Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Southern Natural Goat Milk Soap Bar - Oatmeal Milk & Honey 3 Pack - For Dry Sensitive Skin. Natural, Handmade Soap For Men, Women, Kids, Face & Body

Southern Natural Goat Milk Soap Bar - Oatmeal Milk & Honey 3 Pack - For Dry Sensitive Skin. Natural, Handmade Soap For Men, Women, Kids, Face & Body

β˜… 4.60 (37 reviews)
$24.99
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Mysore Sandal Soap 150g Pack

β˜… 4.60 (37 reviews)
$8.25
YGDZ Elastic Hair Bands, Colorful Toddler Hair Accessories for Girls, Baby, Mini Rubber Bands for Hair, Small Hair Ties Set, Christmas Stuffers Xmas Gift, Hair Accessories for Teen Girls, Kids

YGDZ Elastic Hair Bands, Colorful Toddler Hair Accessories for Girls, Baby, Mini Rubber Bands for Hair, Small Hair Ties Set, Christmas Stuffers Xmas Gift, Hair Accessories for Teen Girls, Kids

β˜… 4.50 (37 reviews)
$8.09
The Lip Bar

The Lip Bar

β˜… 4.60 (36 reviews)
$14.52
Kitsch Pro Dermaplaning Tool Set

Kitsch Pro Dermaplaning Tool Set

β˜… 4.40 (36 reviews)
$8.99
Kitsch Dermaplaning Facial Removal Eyebrow

Kitsch Dermaplaning Facial Removal Eyebrow

β˜… 4.40 (36 reviews)
$9.99
Christian Dior Rouge Dior Forever Liquid Matte - 558 Forever Grace Lipstick Women 0.2 oz

Christian Dior Rouge Dior Forever Liquid Matte - 558 Forever Grace Lipstick Women 0.2 oz

β˜… 4.40 (36 reviews)
$80.00
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medicube Facial Cleanser Zero Foam Cleanser | Daily Gentle Cleansing Foam for Sensitive Skin | Excess Sebum Control, Hydration, Pore Minimization | Korean Skincare, 4.23 oz

β˜… 4.70 (36 reviews)
$14.90
Lavanila Pure Vanilla Deodorant for Women 2-Pack (2 Oz Each) - Natural Aluminum Free Solid Stick Deodorant, Made In USA, Vegan

Lavanila Pure Vanilla Deodorant for Women 2-Pack (2 Oz Each) - Natural Aluminum Free Solid Stick Deodorant, Made In USA, Vegan

β˜… 4.30 (36 reviews)
$23.98
Epsoak Epsom Magnesium Sulfate Resealable

Epsoak Epsom Magnesium Sulfate Resealable

β˜… 4.80 (35 reviews)
$33.99
Softsheen Carson Shining Conditioning Braiding Twisting

Softsheen Carson Shining Conditioning Braiding Twisting

β˜… 4.40 (35 reviews)
$4.48
Paris Stylist Definer Waterproof Eyebrow

Paris Stylist Definer Waterproof Eyebrow

β˜… 4.20 (35 reviews)
$8.97
Dove Care Styling Sculpting Paste

Dove Care Styling Sculpting Paste

β˜… 4.50 (35 reviews)
$6.18
Irestore Laser Hair Growth Cap Loss Helmet

Irestore Laser Hair Growth Cap Loss Helmet

β˜… 4.00 (34 reviews)
$499.00
Karseell Collagen Conditioner Coconut Bleached

Karseell Collagen Conditioner Coconut Bleached

β˜… 4.70 (34 reviews)
$24.86
Dove White Cream 4 75 Pack

Dove White Cream 4 75 Pack

β˜… 4.80 (34 reviews)
$17.10
Aveeno Moisturizing Sensitive Dermatologist Recommended

Aveeno Moisturizing Sensitive Dermatologist Recommended

β˜… 4.70 (34 reviews)
$12.97
Physicians Formula Powder Palette Blushing

Physicians Formula Powder Palette Blushing

β˜… 4.60 (34 reviews)
$13.49
Vanicream Gentle Facial Cleanser Formulated

Vanicream Gentle Facial Cleanser Formulated

β˜… 4.70 (34 reviews)
$5.72
Nivea Moisture Mineral All Day Moisturizing

Nivea Moisture Mineral All Day Moisturizing

β˜… 4.30 (34 reviews)
$7.50
Oily Hair Shampoo for Greasy Hair - Clarifying Shampoo for Oily Hair and Dry Scalp Cleanser for Build Up - Deep Cleansing Shampoo for Oily Scalp Toner with Purifying Essential Oils for Hair Care

Oily Hair Shampoo for Greasy Hair - Clarifying Shampoo for Oily Hair and Dry Scalp Cleanser for Build Up - Deep Cleansing Shampoo for Oily Scalp Toner with Purifying Essential Oils for Hair Care

β˜… 4.30 (34 reviews)
$19.95
Vanicream Gentle Cleanser Sensitive Dispenser

Vanicream Gentle Cleanser Sensitive Dispenser

β˜… 4.70 (34 reviews)
$9.97
Silhouette In Bloom by Christian Siriano for Women - 3 Pc Gift Set 3.4oz EDP Spray, 6.7oz Perfumed Body Lotion, 6.7oz Perfumed Shower Gel

Silhouette In Bloom by Christian Siriano for Women - 3 Pc Gift Set 3.4oz EDP Spray, 6.7oz Perfumed Body Lotion, 6.7oz Perfumed Shower Gel

β˜… 4.80 (34 reviews)
$26.11
BERON Brown Wigs for Women Short Curly Wavy Wig Girls Mixed Brown Body Heat Resistant Synthetic Hair Wig for Cosplay Party or Daily Use

BERON Brown Wigs for Women Short Curly Wavy Wig Girls Mixed Brown Body Heat Resistant Synthetic Hair Wig for Cosplay Party or Daily Use

β˜… 4.20 (33 reviews)
$20.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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