Beauty & Personal Care Market Intelligence
Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Intrinsics Petite Silken Wipes (200 Count) – 2x2 4-Ply Low-Absorbency Silk Cotton Pads | Hypoallergenic Lint Free Facial Wipes | Esthetician Supplies for Makeup, Skincare, Nails, and Spa Use
Dermora Golden Under Patches Pairs
Beetles Gel Polish Manicure Christmas
Covergirl Trunaked Palette Expansion Shadow
BetterYou Magnesium Mineral Bath Flakes - Mineral Bath Salts with Magnesium Chloride - Foot Bath or Body Bath Soak - Safe On Sensitive Skin - 2.3 lb
Armaf Club Nuit Edp Women
Degree Men Ultraclear Antiperspirant Deodorant
SWEETV Light Rose Gold Wedding Clip Rhinestone Bridal Comb Barrette - Handmade Flower Clip Head Pieces for Women
Beetles Diamond Gel Polish Manicure
Panasonic Mens Shaver Replacement Blades Es Lv90、es Lv50、es Lv72、es Lv52、es Sv61、es Lv94
Beetles Hot Pink Gel Nail Polish - Luminous Pink Gel Polish 15ml Glow in the Dark Pink Valentines Soak Off Uv LED Nail Lamp Nail Art Manicure Salon DIY Home Valentines for Women Girls
Ontaki Beard & Mustache Scissors for Men - 5.5" Japanese Steel, Black - Precision Sharp Blades, Ergonomic Finger Rest & Adjustable Tension Screw for Perfect Trimming - Beard Scissors for Men
Dove Body Wash Deep Moisture
Beard Club Straight Razor for Men, Shaving Gel & Aftershave for Men – Hydrating Mens Shave Cream, Soothing After Shave Lotion & Navajas Para Barbero - Barber Straight Edge Razor Kit - Gift Kit
Maybelline Loose Finishing Powder Dark
L Girl Conceal Concealer Beautiful
Lip Smacker Marvel Single Avenger
Dove Body Moisture Gentle Bodywash
docolor Neutral Eyeshadow Palette 9 Colors Nude Brown Eyeshadow Palette Eye Shadow Palette Makeup Palettes with Velvety and Silky Finishes Highly Pigmented Mattes Shimmers Glitter Eye Makeup Palettes
Bath Body Works Japanese Fragrance
Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, PL2 Ultra Light Platinum (Mascarpone Crème), 1 Count
/Es/Maybelline Maquillaje Altamente Pigmentado Hidratante
Badger Healing Balm, Hard Working Hands Cream, Organic Hand Cream for Dry Cracked Hands, Long Lasting Hand Moisturizer/Dry Hands Treatment, 2 oz Tin
The Hair Diagram - Bold Hold Extreme Creme Reloaded - Strong Hold Glue for Lace Front Wigs and Hair Systems - Invisible Bonding - Non Toxic - No Odor or Latex - Humidity & Water Resistant- 1.3oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
