salicylic Acid, Oil-Free Topical Acne Treatment with Witch Hazel for Clinically Proven Results in 1 Day, Fragrance Free, 0.75 fl. oz
Fridababy Straight Detangling Detangles Breakage
Nature Republic Mild & Moisture Aloe Vera Watery Gel (1 PCS) | Hydrating & Moisturizing, Fast-Absorbing Non-Sticky, Aftersun & Aftershave Soothing Gel for Face & Hair, Korean Skincare, All Skin Types
Sheamoisture Intensive Conditioner Moisturizing Conditioner
SkinSmart Antimicrobial Facial Cleanser for Breakouts and Blemishes, 8 oz
Utopia Towels Salon Towels, Pack of 24, 16x27 in, 100% Cotton, White | Highly Absorbent Lightweight Cotton Salon Towels for Hand, Gym & Beauty Care - Soft, Ideal for Spa & Home Hair Care
Nature Republic Mild & Moisture Aloe Vera Watery Gel (2 PCS) | Hydrating & Moisturizing, Fast-Absorbing Non-Sticky, Aftersun & Aftershave Soothing Gel for Face & Hair, Korean Skincare, All Skin Types
OKAY 100% Pure Coconut Oil for Hair & Skin - Coconut Oil for Women & Men, Perfect for Body & Face, for Massage & Moisturizer, Natural - 6 Fl Oz Squeeze Bottle (Pack of 1)
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Utopia Towels, Salon Towel, Pack of 24, Not Bleach Proof, 16 by 27 Inches, Highly Absorbent Cotton Towels for Hand, Gym, Beauty, Spa, and Home Hair Care, Black
Neutrogena Hydro Boost Hydrating Tint Foundation Makeup for Dry Skin, with Hyaluronic Acid, Lightweight Oil-Free Water Gel, Non-Comedogenic, 60 Natural Beige 1.0 fl. oz
Neutrogena Hydro Boost Hydrating Tint Foundation Makeup for Dry Skin, with Hyaluronic Acid, Lightweight Oil-Free Water Gel, Non-Comedogenic 10 Classic Ivory, 1.0 fl. oz
OKAY 100% Pure Coconut Oil for Hair & Skin - Coconut Oil for Women & Men, Perfect for Hair & body, Natural Massage Oil & Moisturizer - 6 fl oz Jar (Pack of 1)
Traininghead 16 inch 100% Real Hair Mannequin Head Training Head Cosmetology Doll Head Manikin Practice Head Hairdresser with Free Clamp Holder Female
Revolution, Loose Baking Powder, Makeup Setting Powder, Long-Lasting Coverage, Mattifies & Reduces Shine, Banana Deep, 1.12 oz
Makeup Zipper Cosmetic Organizer Leopard
Traininghead 100% Real Hair Mannequin Head Training Head Cosmetology Doll Head Manikin Practice Head Hairdresser With Free Clamp Holder Female 14-16 inches
Head & Shoulders Clinical Strength Intensive Itch Relief Anti-Dandruff Shampoo Twin Pack, 1% Selenium Sulfide, 13.5 fl oz Each
Traininghead 100% Real Hair Mannequin Head Training Head Cosmetology Doll Head Manikin Practice Head Hairdresser with Free Clamp Holder Female (10 inches afro hair C)
Easkep 120W UV Light for Nails - UV Nail Lamp with Gloves Kit Nail Dryer Lamp for Gel Nails Professional for Home and Salon
Gemice Travel Bottles for Toiletries, Tsa Approved, Travel Size Containers, BPA Free Leak Proof Tubs Refillable Liquid Accessories for Cometic Shampoo and Lotion Soap
Readaeer Makeup Cosmetic Organizer Storage Drawers Display Boxes Case with 12 Drawers (Black)
Canvalite 10 PCS Nail File Professional Nail Files Reusable Double Sided Emery Board(100/180 Grit) Nail Styling Tools for Home and Salon Use Christmas Gifts for Women
Burt's Bees 100% Natural Moisturizing Lip Balm, Multipack - Original Beeswax, Cucumber Mint, Coconut & Pear and Vanilla Bean with Beeswax & Fruit Extracts - 4 Tubes
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
