Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Highlighter Powder Palette, Makeup Palette Facial Bronzers Illuminator Palette Highlighter Baked Waterproof Long Lasting Brilliant Lighten Skin Color (5 Color, 1 Count (Pack of 1))
Plazuria Face Mask Mixing Bowl Set, 5 in 1 DIY Facemask Mixing Tool Kit with Facial Mask Bowl Stick Spatula Silicone Face Mask Brush & Premium Soft Face Brushes
Just For Men Mustache & Beard multiple uses Beard Dye for Men with Brush Included, With Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair - Dark Brown, M-45, Pack of 1
ELEMIS Pro-Collagen Cleansing Balm Makeup Remover, Hydrating Facial Cleanser, Oil Cleanser, Oil Makeup Remover, Deep Cleanse
Tress Wellness Wax Beads - Award Winning - Safe for Skin - Dermatologically Tested - At-Home Kit for Bikini, Brazilian & Full Body - Bikini Star 1.2lb
VANESSA PRO Flat Iron Hair Straightener, 100% Pure Titanium Flat Iron for One Pass to Achieve a Sleek Look, Curls Beautifully & Straightens Well - 1 inch
Just For Men Mustache & Beard, multiple uses Beard Dye for Men with Brush, With Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair - Deep Dark Brown, M-46, Pack of 1
Adore Semi Permanent Hair Color (107 Mocha) | Vegan & Cruelty-Free Brown Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
TAIFF Curves Professional Black Titanium Curling Iron – High-Performance Hair Curler & Rizadora para Cabello with Dual Voltage | Fixed Temperature 410°F | 1”
Mielle Organics Pomegranate & Honey Leave-In Conditioner for Curly Hair - Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage, Prevent Frizz & Improve Shine, 12 Fl Oz
IntiMD COOCHY Intimate After Shave Protection Moisturizer Plus By : Delicate Soothing Mist For The Pubic Area & Armpits – Antioxidant Formula For Razor Burns, Itchiness & Ingrown Hairs
Christian Dior Rouge Dior Forever Liquid Matte - 741 Forever Star Lipstick Women 0.2 oz
Wear and Go Glueless Wigs Pre Plucked Bob Wig Human Hair for Black Women Body Wave Lace Front Wigs Upgraded No Glue Needed Pre Cut 4x4 Lace Closure for Beginners 14 Inch
bareMinerals BAREPRO Matte Liquid Foundation, SPF 20, Fair 05C, 1 oz
Herbatint Permanent Hair Dye For Women - 4N Chestnut - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free, Alcohol-Free & Vegan - Salon Influenced Hair color 5.75 fl oz
Ogx Moisturizing Paraben Free Sulfate Free Surfactants
Cantu Coconut Curling Cream for Natural Hair with Pure Shea Butter, 12 oz (Pack of 2)
Finishing Touch Flawless Salon Nails Kit, Electronic Nail File and Full Manicure and Pedicure Tool
Pantene Shampoo & Conditioner Set, Daily Moisture Renewal - Pro-V Nutrients for Dry, Color-Treated, Straight to Curly Hair, 72-Hour Hydration & Softness, 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
Paul Mitchell Conditioner 3 4 Fl
Puriya Intensive Moisturizer with Honey, Shea Butter, Hydrating, Soothing for Dry, Irritated, Sensitive Skin, Daily Multi Purpose Cream for Hands, Body, Long Lasting, Plant Based Mother of All Creams
Stylia V Line Lifting Collagen Hyaluronic
Exfoliating Charcoal Salt Scrub for Body with Collagen & Stem Cells by M3
Kms Moist Repair Shampoo 10 1
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
