Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Carolina Herrera Herrera For Men - Sophisticated Fragrance - Sensual And Elegant For The Adventurous Spirit - Woody Floral Musk Scent - Opens With Top Notes Of Neroli And Citrus - Edt Spray - 3.4 Oz
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Moisturizing Shine, Acai Glaze (Sheer Black Cherry)
Christian Dior Rouge Dior Forever Liquid Matte - 100 Forever Nude Look Lipstick Women 0.2 oz
Instanatural Vitamin Moisturizer Cream Hyaluronic
Everyone 2-in-1 Lotion for Hands/Body, 32 ounce (Pack of 2) Coconut and Lemon made with Essential Oils for Men and Women
Tea Tree Special Shampoo 2 5
HEIMISH All Clean Balm 4.0fl.oz/120ml - Cleansing Balm, Waterproof Makeup Remover, Face Cleanser, Oil Based Cleanser, Korean Skincare with Natural Aroma Oil, Vegan, For All Skin Types
Old Spice Deodorant Mens Endurance
Viviscal Thickening Shampoo, Formulated With Biotin And Keratin, Fortified With Marine Collagen And Seaweed Extract, Strengthens And Reduces Breakage, Healthier Looking Hair 250ml (8.45 fl. oz.)
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair, Anti-Brassiness, Moisturizing, Color-Safe, Silver & Glowing, Corrects Yellow Tones, 12.8 Fl Oz Each, 2 Pack
The Hair Diagram - Bold Hold Active Reloaded - Strong Hold Glue for Wigs and Hair Systems - Invisible Bonding - Formulated for Oily Skin - Non Toxic - Humidity Resistant & Water- Resistant -1.3oz
Paris Superior Preference Permanent Lightest
MAKI YIKA Dark Purple Lipstick for Women Color Stay Long Lasting Lipsticks Burgundy Matte Liquid Lipstick Berry Cruelty-Free Lip Color, Cranberry
Cerave Hydrating Cleansing Non Soap Alternative
RawChemistry For Her A Pheromone Infused Perfume, for Her - Elegance, Extra Strength Formula 1 oz.
Astra Platinum Double Safety Blades
NIVEA Creme Face, Hand and Body Moisturizer Cream, Rich Body Cream for Dry Skin with Provitamin B5, Fast-Absorbing and Non-Comedogenic, For Daily Use on All Skin Types, 16 Oz Jar
Olaplex Bond Smoother 3 3 Fl
Gillette Fusion Proglide Refills Razors
Salerm Leave Conditioner Protein Ounce
e.l.f. Putty Color-Correcting Eye Brightener, Under-eye Brightener & Primer Reduces Appearance Of Dark Circles, Vegan & Cruelty-Free, Fair
Wandering Nature Makeup Bag, Travel Make Up Bag with Divider, Makeup Case Organizer for Women in Fabric, White
Manicure Professional Clippers Pedicure Stainless
Cleansing Shampoo for Dry Scalp Care - Cedarwood and Rosemary Shampoo for Men and Flaky Scalp Moisturizer with Tea Tree Oil for Oily Scalp - Deep Clarifying Shampoo for Build Up with Rosemary Oil
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
