Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Loréal Paris Beautifier Moisturizer Medium
Beard Kit Anniversary Valentines Boyfriend
Sensitive Dermatologist Recommended Broad Spectrum Protection Water Resistant
Mynena Light Cool Pink Matte Liquid Lipstick | Long-Lasting Comfort | Smudge-Proof Transfer-Resistant | Full Coverage Non-Drying | Vegan & Cruelty-Free | All-Day Wear Lip Color | Clara
UCANBE 15 Color Eyeshadow Palette – Shimmer Matte Glitter Metallic Cool Tones Shades in White, Blue, Green, Mint, Teal, Navy – High Pigmented Blendable Eye Makeup Palette Kit
Physicians Formula Palette Blushing Natural
Revlon ColorSilk Permanent Hair Color, 100% Gray Coverage Dye Kit, Ammonia-Free, Keratin and Amino Acids, Blonde Shades, 74 Medium Blonde (Pack of 3)
Eos Cashmere Moisture Lightweight Non Greasy
Garnier Nutrisse Nourishing Raspberry Packaging
Eucerin Advanced Repair Foot Cream for Dry Feet and Heels, Repairs Very Dry, Rough Skin, Fragrance Free, Non Greasy, Fast Absorbing, Travel Size Lotion, 3 Oz Tube, Pack of 3
Makartt Required Application Manicure Pedicure
MAMAEARTH Milky Soft Body Lotion with Oats, Milk & Calendula 13.53 Fl Oz (400ml)
essie Nail Polish, Salon-Quality Green Nail Polish, Be Them All, Vegan, This and That, 0.46 fl oz
Jergens Ultra Healing Moisturizer Ounces
Aquaphor Advanced Therapy Ointment Protectant
Eos Visibly Soft Balm Sphere
evpct 20 Colors Liquid Matte Lipstick Set Lip Stick Stain Packs Matte for Dark Skin Women,Dark Red Mat Matt Long Lasting Original 24 Hour lipstick lapiz labiales mate 24 horas originales mate
2pcs TLM Color Changing Foundation Liquid with 2 Brushes and 2 Cosmetics Sponge Flawless Full Coverage Natural Color Face Primer Base Makeup 30ml
ColourPop Going Coconuts Eyeshadow Palette - Cool-Toned Neutral Eyeshadow Palette with Ultra-Velvety and Silky Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)
Amazon Basics Liquid Refill Triclosan Free
eos Cashmere Whipped Oil Body Butter, Vanilla Cashmere, 72 Hour Weightless Moisture For Dry Skin, Rich Formula and Deep Hydration, Body Care, 10 oz
Under Eye Mask Patches Puffy
Beetles Gel Polish Poppy Manicure
Beetles Gel Polish Tangerine Manicure
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
