Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Whaline Spa Facial Headband 4 Packs Head Wrap Terry Cloth Headband Adjustable Stretch Towel for Bath, Makeup and Sport (Yellow)
Essie Salon Quality Polish Fuchsia Watermelon
Essie Salon Quality Polish 8 Free Surfer
Essie Salon Quality Polish 8 Free Cab Ana
Essie Polish Glossy Finish Smokin
Essie Polish Glossy Finish Bahama
2 x L'Oreal Paris Telescopic High Precision Flexible 8ml Mascara - Black
essie Nail Polish, Salon-Quality Bright Purple Nail Polish, Vegan, Play Date, 0.46 fl oz
essie Nail Polish Glossy Shine Finish lilacism 0.46 fl oz
SO COZY Kids 2-in-1 Detangler & Leave In Conditioner Spray, 8 Fl Oz | Helps Quickly Detangle & Condition with Keratin, Soy Protein & Kiwi Extract, All Hair Types, Paraben & Sulfate-Free
Hanging Toiletry Canvas Toiletries Organizer
SO COZY Kids 2-in-1 Detangler & Leave In Conditioner Spray, 5.2 Fl Oz | Helps Quickly Detangle & Condition with Keratin, Soy Protein & Kiwi Extract, All Hair Types, Paraben & Sulfate-Free
Beetles Builder Gel for Nails,0.51 oz Clear 8 in 1 Strengthening, Thickening and Building Instant Apex,Beginners Friendly & DIY Salon Manicure, Gifts for Women, LED & UV Lamp Needed
SoCozy 2-in-1 Detangler & Leave In Conditioner Spray (8 Fl Oz, Pack Of 2) - Hair Detangler & Conditioner for Kids with Keratin, Soy Protein & Kiwi Extract
Essie Nail Polish Collection Periwinkle
Gillette Venus Extra Smooth Womens Razor Blade Refills, 4 Count, Designed for a Close, Smooth Shave
SheaMoisture 100% Pure Shea Oil for Hair & Skin 1.6oz | For dry hair and skin - deeply nourishes and softens with lightweight 100% Pure Shea Oil.
Shea Moisture Coconut & Hibiscus Curl & Style Milk 8oz | For thick, curly hair - hydrates, defines curls, and tames frizz with Coconut Oil, Neem Oil and Silk Protein.
200 PCS Disposable Eyelash brush Mascara Wands Spoolies for Eye Lash Extension, Eyebrow and Makeup (Black&Rose red)
Dermend Arnica Bruise Cream with Vitamin K – Bruise Cream for Thin & Mature Skin – Moisturizing Formula with Retinol, Ceramides & Arnica Oil – Dermatologist Recommended – 4.5 oz
African Pride Moisture Miracle Pre-Shampoo Hair Detangler with Aloe & Coconut Water | Minimizes Breakage, Hydrates & Strengthens | Pre-Poo Treatment for Natural Coils & Curls | 12 oz.
TIGI Bed Head Urban Antidotes Resurrection Shampoo and Conditioner for Damaged Hair 25.36 fl oz 2 count
Waterproof Facial Cleansing Spin Brush Set with 5 Exfoliating Brush Heads - Electric Face Scrubber Cleanser Brush by CLSEVXY - Face Brush for Gentle Exfoliation and Deep Scrubbing
Head & Shoulders Anti-Dandruff Shampoo with 1% Selenium Sulfide, Clinical Strength Advanced Oil Control Twin Pack, Seborrheic Dermatitis Relief, Oily Scalp, 13.5 Fl Oz Each
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
