Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Morovan Fall Nail Polish Set: Dark Brown Burnt Orange Chocolate Mocha Mousse Coffee 2025 Fingernail Polish Kit Glitter Autumn Winter Tan Nude Air Quick Dry Regular Home DIY Manicurist Women Girls Gift
Softly Silver Shampoo Improved Conditioning formula for Gray Hair, 2 in 1 Purple Restorative Hair Wash for Mature Hair, Adds Luster, Bounce & Body, with Panthenol and 20% Pure UltraAloe
Conair Double Ceramic Hair Dryer with Diffuser & Concentrator, 1875W | Ionic blow dryer with concentrator and diffuser hair dryer attachments made to smooth frizz and enhance curl definition
Mielle Organics Rosemary Mint Strengthening Hair Mask, Deep Conditioning Treatment Enriched with Biotin, Honey & Coconut Oil - Helps Encourage Longer, Healthier Strands, 12 Ounce
Dial Omega Moisture Berries Ounces
Eos Organic Lip Balm Sphere
medicube Jelly Gel Mask with Brightening Kojic Acid Turmeric | Overnight Face Mask for Glass Glow Skin | Elasticity, Hydrating, Firming and Radiance Boosting | Korean Skincare, 28g x 4ea
Kate Blanc Cosmetics Organic Jojoba Oil for Hair, Skin, Face, Nails (2oz) - USDA Certified, 100% Pure Cold Pressed Unrefined - Moisturizing Carrier Oil for Gua Sha, Dermaplaning, Body - Glass Bottle
Maybelline Loose Finishing Powder Dark
Ion Permanent Brights Creme Toner Icy White, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser, Oil Free Face Wash for Women & Men with Niacinamide + Ceramides, Pore Cleanser Safe For Sensitive Skin, Won’t Dry Out Skin, Soap Free
Burt's Bees Gifts Ideas - Tips and Toes Set, 6 Travel Size Products in Gift Box - 2 Hand Creams, Foot Cream, Cuticle, Hand Salve and Lip Balm
Cutting Scissors Professional Thinning Hairdressing
Maybelline New York Facestudio Master Chrome Metallic Highlighter Makeup, Molten Rose Gold, 0.24 oz.
Hair Dryer - 1 Min Fast Drying, High-Speed Blow Dryer with 500 Million Negative Ions, No Heat Damage, Lightweight, Professional Hairdryer with Diffuser & Nozzle for Valentine's Day Gifts, Gunmetal
NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Peach Flirt (Orange Peach)
Botanic Tree Glycolic Acid Face Wash - Facial Cleanser and Scrub - 10% Glycolic Acid, AHA - Salicylic Cleanser - 6 fl. oz
50 Pcs Nail Swatch Sticks with Ring and Numbered Tips - Clear Fan-shaped Display for Nail Art Polish Practice
Hoson 1 Inch Curling Iron Professional Ceramic Tourmaline Coating Barrel Hair Curler, LCD Dispaly with 9 Heat Setting(225°F to 450°F for All Hair Types, Glove Include)
Wear and Go Glueless Wigs Human Hair Pre Plucked Pre Cut for Beginners 99j Burgundy Lace Front Wigs Human Hair Upgraded No Glue 5x5 HD Body Wave Lace Closure Wigs Human Hair for Women 24 Inch
T is for Tame Kids Hair Taming Gel for Soft, Natural Style & Hold | Anti-frizz hair gel (3.38 fl oz), non-sticky, vitamin E, alcohol-free, non-sticky, for all hair types, made in the USA
Maybelline Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Coffee (Packaging May Vary)
Avène Thermal Spring Water, Soothing Calming Facial Mist Spray for Sensitive Skin, Soothes, Softens + Calms Skin, Formulated with Mineral & Biological Properties
REVLON PhotoReady Prime Plus Face Makeup Primer, Brightening & Skin Tone Evening, 1 Oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
