Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Dial Body Wash, Refresh & Renew Spring Water, 23 Fl Oz (Pack of 3), Hydraclean Complex & Vitamin E, Gentle, Leaves Skin Feeling Nourished, Dermatologist-Tested, No Parabens & Sulfates
Probelle Double Sided Multidirectional Nickel Foot File Callus Remover - Immediately Reduces calluses and Corns to Powder for Instant Results, Safe Tool (Pink)
5PCS Blackhead Remover Comedone Extractor, Curved Blackhead Tweezers Kit, Professional Stainless Pimple Acne Blemish Removal Tools Kit for Manual
Ucanbe Eyeshadow Palette Halloween Cosmetic
Lime Crime Unicorn Hair Dye Full Coverage, Anime (Candy Blue) - Vegan and Cruelty Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Blue Hair Dye With Sugary Citrus Vanilla Scent
Lime Crime Unicorn Hair Dye Full Coverage, Mystic (Electric Blue) - Vegan and Cruelty Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Blue Hair Dye With Sugary Citrus Vanilla Scent
Makartt 100/180 Grit Nail Files, 10PCS Zebra Emery Boards for Nails
Brylcreem 3-in-1 Original High Shine Men's Hair Cream for Styling, Strengthening, and Conditioning, Alcohol-Free, 5.5 Ounce
Hair Cutting Scissors Kits, 10 Pcs Stainless Steel Hairdressing Shears Set Professional Thinning Scissors For Barber/Salon/Home/Men/Women/Kids/Adults Shear Sets
emissary Men's Toiletry Bag, Leather and Canvas Travel Toiletry Bag, Dopp Kit for Men, Travel Bathroom Bag Men's Shaving Kit, Travel Kit Small Bags for Men, Shaving Bag for Travel Accessories (Black)
Dove Clinical + Care Antiperspirant Deodorant Stick for Women, 96H Clinical Strength Sweat & Odor Protection, With Nourishing Serum, Original Clean with Fresh Scent, 1.7 oz
Lifestance Waxing Kit for Women & Men - L2 Digital Wax Pot Warmer | Brazilian & Bikini Hair Removal Kit with 14.1oz Hard Wax Beads & 42 Accessories, Professional for Face, Leg, Eyebrow
Finishing Touch Flawless Contour Vibrating Facial Roller & Massager, Rose Quartz
300 Disposable Spoolies Mascara Eyelash Wands Brush for Eyelash Extension Eyebrow and Makeup Color Tbestmax
Burt's Bees Back To School Gift Ideas, Lip Balm - Original Beeswax 12 Count Pack in Bulk, Lip Moisturizer With Responsibly Sourced Beeswax, Natural Origin Conditioning Lip Treatment, 12 Tubes, 0.15 oz
Olay Retinol Night Cream for Women, MAX, Anti-Aging Face Mousturizer, Fragrance-Free, Non Greasy - Anti-Wrinkle, Smooth Fine Lines, Hydrating Skin Care - Triple Collagen Cream, Niacinamide, 1.7oz
Revlon ColorSilk Hair Color 70 Medium Ash Blonde 1 Each (Pack of 2)
Kate Blanc Cosmetics Castor Oil Organic for Hair, Lashes, Face, Skin (2oz) | 100% Pure, Cold Pressed, Hexane Free Hair Oil in Glass Bottle. Lash Serum for Thicker-Looking Eyelashes & Eyebrows
Neutrogena Makeup Remover Wipes for Face Daily, Fragrance-Free, Gently Removes Oil, Dirt, and Waterproof Makeup in a Simple Fully Plant-Based Cloth, 25 ct
300 Disposable Mascara Wands Eyelash Brush Spoolies for Eye Lash Extension, Eyebrow and Makeup Crystal Tbestmax
Dr. Bronner's - Pure-Castile Bar Soap (Baby Unscented, 5 ounce) - Made with Organic Oils, For Face, Body and Hair, Gentle for Sensitive Skin and Babies, No Added Fragrance, Biodegradable, Vegan
Cetaphil Sensitive Combination Fragrance Hypoallergenic
Gifts For Women Gift Basket for Women– 9 Piece Set of Vanilla Coconut Home Spa Set, Luxurious Gifts for Her, Bath and Body Sets Includes Fragrant Lotions, Large Bath Bombs, Coconut Oil
Eyeshadow Palette Pigmented Glitter Metallic
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
