Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
rosenice Gua Sha Facial Tools Guasha Tool Gua Sha Jade Stone Manual Massage Sticks for Jawline Sculpting and Puffiness Reducing for Face Body Tensions Reduce Festive Gifts
8 Pairs Cottonnerie Original Cotton Gloves for Dry Hands Sleeping, Moisturizing Gloves Overnight, Hand Moisturizer Gloves, Moisture Gloves for Dry Hands Overnight, Sleeping Gloves, Medium
Pantene Sulfate Free Shampoo and Conditioner Set, Rose Water, Soothing and Moisturizing, Infused with Vitamin B5, for all Hair Types, Safe for Color Treated Hair, Pro-V Blend, 17.9 Fl Oz Each, 2 Pack
Okeeffes Healthy Treatment Extremely Cracked
American Crew Shampoo, Conditioner & Body Wash for Men, 3-in-1, Tea Tree Scent, 33.8 Fl Oz
Conair Curling Iron, Double Ceramic, 1 1/4-in. Width, White/Rose Gold | 4.75" hair curler and hair waver for every hair type with 30 heat settings, built-in heat protection, and auto-off
The Naked Bee Moisturizing Hand and Body Lotion, enriched with Orange Blossom(45 ml), Citron & Honey (1.5 oz), Coconut & Honey (1.5 fl oz), 3 Pack
Amazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
Colorstay Pressed Longwearing Fragrance Free Noncomedogenic
COVERGIRL Continuous Color Lipstick, Iced Mauve 420, 0.13 Ounce Bottle
The Naked Bee Coconut & Honey Collection, 1 Pack
Professional Pedicure Foot File, Colossal Stainless Steel Detachable Foot Scrubber, Hard Skin Removers Pedicure Rasp for Wet and Dry Feet
Aofmee Bath Bombs, 6pcs Bubble Bath Bomb for Girls, Handmade Fizzies Bathbombs for Women, Natural Organic Kids Spa Kit, Non Toxic Bath Kit for Teens, Gift Set for Mother Birthday Christmas Easter
American Crew Shampoo, Conditioner & Body Wash for Men, 3-in-1, Tea Tree Scent, 15.2 Fl Oz
Hair Brush for Men and Women, 4Pcs Brush and Comb Set Detangling All Hair | Paddle brush, Styling brush, Wide-tooth & tail comb, Anti-static, Soft bristles gently detangle, Massage scalp, Boost shine
4Pcs Detangling Brush Set for Women - Paddle Brush for Wet or Dry Straight, Long, Thick, Curly, Natural Hair, No More Tangles (Pink)
Covergirl Continuous Color Lipstick Iceblue
INFINITIPRO BY CONAIR Rose Gold Titanium 1 1/2-Inch Curling Iron, 1 ½ inch barrel produces soft waves – for use on medium and long hair
Degree Advanced Protection Antiperspirant Deodorant Sheer Powder for 72-Hour Sweat & Odor Control for Women, with Body Heat Activated Technology, 2.6 oz
Degree Advanced Antiperspirant Deodorant 4 count 72-Hour Sweat & Odor Protection Shower Clean Antiperspirant for Women with MotionSense Technology 2.6 oz
Revlon Colorstay Ultimate Liquid Lipstick
Covergirl Continuous Lipstick Smokey Packaging
CÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip
Pantene Conditioning Detangler Spray, Pro-V Repair & Protect, Nutrient Boost for Damaged Hair, Antioxidant Enriched, Leave-In Conditioner, Smooth & Shine, Sulfate-Free, 8.5 Fl Oz, 3 Pack
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
