Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Olaplex NΒΊ.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily, Curly, Straight, and Wavy
Burt's Bees Classics Gift Set, 6 Products in Giftable Tin | Cuticle Cream, Hand Salve, Lip Balm, Res-Q Ointment, Hand Repair and Foot Cream, Skin Care Essentials
Paul Mitchell Extra Body Volumizing Volumizes
Vorspack Canvas Travel Toiletry Bag for Men, Medium, Black | Water-Resistant Travel Bag for Toiletries, Large Capacity, Organized Compartment, Suitable for Shaving, Grooming, Accessories
420J2 Stainless Steel Nail Clipper Set for Thick Nails with Nail File
Degree Clinical Strength Antiperspirant Deodorant Original Soft Solid 96-Hour Sweat and Odor Protection 5x Types of Sweat 1.6 oz
Wobe 1.8" Hairdressing Double Prong Curl Clips, 50pcs Metal Alligator Clips Hairpins for Hair Bow Great Pin Curl Clip, Styling Clips for Hair Salon, Barber (Gold)
Right Guard Defense Antiperspirant Deodorant
Evpct Lipstick Pigmented Waterproof Blendable
BestMassage Massage Bed Portable Massage Table 24 inch Wide Lash Bed Height Adjustable 2 Folding Spa Table with Non-Woven Bag for Spa Footmassage Facial CareSpa Tattoo
Schwarzkopf Professional Igora Royal Permanent Hair Color, 8-77, Light Blonde Copper, 60 Gram
RECIPE Infinite UV Shield Sunscreen, SPF 100 Broad Spectrum, Korean Sunscreen, Korean Skin Care, Korean SPF, Lightweight Dry-Touch Lotion, 1.69 oz
Amazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Dermatologist-Tested, pH Balanced, Citrus, 50 Fl Oz (Pack of 2) (Previously Solimo)
Maxpearl Digital Waxing Kit - Women Men Hard Wax Melt Warmer Kit for Hair Removal - Sensitive Skin, Eyebrows, Face, Underarms, Brazilian, Bikini, Legs | Precise Temperature Control, Home Hair Removal Wax Warmer with Hard Wax Beads for Sensitive Skin, Face,Brazilian, Underarms
Ralph Lauren Polo Blue Eau de Toilette - Fresh Citrusy Cologne for Men
Clear Hair ElasticsοΌBEBEEPOO 2500pcs Rubber Bands for Hair, Clear Mini Elastic Rubber Hair Bands, Small Hair Tties - STRONG - REUSEABLE
INFUSIUM 23 Orginal Formula Pro-Vitamin Leave-In Hair Treatment 33.8 oz
Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77, Medium Blonde Copper Extra, 60 Gram
DRMTLGY Microdermabrasion Scrub | Gentle Facial Exfoliating Scrub | Dull skin renewal, Rough texture smoothing, Pumice exfoliation, Polished finish, Gentle exfoliation
Dr Bronners Pure Castile Liquid Soap
Irish Spring Men's Body Wash Pump, Original - 32 Fluid Ounce
Bememo 3456 Pcs Crystals Diamond Rhinestones AB Clear Flat Back Round Gems Flatback Glass Mixed Size Crystals Gems for Crafts Clothes Shoes Makeup Bags Decor, 6 Sizes(Pink)
Schwarzkopf Professional Igora Royal Hair Color, 7-55, Medium Blonde Gold Extra, 60 Gram
Pure Carrier Oils for Essential Oils - DIY Skin Care Set with Hair Oils Skin Oils for Body Care Moisturizers for Face and Body plus Nail Care - Anti Aging Skin Care DIY Beauty Products Carrier Oil Set
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
