Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
18.21 Man Made
Aveeno Positively Radiant Clear Complexion Face Moisturizer, Acne Facial Moisturizer with Soy and Salicylic Acid for Oily Skin, Hypoallergenic Formula, Paraben-Free, Non-Comedogenic, Pump, 4 FL OZ
Dove Body Wash Pump Moisture
CANNI Green Gel Nail Polish, 1Pcs Emerald Dark Green Color Gel Polish Nail High Gloss Soak Off UV French Manicure Salon DIY
Maybelline New York Poreless Translucent
Neutrogena Cleansing Towelettes Alcohol Free Waterproof
Garnier SkinActive Micellar Cleansing Water All-in-1 Cleanser & Waterproof Makeup Remover, 13.5 floz, 2 pack + EcoPads (Packaging May Vary)
Beakey Makeup Brushes Sponge Cleaning
UNICORN SNOT Holographic Face Glitter & Body Glitter Gel | Hair Glitter, Vegan & Cruelty Free, 1.7 oz Silver Glitter (Disco)
Maybelline Concealer Natural Coverage Oil Free
Bath Body Works Cream Ounce
Its 10 Haircare Miracle Product
Lancôme Idôle Eau De Parfum Fragrance Womens Perfume
B Tan Self Tan Mousse Weekend
Nano Titanium 2000-Watt Blow Dryer with Concentrator Nozzle, Professional Grade Ionic Corded Styling Tool for Hair
Coochy Rash Free Conditioner Moisturizing Sensitive
Beetles Gel Polish Colors Manicure
Cuccio Vanilla Cuticle Revitalizer Complex
Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
Needcrystals Microdermabrasion Exfoliator Blackheads Blemishes
Babylisspro Nano Titanium Plated Straightening Count
Babylisspro Nano Titanium Plated Straightening Iron
Beetles Gel Polish Orange Manicure
Apple Cider Vinegar Shampoo Conditioner
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
