Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Chi Ceramic Titanium Hairstyling Iron

Chi Ceramic Titanium Hairstyling Iron

β˜… 4.60 (105 reviews)
$130.05
Maybelline New York Ultra-Liner Liquid Liner, Waterproof, Black 135L-01 , 0.25 fl oz (7.3 ml)

Maybelline New York Ultra-Liner Liquid Liner, Waterproof, Black 135L-01 , 0.25 fl oz (7.3 ml)

β˜… 4.30 (104 reviews)
$22.89
Buruis Toiletry Cosmetics Toiletries Water Resistant

Buruis Toiletry Cosmetics Toiletries Water Resistant

β˜… 4.50 (104 reviews)
$16.99
Lubriderm Advanced Moisturizing Hydration Non Greasy

Lubriderm Advanced Moisturizing Hydration Non Greasy

β˜… 4.70 (104 reviews)
$23.30
Vaseline Illuminate Shimmering Illuminates Finishing

Vaseline Illuminate Shimmering Illuminates Finishing

β˜… 4.60 (104 reviews)
$9.50
Element Tattoo Supply Tattoo Ink Black Professional Tattooing Human Skin

Element Tattoo Supply Tattoo Ink Black Professional Tattooing Human Skin

β˜… 4.60 (104 reviews)
$15.99
Element Tattoo Supply Nighthawk Black Tattoo Ink Permanent

Element Tattoo Supply Nighthawk Black Tattoo Ink Permanent

β˜… 4.60 (104 reviews)
$9.99
Azzaro Most Wanted Parfum Fragrance

Azzaro Most Wanted Parfum Fragrance

β˜… 4.60 (104 reviews)
$145.00
Paris Nourishing Strengthening Treatment Enriched

Paris Nourishing Strengthening Treatment Enriched

β˜… 4.60 (104 reviews)
$16.35
Spice Deodorant 2 25oz Sport Solid

Spice Deodorant 2 25oz Sport Solid

β˜… 4.60 (103 reviews)
$8.20
Gillette Venus Embrace Refill Cartridges

Gillette Venus Embrace Refill Cartridges

β˜… 4.80 (103 reviews)
$22.94
Dove Antiperspirant Deodorant Protection Packaging

Dove Antiperspirant Deodorant Protection Packaging

β˜… 4.70 (103 reviews)
$21.72
modelones Gel Nail Polish Set, 6 Colors Winter Dark Nude Brown Gel Polish Glitter Pearl Cinnamon Tawny Orange Cherry Mocha Nail Polish All Skin Tones Soak OFF LED Nail Art DIY Gift

modelones Gel Nail Polish Set, 6 Colors Winter Dark Nude Brown Gel Polish Glitter Pearl Cinnamon Tawny Orange Cherry Mocha Nail Polish All Skin Tones Soak OFF LED Nail Art DIY Gift

β˜… 4.40 (103 reviews)
$7.99
Sheamoisture Beard Care Conditioner Natural Maracuja

Sheamoisture Beard Care Conditioner Natural Maracuja

β˜… 4.70 (103 reviews)
$45.99
Deweisn Rechargable Batteries Portable Cosmetic

Deweisn Rechargable Batteries Portable Cosmetic

β˜… 4.50 (103 reviews)
$27.99
Old Spice Endurance Anti Perspirant Deodorant

Old Spice Endurance Anti Perspirant Deodorant

β˜… 4.60 (103 reviews)
$15.98
Home Health Original Castor Oil, Promotes Healthy Hair And Skin, Natural Skin Moisturizer - Pure, Cold Pressed, Non-GMO, Hexane-Free, Solvent-Free, Paraben-Free, Vegan - 16 fl oz

Home Health Original Castor Oil, Promotes Healthy Hair And Skin, Natural Skin Moisturizer - Pure, Cold Pressed, Non-GMO, Hexane-Free, Solvent-Free, Paraben-Free, Vegan - 16 fl oz

β˜… 4.70 (102 reviews)
$13.18
 /Es/Marruecos Mascarilla Hidratante Tratamiento Acondicionador

/Es/Marruecos Mascarilla Hidratante Tratamiento Acondicionador

β˜… 4.40 (102 reviews)
$18.49
Seamless Ponytail Headband Scrunchies Accessories

Seamless Ponytail Headband Scrunchies Accessories

β˜… 4.70 (102 reviews)
$6.29
Bare Minerals Original Foundation Medium

Bare Minerals Original Foundation Medium

β˜… 4.70 (101 reviews)
$39.50
Toiletry Water Resistant Toiletries Accessories Cosmetics

Toiletry Water Resistant Toiletries Accessories Cosmetics

β˜… 4.50 (101 reviews)
$5.97
Design Essentials Retention Detangling Conditioning

Design Essentials Retention Detangling Conditioning

β˜… 4.70 (101 reviews)
$32.00
TresemmΓ© Moisturizing Conditioner Professional Salon Healthy

TresemmΓ© Moisturizing Conditioner Professional Salon Healthy

β˜… 4.70 (101 reviews)
$10.74
Vaseline Blueseal Petroleum Jelly Original

Vaseline Blueseal Petroleum Jelly Original

β˜… 4.70 (100 reviews)
$9.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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