Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Laura Geller New York Dermatologist
Laura Geller York Baked Blush N Brighten
B&Q Wispy Lash Clusters B02, Natural Eyelash Clusters 156PCS for All-Day | DIY Cluster Eyelash Extensions,Cat Eye Individual Lashes,Soft Wide Band Cluster Lashes 8-18mm for Beginner Friendly 5-7 Day
Neutrogena Oil-Free Acne Face Wash with 2% Salicylic Acid, Daily Exfoliating Scrub & Acne Treatment for Oily, Acne-Prone Skin, Clears Breakouts & Blackheads, 4.2 fl. oz
40 Pcs Hair Scrunchies Velvet Elastic Hair Bands Scrunchy Hair Ties Ropes Scrunchie for Women or Girls Hair Accessories - 40 Assorted Colors
Makeup Brushes BS-MALL Premium Synthetic Foundation Powder Concealers Eye Shadows Makeup 14 Pcs Brush Set, Rose Golden, with Case (Black)
Aveeno Soothing Sensitive Lavender Sulfate Free
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set
Revlon Colorstay Ultra Hydrating High Impact Formulated
Spa Luxetique Spa Gift Set, Bath Gift Set for Women, 10 Pcs Rose Bath Set, Pink Tote Gift Bag with Shower Gel, Bubble Bath, Body Lotion, Hand Cream, Christmas Beauty Gifts for Women
Covergirl Advanced Radiance Age Defying Foundation
18 Colors Capsule Pills Lipstick Mini Lip-Stick Set, Long Lasting Mini Matte Lipstick Lip Stain Lip Tint - Labiales Mate 24 Horas Originales, Cute Dark Red Matte Lipsticks Set for Women
EcoTools Dry Body Brush, Cruelty-Free Bristles Exfoliate & Smooth Skin, Dry Brushing Removes Flaky Skin, May Help Improve Circulation & Tone, Vegan & Cruelty-Free, 1 Count
Cantu Sulfate-Free Cleansing Cream Shampoo with Shea Butter for Natural Hair, 13.5 oz
Wooden Cotton Bamboo Double Biodegradable
COVERGIRL Advanced Radiance Age-Defying Foundation Makeup, Buff Beige, 1 oz (Packaging May Vary)
Oneleaf Hair Comb Stylists Professional Styling Comb Set Variety Pack Great for All Hair Types & Styles, Colorful
Oneleaf Styling Hair Comb 10PCS Hair Stylists Professional Styling Comb Set Variety Pack Great for All Hair Types & Styles
LAURA GELLER NEW YORK Baked Blush-n-Brighten for Mature Skin - 07 Sunlit Rose - Powder Blush Won't Settle into Fine Lines - Buildable Natural Finish – Longlasting Formula - Made in Italy
Makeup Brushes DUAIU 15PCs Marble Makeup Brush Set Premium Synthetic Kabuki Powder Blush Contour Foundation Concealer Eyeshadow Brushes with Makeup Sponge Make up Tool A Grey
Philips Norelco Genuine Bodygroom Replacement Trimmer/Shaver Foil, BG2000/40
Fiora Naturals Hair Detangling Brush for Women - Detangler Hair Brush w/Flexible Soft Bristles- Gently Glides Through Tangles - Curly, Fine, Dry and Shower Wet HairBrush, cepillo para cabello - Green
Palmer's Leave-In Conditioner Spray, Coconut Oil Moisture Boost (8.5 Oz) | Moisture Boost Style Protectant for Dry, Damaged Hair, Instantly Detangles, Hydrates & Strengthens Textured & Curly Hair
Australian Gold Dark Tanning Accelerator Lotion With Bronzer, 8 Ounce, New Package Same Formula, B003GX5SSC
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
