Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Chi Ceramic Titanium Hairstyling Iron
Maybelline New York Ultra-Liner Liquid Liner, Waterproof, Black 135L-01 , 0.25 fl oz (7.3 ml)
Buruis Toiletry Cosmetics Toiletries Water Resistant
Lubriderm Advanced Moisturizing Hydration Non Greasy
Vaseline Illuminate Shimmering Illuminates Finishing
Element Tattoo Supply Tattoo Ink Black Professional Tattooing Human Skin
Element Tattoo Supply Nighthawk Black Tattoo Ink Permanent
Azzaro Most Wanted Parfum Fragrance
Paris Nourishing Strengthening Treatment Enriched
Spice Deodorant 2 25oz Sport Solid
Gillette Venus Embrace Refill Cartridges
Dove Antiperspirant Deodorant Protection Packaging
modelones Gel Nail Polish Set, 6 Colors Winter Dark Nude Brown Gel Polish Glitter Pearl Cinnamon Tawny Orange Cherry Mocha Nail Polish All Skin Tones Soak OFF LED Nail Art DIY Gift
Sheamoisture Beard Care Conditioner Natural Maracuja
Deweisn Rechargable Batteries Portable Cosmetic
Old Spice Endurance Anti Perspirant Deodorant
Home Health Original Castor Oil, Promotes Healthy Hair And Skin, Natural Skin Moisturizer - Pure, Cold Pressed, Non-GMO, Hexane-Free, Solvent-Free, Paraben-Free, Vegan - 16 fl oz
/Es/Marruecos Mascarilla Hidratante Tratamiento Acondicionador
Seamless Ponytail Headband Scrunchies Accessories
Bare Minerals Original Foundation Medium
Toiletry Water Resistant Toiletries Accessories Cosmetics
Design Essentials Retention Detangling Conditioning
TresemmΓ© Moisturizing Conditioner Professional Salon Healthy
Vaseline Blueseal Petroleum Jelly Original
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.